That's why we've put together a list of the BEST digital marketing courses, tools, and resources to "hack" your knowledge and experience in this strategy of marketing.
After going through these resources, you'll learn that the secrets to explosive growth are much simpler than you think and the tools that growth hackers use offer an advantage that almost feels like cheating — almost. Let's get started.
Growth hacking books
I don't know about you, but when I'm trying to learn a new skill or strategy I like to start with a good book on the subject. This gives me a foundation to build on and it points me in the right direction to dig even deeper. Here are few to get you started on growth hacking.
Growth Hacker Marketing: A Primer on the Future of PR, marketing, and Advertisingby Ryan Holiday (Amazon)
This book is exactly what it says it is -- a primer on growth hacking.
You'll learn the mindset of a growth hacker, the basic approach that a growth hacker takes, and you'll get to see plenty of real-world examples from notable brands such as Dropbox, Airbnb, Facebook, and Twitter.
Growth Hacking - A How To Guide On Becoming A Growth Hacker by Jose and Joe Casanova (Amazon)
The first half of the book explains basic terminology and concepts associated with growth hacking and the second half shares specific case studies from brands such as TechCrunch, Quora, Zynga, Living Social, as well as the brands discussed in Ryan Holiday's book.
While not touted as a "growth hacking" book, They Ask, You Answer details the tried and true business philosophy and content creation strategy that we use at IMPACT to drive traffic, leads, and sales for our clients. It all comes back to one simple idea — answer the questions your audience wants and needs answered.
Digital marketing courses
After you've primed yourself with a good book, a great digital marketing course can help you learn how to apply them.
This year, IMPACT launched IMPACT+, a treasure trove of actionable tools and training for sales and marketing professionals. We have courses on everything from email marketing, content strategy, and automation to virtual selling, on-camera performance, and ROI reporting. With these comprehensive, on-demand lessons you can learn at your own pace and slowly but surely "hack" your way to success.
Growth hacking communities
Looking to surround yourself with like-minded people? These are the places they're hanging out.
Unlike the others, you have to pay to join this community and memberships start at $49 per month or you can purchase a lifetime membership for $179. Their website has over 100 videos where experts on startup growth reveal their secrets.
Episodes feature names familiar to inbound marketers such as Neil Patel (co-founder of KISSmetrics).
Growth hacking articles and resources
I've searched high and low for the best articles on growth hacking. The titles speak for themselves and yes, they are all worth reading.
It's no secret that we love HubSpot. The Inbound platform allows you to easily manage all of your blogging, landing pages, social media, email marketing, and marketing analytics in one place. They include all of the tools you need to create and automate your sales funnel.
On top of that, they have the best library of Inbound Marketing resources available. Plans start at $200 per month.
Looking for a robust list of actionable growth hacking tips? This comprehensive collection from Growth Simple will help you boost performance in social, email, user acquisition, user retention, and design.
Qualaroo is another service for creating surveys, however, they are focused more on helping you identify why your persona makes certain decisions on your website -- not just what they do and how they do it.
After the 14-day free trial, plans start at $63 per month.
Olark is a chat application that also provides analytics and user insights. You can set up triggers based on user behavior to automatically ask your persona if they need help after they've visited the pricing page twice, for example.
You can customize the design of your chat box to match your web design perfectly.
After the 14-day free trial, plans start at $15 per month.
Hello Bar is a simple and free tool that allows you to insert a CTA at the top of your website within a horizontal bar.
Your bar (and CTA) is designed around one of three goals: to drive traffic, collect emails, or send visitors to social media. Your bar can be customized to match your site and it tracks the number of clicks for you.
This tool sounds a little creepy, but it's incredibly useful for understanding the behavior of your buyer persona on your website. SessionCam lets you watch recordings of your website visitors so you can identify problem areas on your website and see everything from their perspective.
You can use the service for free (up to 500 visitors per month) and then paid plans are available upon request.
You can use sendwithus to track and manage your email-driven revenue and engagement. It also allows you to create drip campaigns and run A/B tests. Their Hacker plan is free and paid plans start at $79 per month.
Vero allows you to track the online behavior of your persona and then automatically send them emails based on that behavior, such as abandoning their shopping cart. After the 14-day free trial, plans start at $99 per month.
Customer.io is another email tool that allows you to automate emails based on behavior triggers from within your website or app. Their service offers flexible segmentation, conversion tracking and A/B testing.
They have a basic free plan and paid plans start at $50 per month.