Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Twitter Partners with Spredfast: Providing Geo-Targeted Tweets

By Austin Malloy

Austin Malloy also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Twitter Partners with Spredfast: Providing Geo-Targeted Tweets

TwitterTwitter is at it again. They are changing the way your company can target your audience.

The latest change is due to the partnership Twitter has with Spredfast, a social relationship platform (SRP). They're taking their relationship to another level.

Wouldn't you love to reach your audience based on theirgeographical location? You're in luck because you now can.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

The relationship that Twitter has with Spredfast is making it possible to send targeted tweets to your audience based on their geographic location without the need for multiple Twitter handles.

This feature will make your life a whole lot easier. Managing multiple accounts can be tricky and confusing.

You will now have the ability to send specific tweets to members of your audience based on their location. And, it will only be sent to followers in that location.

Not sure if this feature will be beneficial for your brand, see how it can come in handy in the fast paced environment of Twitter.

Why This Feature Is Important

Different Languages

This is the most obvious benefit of the feature. Instead of having 5 different Twitter handles for 5 different languages, you can compose several tweets from the same handle in different languages such as Spanish, French, Italian, etc.

The good part about the tool is if I'm following your handle and you tweet something in English, I will only see the one in English. I won't see 4 other tweets that are in different languages but all mean the same thing.

I can tweet "I am hungry" and send it out to only the United States and send out a separate tweet to Spain that says "Yo tengo hombre" (thank you 9th grade Spanish).

Also, even if some countries speak the same language, words can mean different things or can be spelled differently. You don't want to make a social media faux pas. Your company will definitely be noticed, unfortunately, not for the reason you'll want.

For example in England they call apartments flats and they spell color, colour.

Location Related Content

Not only are you able to send targeted tweets based on audience, but you're also able to see how people in certain locations are responding to those tweets.

You're able to track trends and follow what people are saying in certain locations. And, you will have the ability to create specific hashtags based on each location.

Allowing you to engage with your target audience to a greater extent. Find out what local markets are tweeting about and interact with them. You can create targeted questions to ask a certain location, hold contests for only people located in your region.

Say the company is holding a promotion for followers in Canada. They can make it so their tweet only shows up on the timelines of those followers that live in Canada. This could be an incentive for the people in that location to participate. It creates exclusiveness about the promotion.

It is also very important to remember cultural customs. There are things that might be appropriate to tweet in the U.S. that might not be in another country. With this tool you can target those countries with a tailored tweet.

Companies have not figured out how to use this tool yet, so I'm anxious to see which companies become early adopters of this new tool.

Photo Credit

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

News
Published on October 24, 2013

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
You can boost LinkedIn posts and promote events, marketers
May 28, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Deeper content engagement is up on desktop (new pandemic data)
May 7, 2021 • 4 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
What is the new HubSpot Operations Hub?
April 23, 2021 • 2 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read