IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Aug 12, 2017

Topics:

Social Media Marketing Infographics
Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Social Media Marketing  |   Infographics

The Do's and Don’ts of Using Social Media for Market Research [Infographic]

Ramona Sukhraj

By Ramona Sukhraj

Aug 12, 2017

The Do's and Don’ts of Using Social Media for Market Research [Infographic]

In the last 10 years, social media has become more than just a casual pastime.

For many, it’s an irreplaceable communication tool, both professionally and personally. It connects teachers and students, teammates, friends, and family.

It is an integral part of how we communicate with those in our lives as well as share information about ourselves.

With so much of our personal details being made accessible online through social media, it’s only natural that these networks become a go-to resource when it comes to market research and developing buyer personas.

To help make the process a little bit easier, Mobile Marketing Watch compiled this handy infographic with several dos and don’ts of using social media for market research. Use them to gain deep insight into your buyer persona's interest, personalities, concerns, hobbies, and much more. 

Here are just a few of its highlights from the infographic below:

  • 85% of marketers don’t know what tool is best for managing social media marketing
  • 48% of marketers say developing a social media strategy is one of the most challenging aspects of social marketing
  • About 85% of Facebook’s updates are made by 29% of the site’s total population.

Do:

  • Define your goals and objectives early on.
  • Budget enough time to clean the data collected.
  • Keep an open mind.
  • Refocus on data-driven goals.
  • Use social media to complement other methods of research.

Don’t:

  • Go into a social media market research campaign saying “let’s see what we find,” -- Test a theory.
  • Try to measure everything.
  • Over-rely on social media market research and exclude other channels.
  • Only focus on looking for a “viral” idea.
  • Get discouraged.

Tools to know:

  • Sendible: A tool for building customized analytics reports, managing social media campaigns, tracking ROI, and more.
  • TAPoRware 2.0: A tool that allows you to perform analyses on HTmL, XML, and plain text files.
  • Crowdbooster: A tool that analyzes your Twitter and Facebook activity and gives you advice on when to posts, what to post, etc.
  • FollowerWonk: A tool by Moz that allow you to allows you to track your follower count based on activity
  • KISSMetrics: A tool that tracks where visitors come from, their activity, and more.

social-media-market-research.jpg



Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.