Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Best of 2015: Our Top 15 Marketing Articles From A Game-Changing Year

The Best of 2015: Our Top 15 Marketing Articles From A Game-Changing Year Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

December 26th, 2015 min read

best-marketing-articles-of-2015.jpgWhy do we celebrate the new year?

Is it the hope of a fresh start? The end of a tough year?

Perhaps the celebration of a wonderful one?

No matter what your experiences in or outlook on 2015, this is bound to be a time of reflection.

As I’m personally looking back on this year of change at the agency (and in my own career), I thought it was fit to share some of the high points together  -- aka this year’s top 15 most KICKASS articles from the IMPACT blog!

Out of the approximately 470 articles published this year (so far), the fifteen below received the most views (and love) from our audience.

Just in case you missed them or you’d like to take a walk down memory lane with me, here they are in order for your inbound enjoyment!



5 Words & Phrases You Should NEVER Use Above the Fold on Your Homepage

by Ramona Sukhraj

Remove these cliche marketing pick-up lines from your homepage header immediately... Read More



25 SEO Statistics for 2015 and What You Can Learn From Them

by Bob Ruffolo

Essential facts and numbers to help you plan your Inbound Marketing & Content Strategy... Read More



15 Examples of Brilliantly Clear Value Propositions

by Carly Stec

Learning how to define your business' unique value...
Read More



4 Subject Line Pitfalls That Are Destroying Your Email Open Rates

by Ramona Sukhraj

How to avoid common subject line mistakes and improve your email open rates... Read More



5 Irresistible Headline Writing Strategies to Live and Breathe

by Carly Stec

The art, science, and psychology of writing headlines that actually drive traffic... Read More



Are You Spamming People? [Flowchart]

by John Bonini

Many marketers who hate SPAM are also sending it. Are you one of them? Read More



10 Free Stock Photo Websites That Don’t Suck

by Amir Hamdi

Free photo resources to humanize your brand...
Read More



Video Content is King: The Importance of Video Marketing [Infographic]

by Ramona Sukhraj 

Valuable YouTube and video insights to improve your video marketing strategy... Read More



10 Out-of-the-Box Inbound Marketing Ideas To Get You More Leads

by Bob Ruffolo

Creative, engaging inbound marketing ideas that you haven't tried yet... Read More



5 Sexy Landing Page Examples From Companies That Just Get It

by Carly Stec

The inspiration you need to start building more effective landing pages.... Read More



What Is a Good Landing Page Conversion Rate?

by Carly Stec

How to determine if your lead generation efforts are performing where they should be... Read More



5 Outdated Design Trends That Are Plaguing Your Website

by Bob Ruffolo

How to determine which design trends it's time to say goodbye to...  Read More



How to Write an “About Us” Page That Actually Converts

by Ramona Sukhraj

Four valuable tips and tricks for improving your “about us” page... Read More



25 Social Media Campaign Ideas From the Big Brands You Want to Be

by Ramona Sukhraj

Clever campaigns examples to help your brand get more social... Read More

And now, for the #1 most viewed IMPACT article of the year…

(drumroll, please)

1. 10 Examples of Email Re-engagement Campaigns You’ll Want to Steal 

by Carly Stec


How to find a way to reach out to unengaged subscribers just one more time... Read More

So there you have them...

Our top 15 blog articles from 2015! To everyone who contributed to our content this year, both from the IMPACT team and throughout the industry: thank you! I can't wait to see what 2016 has in store for us and I hope to see you there! :)

Cheers and have a very happy new year!

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