Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How Social Networks Are Using Shareworthy Election Features to Fuel Action

By Ramona Sukhraj

How Social Networks Are Using Shareworthy Election Features to Fuel Action

In the current United States political climate, today is a very important day.

Across the country, midterm elections are being held to determine a number of powerful positions including gubernatorial and cabinet seats that will heavily impact the “blue and red” division that seems to have taken over Washington, D.C.

This election is also historically one of the most diverse in the country’s history, including over 400 female, minority, and L.G.B.T.Q. candidates.

So, needless to say, it’s kind of a big deal.

Many social networks are doing their part to make sure citizens get out to vote, and in the process, they’re showing us, marketers, once again, just how effective they can be in fueling a movement and building a sense of community.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Share the Vote

Like many of you, as I scroll down my Instagram or Facebook feeds today, I find them flooded with selfies and artsy photos of my friends, family, and peers showing off their “I Voted” stickers.

   social-media-election-day1  

social-media-election-day2

social-media-election-day3   

These posts create a sense of community among citizens and voters and also, frankly, urgency to participate in order to “belong.”

Many platforms are taking it upon themselves to encourage users to vote (and tell others to as well) by showcasing a variety of election-themed features.

Let’s take a look at a few of them:

Facebook

Today, upon opening their Facebook mobile apps, users are met by a banner saying “It’s Election Day! // Show your friends how you’re participating today,” followed by posts from friends talking about the election.

 facebook-election-day

The platform then cleverly fuels action by giving users the option to either find their polling place if they haven’t voted yet or to share that they voted on their profiles if they have.

Instagram

Similar to parent company, Facebook, Instagram is cheering users on by prominently featuring a “We Voted!” Story, that compiles the posts of any of your friends who use the platform’s “I Voted” sticker.

instagram-election-day-story  
The sticker also pops up as the first option when you add something to your own Story.

               instagram-election-day    instagram-election-day-story2

Snapchat

Last, but not least, Snapchat has been running its election campaign for quite some time.

Today, the platform features election day themed geo-filters, an “I Voted” story similar to Instagram’s, polling locations in Snap Maps, themed Bitmoji, and election night live streams to report the winners.

                snapchat-election-day-filters3  snapchat-election-day-filters2 snapchat-election-day-filters5

snapchat-election-day-locations

However, even leading up to the election, Snapchat proudly did its part. The app featured dynamic geo-filters counting down to the big day and successfully registered 400,000 voters when it temporarily added a “register to vote” button in September.

Ok, That’s Cool -- But Why Should You Care?

While all these fun and shareworthy election day features may not be usable for your brand’s marketing, their existence and prevalence right now are very telling case studies for the power of social media.

Each social network used its most unique, popular tools (i.e. filters, stickers, stories, location information, partnerships like Bitmoji) to not only create a distinct, memorable experience but unite its users around a common goal/message and get them to spread it on their own.

They didn’t force anyone to post about their political activities, they simply gave them the tools and created a welcoming environment for them to do so.

This, my friends, should be every marketer's long-term goal: To create a passionate community of individuals who truly want to talk about your brand and share your message.

You too can use the unique tools on Facebook, Snapchat, Instagram, and a host of other platforms to effectively reach your audience and spread your message.

While your purpose or mission may not be as volatile as a national election, it should be something that your audience wants to show that they are a part of.

And my fellow marketers, social media continues to be one of the most compelling ways of doing that.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Social Media Marketing
Published on November 6, 2018

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read