Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Aug 12, 2017

Topics:

Social Media Marketing Infographics
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing  |   Infographics

The Do's and Don’ts of Using Social Media for Market Research [Infographic]

Ramona Sukhraj

By Ramona Sukhraj

Aug 12, 2017

The Do's and Don’ts of Using Social Media for Market Research [Infographic]

In the last 10 years, social media has become more than just a casual pastime.

For many, it’s an irreplaceable communication tool, both professionally and personally. It connects teachers and students, teammates, friends, and family.

It is an integral part of how we communicate with those in our lives as well as share information about ourselves.

With so much of our personal details being made accessible online through social media, it’s only natural that these networks become a go-to resource when it comes to market research and developing buyer personas.

To help make the process a little bit easier, Mobile Marketing Watch compiled this handy infographic with several dos and don’ts of using social media for market research. Use them to gain deep insight into your buyer persona's interest, personalities, concerns, hobbies, and much more. 

Here are just a few of its highlights from the infographic below:

  • 85% of marketers don’t know what tool is best for managing social media marketing
  • 48% of marketers say developing a social media strategy is one of the most challenging aspects of social marketing
  • About 85% of Facebook’s updates are made by 29% of the site’s total population.

Do:

  • Define your goals and objectives early on.
  • Budget enough time to clean the data collected.
  • Keep an open mind.
  • Refocus on data-driven goals.
  • Use social media to complement other methods of research.

Don’t:

  • Go into a social media market research campaign saying “let’s see what we find,” -- Test a theory.
  • Try to measure everything.
  • Over-rely on social media market research and exclude other channels.
  • Only focus on looking for a “viral” idea.
  • Get discouraged.

Tools to know:

  • Sendible: A tool for building customized analytics reports, managing social media campaigns, tracking ROI, and more.
  • TAPoRware 2.0: A tool that allows you to perform analyses on HTmL, XML, and plain text files.
  • Crowdbooster: A tool that analyzes your Twitter and Facebook activity and gives you advice on when to posts, what to post, etc.
  • FollowerWonk: A tool by Moz that allow you to allows you to track your follower count based on activity
  • KISSMetrics: A tool that tracks where visitors come from, their activity, and more.

social-media-market-research.jpg



Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Social Media Strategy: How to Know Where Your Customers Are

January 15, 2024
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

7 Best Social Media Management Tools

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt