Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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WordPress launches new business website development service

With the launch of Built by WordPress, the WordPress team promises: "You want the website of your dreams. Our experts can create it for you."

WordPress launches new business website development service Blog Feature

Lexie Ward

Account Manager, 5+ Years Of Digital Marketing Strategy & Project Management Experience

January 31st, 2021 min read

WordPress is launching a new website development service, promising personalized websites starting at $4,900.

built by wordpress homepage

The official website for the new service, called Built by WordPress, alludes to a full-fledged service from design to development, boasting the headline "You want the website of your dreams. Our experts can create it for you."

What we know

Built by WordPress has actually been in the works for a while. Automattic, WordPress’s parent company, announced the beta version of the product in the fall of last year. 

🔎 Related: WordPress vs. HubSpot for business websites

Upon the initial beta release, Marjorie Asturias, Product Marketing & Partnerships Director for at Automattic said 

“Our premium website building service was developed with your needs in mind...Whether you need a fast and performant e-commerce store for your products and/or services, a polished website for your professional services firm, or an educational website for your online courses, our experts can build it for you on, the most powerful platform for businesses and enterprises large and small.”

The website doesn’t have a ton of detail on what to expect with the service, but it does expand on the above language highlighting the three types of website that are the best fit for this service.

built by wordpress services

It’s not clear how custom the websites will be, based on the screenshots seen on the website it may be more of a templated website set up service versus full-on custom development. 

🔎 Related: How much does a business website design or redesign cost?

The sites will start at a price point of $4,900 and are currently available by application only. The application is short and straightforward, and asks for things like budget, the type of website, and what your dream site would include. 

It’s not clear yet how many applicants will be accepted, or if Wordpress plans to open up more capacity in the near future.

The reaction

Built by WordPress introduces WordPress to a whole new competitive market: custom website development. This is exciting news for some who may have wanted to build a website on WordPress but were too intimidated to take it on themselves.

🔎 Related: Ultimate website redesign guide for businesses

However the news was met with mixed feedback from the WordPress community. In the past freelancers, or even agencies, haven’t had to worry about competing with a large company like Automattic when trying to attract new customers. 

But Automattic’s CEO, Matt Mullenweg, said that he didn’t foresee consulting business being negatively affected. Saying on Twitter

“I would be extremely surprised if this impacts anyone’s consulting business, if you do have a current or potential client leave for it please let me know — it should be all new-to-WP users who wouldn’t have been successful getting started.”

twitter screenshot

He went on to say that the program is set up to refer business out to partners, and that the service is still in the testing page and will continue to be fleshed out. 

If you happen to be in the market for a new or refreshed WordPress website, this could be a good avenue to take. While there are still a lot of questions, there’s no harm in filling out the application right? 

So what's next?

There are still some details that need to be clarified around the Built by WordPress solution. I would expect to hear updates in the near future as the service evolves. If you are interested in how this service develops, keep a pulse on the WordPress community and news releases.

The solution could make website development more feasible for small and medium-sized businesses looking for a straight-forward website set up on the WordPress platform. We will have to wait and see the effect it has on the partner community as it develops.

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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