Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Growth hacking: 33 digital marketing courses, tools, and resources for an explosive strategy

Growth hacking: 33 digital marketing courses, tools, and resources for an explosive strategy Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

November 23rd, 2015 min read

33-growth-hacking-tools-and-resourcesGrowth hacking is the hottest trend in marketing right now.

Unfortunately, a lot of marketers still don't quite understand the concept of growth hacking and aren't sure how to put it into practice.

That's why we've put together a list of the BEST digital marketing courses, tools, and resources to "hack" your knowledge and experience in this strategy of marketing. 

After going through these resources, you'll learn that the secrets to explosive growth are much simpler than you think and the tools that growth hackers use offer an advantage that almost feels like cheating — almost. Let's get started. 

Growth hacking books

I don't know about you, but when I'm trying to learn a new skill or strategy I like to start with a good book on the subject. This gives me a foundation to build on and it points me in the right direction to dig even deeper. Here are few to get you started on growth hacking. 

Growth Hacker Marketing: A Primer on the Future of PR, marketing, and Advertising by Ryan Holiday (Amazon)

This book is exactly what it says it is -- a primer on growth hacking.

You'll learn the mindset of a growth hacker, the basic approach that a growth hacker takes, and you'll get to see plenty of real-world examples from notable brands such as Dropbox, Airbnb, Facebook, and Twitter.

If you'd like a preview of what this book includes, check out this article here.

Growth Hacking - A How To Guide On Becoming A Growth Hacker by Jose and Joe Casanova (Amazon)

The first half of the book explains basic terminology and concepts associated with growth hacking and the second half shares specific case studies from brands such as TechCrunch, Quora, Zynga, Living Social, as well as the brands discussed in Ryan Holiday's book. 

They Ask, You Answer by Marcus Sheridan (Amazon)

While not touted as a "growth hacking" book, They Ask, You Answer details the tried and true business philosophy and content creation strategy that we use at IMPACT to drive traffic, leads, and sales for our clients. It all comes back to one simple idea — answer the questions your audience wants and needs answered. 

Digital marketing courses 

After you've primed yourself with a good book, a great digital marketing course can help you learn how to apply them. 

IMPACT+ 

This year, IMPACT launched IMPACT+, a treasure trove of actionable tools and training for sales and marketing professionals. We have courses on everything from email marketing, content strategy, and automation to virtual selling, on-camera performance, and ROI reporting. With these comprehensive, on-demand lessons you can learn at your own pace and slowly but surely "hack" your way to success. 

Growth hacking communities

Looking to surround yourself with like-minded people? These are the places they're hanging out.

GrowthHacking Subreddit

This community currently has just under 2,000 members and apparently Ryan Holiday is one of the moderators. There are no requirements to join.

GrowthHackers.com

The structure of this website is similar to Reddit in that it's based around users sharing useful content. Right now they've got over 65,000 growth professionals.

Growth Hacker TV

Unlike the others, you have to pay to join this community and memberships start at $49 per month or you can purchase a lifetime membership for $179. Their website has over 100 videos where experts on startup growth reveal their secrets.

Episodes feature names familiar to inbound marketers such as Neil Patel (co-founder of KISSmetrics).

Growth hacking articles and resources

I've searched high and low for the best articles on growth hacking. The titles speak for themselves and yes, they are all worth reading.

Growth hacking tools

Now we're getting to the good stuff. Sure, it's nice to have a grasp on the concepts and to appreciate how growth hacking has helped other businesses, but we want to be where the action is!

These are the tools-of-the-trade that you can start using to grow your business today. Most of these services offer a free trial, so you can try before you buy.

Inbound marketing and marketing automation

HubSpot

It's no secret that we love HubSpot. The Inbound platform allows you to easily manage all of your blogging, landing pages, social media, email marketing, and marketing analytics in one place. They include all of the tools you need to create and automate your sales funnel.

On top of that, they have the best library of Inbound Marketing resources available. Plans start at $200 per month.

InfusionSoft

InfusionSoft is another all-in-one marketing solution similar to HubSpot, except their service isn't completely focused on Inbound Marketing. Plans start at $199 per month.

Traffic acquisition

Colibri.io

Colibri is a tool that allows you to:

  • Monitor what people say about your brand
  • See what people are saying about your competitors
  • Identify factors that influence the purchasing decision of your buyer persona

After the 14-day free trial, plans start at $95 per month.

Click to Tweet

This is a free tool that's easy to setup and use. It allows you to place links in your content that your persona can click to automatically send a tweet to their followers.

Check out this article to see how we use this tool ourselves.

Nimble

Nimble is a contact management tool that allows you to manage relationships without data entry.

It combines all of your contacts, emails, activities, follow-ups, and social signals from everywhere into one app to keep you organized and enhance your communication.

After the 14-day free trial, plans start at $15 per month.

Growth Simple

Looking for a robust list of actionable growth hacking tips? This comprehensive collection from Growth Simple will help you boost performance in social, email, user acquisition, user retention, and design. 

Market research and user feedback

Consumer Baromoter

Consumer Barometer is a free resource for eCommerce companies to gather insights about consumer behavior online.

There's no sign up required, you just go to their website and start browsing through the information.

Polldaddy

Polldaddy allows you to create polls and surveys that you can send to your customers or audience. This tool is known for its powerful reporting and filtering capabilities.

You can get a limited plan for free and paid plans start at $200 per year.

Typeform

Typeform allows you to create beautiful, user-friendly forms and surveys. Their forms have an interactive approach that's more personable and engaging than your average survey.

Their basic plan is free and paid plans start at $20 per month.

Qualaroo

Qualaroo is another service for creating surveys, however, they are focused more on helping you identify why your persona makes certain decisions on your website -- not just what they do and how they do it.

After the 14-day free trial, plans start at $63 per month.

Olark

Olark is a chat application that also provides analytics and user insights. You can set up triggers based on user behavior to automatically ask your persona if they need help after they've visited the pricing page twice, for example.

You can customize the design of your chat box to match your web design perfectly.

After the 14-day free trial, plans start at $15 per month.

Lead generation

Hello Bar

Hello Bar is a simple and free tool that allows you to insert a CTA at the top of your website within a horizontal bar.

Your bar (and CTA) is designed around one of three goals: to drive traffic, collect emails, or send visitors to social media. Your bar can be customized to match your site and it tracks the number of clicks for you.

SumoMe

SumoMe is a collection of tools that help you increase conversions on your website. The tools include:

  • List builder
  • Heat maps
  • Social sharing
  • Scroll box
  • Smart bar (similar to Hello Bar)

And several other useful tools. You can use a limited account for free forever and premium accounts start at $10 per month.

SessionCam

This tool sounds a little creepy, but it's incredibly useful for understanding the behavior of your buyer persona on your website. SessionCam lets you watch recordings of your website visitors so you can identify problem areas on your website and see everything from their perspective.

You can use the service for free (up to 500 visitors per month) and then paid plans are available upon request.

Visual Website Optimizer

Visual Website Optimizer makes it easy for you to setup conversion goals and run A/B tests without having to understand code. 

After a 30-day free trial, plans start at $49 per month.

Email marketing

sendwithus

You can use sendwithus to track and manage your email-driven revenue and engagement. It also allows you to create drip campaigns and run A/B tests. Their Hacker plan is free and paid plans start at $79 per month.

Vero

Vero allows you to track the online behavior of your persona and then automatically send them emails based on that behavior, such as abandoning their shopping cart. After the 14-day free trial, plans start at $99 per month.

Customer.io

Customer.io is another email tool that allows you to automate emails based on behavior triggers from within your website or app. Their service offers flexible segmentation, conversion tracking and A/B testing.

They have a basic free plan and paid plans start at $50 per month.

Klaviyo

Klaviyo allows you to create automated and personalized email campaigns based on user behavior and "smart rules" that you select.

They offer a basic free plan and paid plans start at $25 per month.

If that list wasn't enough, here are 50 growth hacking tools for marketers at startups.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE