Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Automation
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How 28 Brands Are Using AI to Enhance Their Marketing [Infographic]

By Rachel Palmateer

Rachel Palmateer also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How 28 Brands Are Using AI to Enhance Their Marketing [Infographic]

For a moment, let’s not worry about the looming predictions of a super-intelligent robots ending humanity’s reign over the planet.

Let’s focus on the present and the wildly creative fun we get to have with all the new artificial intelligence (AI) capabilities that are available to us as marketers.

First, a quick definition:

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Artificial Intelligence
noun

the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

 Not so scary, right?

In fact, AI is swiftly solving a lot of the sales and marketing woes resulting from countless consumers expecting personalized experiences from brands and the small teams behind them.

Many of the AI technologies in the sales and marketing sphere today are built to automate or extend a single marketer’s abilities by acting as the highly-specialized, tireless interns that we’ve always wanted.

They focus on one task, do it very efficiently and consistently, and allow us to focus on tasks that require more of a human touch.

From personalized movie options to answering your questions while shopping online to supporting sales, AI is being used by brands around us every day.

Netflix, for example, is using AI to provide personalized recommendations for viewing, even down to the cover image used for your favorite show or movie. And YouTube saw a 50% increase in watch time on videos when AI was implemented to provide recommendations.

But it’s not just video that’s seeing an increase with personalization.

80% of marketers say that their content is more effective when personalized with the help of AI.

Google is helping to draft emails with you via their predictive text option in Gmail.

Sephora is using chatbots to talk beauty tips and purchase suggestions with users, helping to take the edge off of the sales pitch by making it into more of a personal conversation (like it would be in-store).

Customer service departments are adopting chatbots at a very quick rate, and it’s predicted that 85% of all customer service interactions will be powered by AI in 2020.

While chatbots do take some upfront effort to get set up, they allow businesses to save a lot of time and human resources by fielding easy questions and sales pitches without human involvement. It’s predicted that, by 2022, chatbots will be responsible for saving over $8B annually.

AI is much more than just chatbots and content support though. For more on the brands you know and how they’re using AI to power their sales, marketing, and customer experience, check out the infographic below.

Brands-Using-AI-IG
 Credit: 16best.net


With AI taking on a lot of the heavy lifting and showing no signs of stopping, a lot of people are worried about it taking their jobs, but the current AI being used in marketing and sales is helping to take on tasks, not full jobs.

It’s most likely that “AI's rise and ensuing surge in productivity will spur a plethora of opportunities for employees to upgrade their skills and focus on creative aspects.

So dive in - maybe start with a simple chatbot - and set yourself and your customers up for a successful blend of technology and human creativity. It’ll take some work, but it will be worth it.

For those who want to take a deeper dive into the superintelligent-AI-takes-over-the-world scenario, Nick Bostrom has a pretty technical breakdown called Superintelligence: Paths, Dangers, Strategies that you might want to check out.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Automation
Infographics
Sales & Marketing Technology
Published on November 17, 2018

Recent Articles

How To Create Email Marketing Templates
June 25, 2022 • 6 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
How we generated $85,000+ with 'choose your own adventure' lead nurturing workflows
January 27, 2021 • 5 min read
HubSpot Workflows: 5 Disastrous Mistakes You're Making With Automation
November 27, 2020 • 5 min read
Mailchimp Adds New AI-Powered Tools Marketing Automation Platform
September 26, 2020 • 2 min read
The Complete HubSpot Workflows Guide: Everything You Need to Know
September 24, 2020 • 14 min read
What is HubSpot and What the Heck Does It Do, Anyway?
September 8, 2020 • 4 min read
How 28 Brands Are Using AI to Enhance Their Marketing [Infographic]
November 17, 2018 • 2 min read
A Quick History of Marketing Automation (& Why You Need it) [Infographic]
August 5, 2018 • 1 min read
"Authentic Marketing Featuring Katie Stavely of Mautic" (Inbound Success Ep. 35)
April 23, 2018 • 23 min read
6 Stellar Chatbots for Small Business Teams in 2019
February 7, 2018 • 4 min read
Marketing Automation: What it is & Why it’s Important for Your Success
May 23, 2017 • 8 min read
How Marketing Automation Can Help You Save Time and Money [Infographic]
April 10, 2017 • 2 min read
Wishpond vs SharpSpring vs Hatchbuck: A Massive Review
January 9, 2017 • 8 min read
5 Steps to Simplify Your Marketing Automation & Optimize Lead Management
July 13, 2015 • 8 min read
Inbound Basics: Integrating a CRM with Marketing Automation
July 9, 2015 • 4 min read
The #1 Mistake Companies Using Marketing Automation Software Make
June 5, 2015 • 3 min read
5 Signs That You Needed a Marketing Automation Software Yesterday
May 31, 2014 • 3 min read
What It Takes to Succeed With Marketing Automation
April 15, 2014 • 4 min read
5 (Other) Ways to Utilize Marketing Automation
March 18, 2013 • 4 min read
Generating a Following: Organic vs. Marketing Automation
March 5, 2013 • 4 min read
Marketing Automation: How to Avoid Becoming a 'Stage 5 Clinger'
January 17, 2013 • 2 min read
8 Lead Management Practices that Lead to Conversions
January 8, 2013 • 3 min read