UX Designer, Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot
December 29th, 2016
As we shed the hardships and mishaps of 2016 and attempt to step our best foot forward into 2017, many of us look forward to the new year as a chance for big changes and fresh beginnings.
Some people get expensive new gym memberships, others set a budget, some even set aside daily time for meditation.
New Year’s resolutions are really just a great excuse to put some solid thought into how to create a better yourself over the next 12 months, but it can also be a perfect time to examine the possibilities to come and areas to improve your marketing, design, and business overall!
Throughout 2016, we saw a focus on clean, minimal designs with flat colors and simple forms.
We’ll see this dissolve (just a little bit) in 2017 with the incorporation of some warmer, more personal touches like unique typography, original photography or illustrations, and subtle movement.
We can expect to see some new things in the realm of calls-to-action (CTAs) as well, like more ghost buttons (don’t worry, they’re not that scary), microinteractions, and hidden CTAs.
All of these changes are hyper-focused on the user and how to create the best, most natural experience for them while also increasing conversion rates.
So, as you recover from your holiday-induced sugar high, let me walk you through 13 exciting web design changes you may see in 2017 in this slide deck (and some really awesome sites that are ahead of the curve).
f you’re an overachiever you might want to get ahead of the curve as well and start thinking of some ways to implement these predictions for yourself. We can help you out with that!
Microinteractions are small effects that occur when people perform different actions on your site (i.e. hover over a link, click a button, completing a task.)
They are a highly effective way of making your web experience feel more tangible and engaging your audience. They can also be extremely helpful in confirming actions or guiding people through your site.
Try adding animations or interactive elements to your CTA banners like Neil Patel. Instead of sitting cold at the bottom of this article, Neil adds an effect that changes the color of the banner when you hover over it.