Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Search Engine Optimization

Verizon enters the search engine market with privacy-focused OneSearch

By Nicole Letendre

Verizon enters the search engine market with privacy-focused OneSearch Blog Feature

Google’s dominance in the search engine market is so complete that no one looks confused when you say you need to google something. For many, the word “Google” is simply synonymous with search engine. I mean, can you really imagine anyone saying they have to “DuckDuckGo” their question?

With such strong competition in the search engine market, it comes as somewhat of a surprise that Verizon Media has launched OneSearch.

Although this is a tough market to enter, OneSearch has one differentiator that will make it stand out from search engine industry mainstays like Google (and, you know, those other ones like Yahoo, Bing, and Ask.com).

Verizon Media, which owns subsidiaries like Yahoo, AOL, HuffPost, and TechCrunch, holds a lot of industry weight and capital. 

They certainly have the capital to disrupt the search engine market, provided they can provide a useful product and spread the word effectively. 

So, what makes OneSearch different?

OneSearch’s features

Privacy

One of the biggest issues users have with other search engines is that they use cookies to track your online behavior. Meaning, if you visit a particular site you will most likely start seeing retargeting ads for that site. 

OneSearch will be a search engine focused on maintaining searchers’ privacy. 

Michael Albers, Verizon Media’s head of consumer product stated:

“We deeply believe in consumer trust and choice, both for our user community and our partners. In support of our commitment to trust and transparency, we are excited to launch OneSearch, an innovative new online search experience built for privacy-minded searchers. With it, you can search the internet with increased confidence, knowing your personal and search data isn't being tracked, stored, or shared with advertisers."

OneSearch crawls the Internet to look for search results and also runs contextual ads based on search keywords rather than cookies. (Interestingly, OneSearch is powered by Bing.)

Instead of using cookies, the search engine encrypts user’s search terms and builds a URL based on those terms. The encryption key will then expire after an hour to prevent third parties from viewing the browser history after that hour is up.

The default search mode called “Advanced Privacy Mode” must be turned on to use the expiring encryption.

This also means that OneSearch will not share your personal data with advertisers.

OneSearch-SERP

Trending Now

Unlike the majority of other search engines, once a searcher is on the OneSearch site they can click into the search box and find a list of “trending now” searches.

A spokesperson from Verizon Media told Search Engine Land, “Trending Now uses search logs to determine if there are entities (people, places or things) for which searches have been peaking recently. We compare the number of searches for that entity within a short, recent, period of time with the average baseline for that entity over an extended period of time. A pool of those that are showing the most dramatic uplift are selected, and we rotate through that pool.”

If you are looking to stay up to date on what is happening online at any particular moment, this feature could be beneficial to you. 

What does this mean for searchers? 

Today, there is very little privacy for online searchers. 

Since I do the majority of my internet searching on my cell phone, I have started using private mode on Safari and incognito mode on Google Chrome to avoid being inundated with retargeting ads for whatever products or services that I was recently looking up. 

The fact that OneSearch will not be selling my private data is a huge win for me from a personal standpoint, but might pose a challenge to marketers, advertisers, and search engine optimizers.

I’ll be interested to test out how OneSearch’s speed and user experience compare to powerhouses like Google and Yahoo. 

I know I’m willing to test it out if it means that I won’t be targeted based on my search history and my personal data won’t be sold to advertisers — and I imagine other internet users out there will feel the same. 

What does this mean for marketers and advertisers?

It is uncertain exactly how OneSearch will impact digital marketers and paid media advertisers, but this launch certainly seems emblematic of a larger trend. 

Earlier this month, Google announced that Chrome will stop using cookies by 2020. Mozilla released an updated, privacy-minded Firefox browser last fall. Just last week, Microsoft released its own new privacy-focused browser called Edge Chromium.

On top of all this, the California Consumer Privacy Act was officially put into effect on January 1. 

Clearly there is intense focus on privacy in the tech sector. So, is Verizon leading the charge or reacting to a shifting market?

Since OneSearch will not use retargeting ads and will focus on contextual ads, I can foresee the search engine negatively impacting businesses that rely solely on retargeting ads.

I do not see OneSearch having much of a negative effect on businesses who focus on keyword search-based ads, though Of course this all depends on how many searchers actually end up using OneSearch as their primary search engine. 

Will the broad shift towards consumer privacy drastically change the marketing and communications industry — and reshape the search engine landscape as we know it?

With this latest release from a major media company, it’s clear that some experts believe Google is not as invincible as it may seem.

Topics:

Search Engine Optimization
News
Published on January 27, 2020

Recent Articles

Google shares new tools to audit website user experience

By Paul D. Grant on August 12, 2021
3 min read

Google: Website content quality more important than quantity

By Paul D. Grant on August 10, 2021
3 min read

How long-tail keyword research can drive business

By Kevin Church on August 9, 2021
6 min read

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

How to optimize videos on your business website for search

By Liz Moorehead on July 23, 2021
4 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

What the heck is going on with all the Google updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Too many internal links in content can confuse Google about site structure

By Liz Moorehead on July 9, 2021
5 min read

Google July 2021 core update rolling out over next 2 weeks

By Liz Moorehead on July 2, 2021
4 min read

Inbound marketing help: My traffic and leads are down — what am I doing wrong?

By John Becker on June 28, 2021
5 min read

Finally, Google page experience core update is rolling out

By Liz Moorehead on June 18, 2021
3 min read

What is a featured snippet? [Definition + Examples]

By Kevin Church on June 10, 2021
4 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read

Google June 2021 core update live, July core update coming

By Liz Moorehead on June 4, 2021
3 min read

ICYMI: Digital marketing news update for May 24, 2021

By Liz Moorehead on May 24, 2021
6 min read

Google's June page experience core update will be mobile first, then desktop

By Liz Moorehead on May 21, 2021
3 min read

ICYMI: Digital marketing news update for May 17, 2021

By Liz Moorehead on May 17, 2021
5 min read

ICYMI: Digital marketing news update for May 10, 2021

By Liz Moorehead on May 10, 2021
6 min read

Google confirms demise of Q&A search feature, Question Hub lives on

By Liz Moorehead on April 26, 2021
1 min read

Big Google algorithm update moved to June with new performance report

By Liz Moorehead on April 21, 2021
4 min read

No, changing page publish dates won't increase Google search rankings

By Liz Moorehead on April 10, 2021
4 min read

Google: 'zero-click search' claims and data 'misleading'

By Liz Moorehead on April 5, 2021
6 min read

31 SEO statistics for 2021 and what they tell us (+ VIDEO)

By Jen Barrell on April 1, 2021
11 min read

3 quick SEO fixes that will increase your website rankings right away

By Hannah Woods on March 30, 2021
5 min read