Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Automation
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Mailchimp Adds New AI-Powered Tools Marketing Automation Platform

By Katie Coelho

Katie Coelho also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Mailchimp Adds New AI-Powered Tools Marketing Automation Platform

Mailchimp has been on a transformation trajectory for the past few years as it has continued to expand beyond an email marketing service and platform for businesses, and into the marketing automation space.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing. 

🔎 Related: Mailchimp marketing automation vs. HubSpot (a head-to-head comparison)

Because of these changes, Mailchimp now gives small businesses a ton of power with capabilities, empowering them to compete with more sophisticated (but potentially cost-prohibitive) marketing automation solutions. 

mailchimp-marketing-autmation-updates

Now, Mailchimp has announced a new line of tools that are artificial intelligence (AI)-based to further help small business owners to become better marketers using technology. 

What are Mailchimp’s new AI tools?

Mailchimp has created new features and tools using AI that not only help you better market your business, they also empower your ideal buyers (especially in the e-commerce space) to self-select into future purchases. 

The new AI tools include: 

  • Personalized product recommendations for shoppers 
  • Forecasting tools for behavioral targeting (to see which users are most likely to buy something)
  • AI-backed tool to help businesses design their own visual assets
  • A tool to businesses write better email subject lines
  • A tool that helps businesses improve their email campaign performance

With the addition of these tools, this now means that small business owners are able to use the power of AI in a simple and inexpensive tool. This will help them make smarter decisions without having to hire an agency or an expensive marketing seat for their team to get the basics done.

🔎 Related: Mailchimp launches full-service marketing automation solution

To be clear, Mailchimp will give you more expertise at your fingertips for digital marketing, but it only goes so far. At a certain point, small businesses may still have to get someone with more experience involved to strategize. 

This also means that those small business owners now have lower cost options for marketing tools — because these features compete with the big companies, especially like HubSpot.

How does Mailchimp now compare to other marketing automation solutions?

In many ways, Mailchimp has added more and more features that are similar to bigger companies, like HubSpot, which target SMBs with larger budgets. Because 

As Mailchimp has added these features, the most recommended package costs just $15 per month, which may sound like an unbeatable price for some. The highest level of Mailchimp costs $300 per month.

🔎 Related: Is HubSpot Marketing Hub right for your company?

While HubSpot certainly has more advanced tools and features, a lot of what a small business needs is covered by Mailchimp’s offering. Although, there’s a reason why HubSpot is more expensive. Just like HubSpot isn’t the right solution for everyone, neither is Mailchimp. 

So, how do you make the right choice for your company? You need to not be blinded by the low price tag and closely examine the differences, similarities and benefits of each platform. While Mailchimp has a lot of benefits with these features, there will always be pros and cons when comparing larger marketing automation softwares. 

At the end of the day, it’s hard to ignore Mailchimp’s additions to its software and its inexpensive price tag for small businesses. If you’re just getting started, or don’t need a more complex system, Mailchimp may be the perfect solution to fit your needs.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Automation
News
Sales & Marketing Technology
Published on September 26, 2020

Recent Articles

How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
How we generated $85,000+ with 'choose your own adventure' lead nurturing workflows
January 27, 2021 • 5 min read
HubSpot Workflows: 5 Disastrous Mistakes You're Making With Automation
November 27, 2020 • 5 min read
Mailchimp Adds New AI-Powered Tools Marketing Automation Platform
September 26, 2020 • 2 min read
The Complete HubSpot Workflows Guide: Everything You Need to Know
September 24, 2020 • 14 min read
What is HubSpot and What the Heck Does It Do, Anyway?
September 8, 2020 • 4 min read
How 28 Brands Are Using AI to Enhance Their Marketing [Infographic]
November 17, 2018 • 2 min read
A Quick History of Marketing Automation (& Why You Need it) [Infographic]
August 5, 2018 • 1 min read
"Authentic Marketing Featuring Katie Stavely of Mautic" (Inbound Success Ep. 35)
April 23, 2018 • 23 min read
6 Stellar Chatbots for Small Business Teams in 2019
February 7, 2018 • 4 min read
Marketing Automation: What it is & Why it’s Important for Your Success
May 23, 2017 • 8 min read
How Marketing Automation Can Help You Save Time and Money [Infographic]
April 10, 2017 • 2 min read
Wishpond vs SharpSpring vs Hatchbuck: A Massive Review
January 9, 2017 • 8 min read
5 Steps to Simplify Your Marketing Automation & Optimize Lead Management
July 13, 2015 • 8 min read
Inbound Basics: Integrating a CRM with Marketing Automation
July 9, 2015 • 4 min read
The #1 Mistake Companies Using Marketing Automation Software Make
June 5, 2015 • 3 min read
5 Signs That You Needed a Marketing Automation Software Yesterday
May 31, 2014 • 3 min read
What It Takes to Succeed With Marketing Automation
April 15, 2014 • 4 min read
5 (Other) Ways to Utilize Marketing Automation
March 18, 2013 • 4 min read
Generating a Following: Organic vs. Marketing Automation
March 5, 2013 • 4 min read
Marketing Automation: How to Avoid Becoming a 'Stage 5 Clinger'
January 17, 2013 • 2 min read
8 Lead Management Practices that Lead to Conversions
January 8, 2013 • 3 min read