Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Twitter Marketing Tips: Tweets you Should and Shouldn’t Share

By Natalie Davis

Twitter Marketing Tips: Tweets you Should and Shouldn’t Share


Twitter marketing tips

Twitter marketing is increasing in popularity, and for a good reason.  With 11 Twitter accounts being created every single second and over 465 million Twitter accounts currently being in existence (The Social Skinny, 2012), the time to learn some Twitter marketing tips get your campaign up and running is NOW.

A lot of our clients come to us and say, “But I have a Twitter account and it’s getting me nowhere!”  There’s a good chance that you’re one of the many companies out there who just aren’t sharing the right tweets. A MarketingProfs study conducted by Carnegie Mellon University, Georgia Tech and MIT which involved 1443 Twitter users pouring over tweets for 19 days revealed the following:

    • They found only 36% of the tweets to be worth reading

    • 39% are ranked as being “mediocre”

    • 25% aren’t even worth reading at all

Here’s a break down of which types of messages were most worth reading down to those of the least importance:

    • Random Thoughts and Self-Promotion (36%)

    • Questions to followers (35%)

    • Information sharing (33%)

    • Opinions and Complaints (30%)

    • “Me Now” (28%)

    • Conversations (24%)

    • Presence Maintenance (20%)

This isn’t to say that, for example, you shouldn’t be having conversations on Twitter – you should and need to be, as we talk about in our free download “Social Media Tune Up”. But if that’s all that you’re doing, then you have to change up your Twitter marketing game plan.

The good news is that even though Twitter topics like “Me Now” and conversations are ranked pretty low, you can still spin these to work to your advantage. Here’s how:

Include Links to Your Content

Here’s an example of a “bad” tweet:

Work’s dragging today, wish I had a way to make it go faster!

To which most people will shrug and say, “Who cares?”  Sure, maybe they can relate to you, but you’re not really offering them anything.  So… why not offer them a solution too?

Work’s dragging today, fortunately I think I found the right tool to make it easier @ (put link here)

Ask the Right Questions…

Where Twitter marketing will really become an asset to you and your company is when it comes to soliciting feedback.  Asking questions on Twitter means that:

    1. You’re interacting with your followers; and

    1. You’re obtaining valuable, FREE advice

Asking your followers questions will engage them, make them care about your company, and give you some invaluable insight into your company.

…And Answer Questions Too

Whether a question is directed at you specifically or not, you need to take the time to answer questions.  Regularly monitor your social media accounts so you can see who’s talking about you and who may be waiting for an answer.  Answering question is not only polite, but it will help cement your position as an industry leader and professional.  The more helpful you are, the more people will keep tabs on your Twitter account and your other online sites (i.e. website, blogs, etc.).

Promote your Offers

You saw the poll results.  Contrary to what a lot of company owners believe, people on Twitter really don’t mind self promotion.  In fact, they prefer it to most other types of communication!  People like being kept “in the know” about your company, so by all means keep everyone in the loop.  You should be promoting things like:

    • Events

    • Offers

    • Coupons

    • New content

Change up your promotions and content that you offer frequently so as to continually nurture current leads and gain new ones.  This may mean pumping out a new white paper or Ebook every week or month, but it’ll be well worth it when it comes to increasing traffic and leads.

Share Data

One of the most frequently retweeted “topics” out there is any that involve the inclusion of some sort of data or research.  Saying that “50% of women do THIS” or “only 3% of people realize that…” will get a lot of attention and will more likely be shared than simply saying, “Most women do THIS” or “Hardly anyone knows that”.  Using real data and research that you can cite and somehow link back to a blog post or article you’ve written will definitely work in your favor.

Key Takeaways:

If you want to get the most out of your account, you should:

    • Always include links to your content

    • Ask and answer questions

    • Promote any events, offers, or deals

    • Share statistical information

Need More Twitter Marketing Tips?

Interested in learning more about optimizing your Twitter marketing? Give us a call at IMPACT and learn how we can help!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Social Media Marketing
Published on August 11, 2012

Recent Articles

Should Your Demand Gen Strategy Change in a Slumping Economy?
April 12, 2023 • 5 min read
How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read