Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Yelp Adds Personalization Features For App Users

Yelp Adds Personalization Features For App Users Blog Feature

August 28th, 2019 min read

Yelp has announced that its app will now offer a personalized experience based on users’ interests. 

Rather than business listings being ranked by rating or popularity, the app’s homepages and search result listings will be tailored based on personal preferences 

In a blog post published Tuesday, Yelp describes the update as a broader initiative to turn Yelp into a “personal concierge for all things local” rather than simply a business directory and review platform. 

In other words, Yelp doesn’t just want to show you popular listings, but help you discover new places that fit your lifestyle or interests. 

How does it work? 

You would think that a feature like this would be algorithm-based — however, personalization preferences are actually manually entered in a quick questionnaire Yelp says takes “less than two minutes.” 

This model actually makes sense for Yelp, as it allows users to indicate exactly who they are or what they’re looking for in a restaurant or local business — something most algorithms can only guess at. 

Users can indicate interests across five categories: 

  • Dietary Restrictions (vegan, vegetarian, keto, gluten-free, or other specialized diet) 
  • Food/Drink Preferences (specific favored cuisines, places with special offerings like happy hours or brunch) 
  • Interests (things like hiking, kid-friendly activities, live music, “date night” spots) 
  • Lifestyle (like parent, pet owner, single) 
  • Accessibility (wheelchair accessible, gender-neutral restrooms, etc.) 

Once you indicate these settings, your entire feed is updated to reflect businesses that best match your preferences. 

To make it even easier for users, Yelp also highlights specific attributes about each business to show why you may like it. 

Here’s a quick video from Yelp that explains how the process works: 

Takeaway for marketers 

Previously, the biggest thing that mattered on Yelp was your rating. 

Now, the personalization feature makes this a bit more complex. 

Marketers with a presence on Yelp should take a second look at their profile to ensure that all offerings are accounted for. 

For example, if someone has indicated they’re vegetarian, they won’t see your listing unless your profile states that your restaurant has vegetarian options. 

Not only do you risk losing customers seeing your listings if you leave details like these off, but having them on there can be a big factor in someone choosing your business over a local competitor. 

Of course, getting positive reviews is still a vital feature on Yelp, but businesses should do a quick check that their profile accounts for everything their business offers. 

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE