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The Best of 2015: Our Top 15 Marketing Articles From A Game-Changing Year

The Best of 2015: Our Top 15 Marketing Articles From A Game-Changing Year Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

December 26th, 2015 min read

best-marketing-articles-of-2015.jpgWhy do we celebrate the new year?

Is it the hope of a fresh start? The end of a tough year?

Perhaps the celebration of a wonderful one?

No matter what your experiences in or outlook on 2015, this is bound to be a time of reflection.

As I’m personally looking back on this year of change at the agency (and in my own career), I thought it was fit to share some of the high points together  -- aka this year’s top 15 most KICKASS articles from the IMPACT blog!

Out of the approximately 470 articles published this year (so far), the fifteen below received the most views (and love) from our audience.

Just in case you missed them or you’d like to take a walk down memory lane with me, here they are in order for your inbound enjoyment!

#15:

Blog-words-phrases-never-use-1.jpg

5 Words & Phrases You Should NEVER Use Above the Fold on Your Homepage

by Ramona Sukhraj
 

Remove these cliche marketing pick-up lines from your homepage header immediately... Read More

#14:

25-seo-statistics-for-2015-and-what-you-can-learn-from-them.jpg

25 SEO Statistics for 2015 and What You Can Learn From Them

by Bob Ruffolo
 

Essential facts and numbers to help you plan your Inbound Marketing & Content Strategy... Read More

#13:

Value_proposition.jpg

15 Examples of Brilliantly Clear Value Propositions

by Carly Stec
 

Learning how to define your business' unique value...
Read More

#12:

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4 Subject Line Pitfalls That Are Destroying Your Email Open Rates

by Ramona Sukhraj
 

How to avoid common subject line mistakes and improve your email open rates... Read More

#11:

5_Irresistable_Headline_Strategies_to_Live_and_Breathe_By.jpg

5 Irresistible Headline Writing Strategies to Live and Breathe

by Carly Stec
 

The art, science, and psychology of writing headlines that actually drive traffic... Read More

#10:

Are_Your_Spamming_People.png

Are You Spamming People? [Flowchart]

by John Bonini
 

Many marketers who hate SPAM are also sending it. Are you one of them? Read More

#9:

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10 Free Stock Photo Websites That Don’t Suck

by Amir Hamdi
 

Free photo resources to humanize your brand...
Read More

#8:

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Video Content is King: The Importance of Video Marketing [Infographic]

by Ramona Sukhraj 
 

Valuable YouTube and video insights to improve your video marketing strategy... Read More

#7:

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10 Out-of-the-Box Inbound Marketing Ideas To Get You More Leads

by Bob Ruffolo
 

Creative, engaging inbound marketing ideas that you haven't tried yet... Read More

#6:

20-more-sexy-landing-page-examples-from-brands-that-just-get-it.jpg

5 Sexy Landing Page Examples From Companies That Just Get It

by Carly Stec
 

The inspiration you need to start building more effective landing pages.... Read More

#5:

landing_page_conversion_rate.png

What Is a Good Landing Page Conversion Rate?

by Carly Stec
 

How to determine if your lead generation efforts are performing where they should be... Read More

#4:

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5 Outdated Design Trends That Are Plaguing Your Website

by Bob Ruffolo
 

How to determine which design trends it's time to say goodbye to...  Read More

#3:

How_to_Write_an_About_Us_Page_That_Actually_Converts.png

How to Write an “About Us” Page That Actually Converts

by Ramona Sukhraj
 

Four valuable tips and tricks for improving your “about us” page... Read More

#2:

25-social-media-campaign-ideas.jpg

25 Social Media Campaign Ideas From the Big Brands You Want to Be

by Ramona Sukhraj
 

Clever campaigns examples to help your brand get more social... Read More

And now, for the #1 most viewed IMPACT article of the year…

(drumroll, please)

1. 10 Examples of Email Re-engagement Campaigns You’ll Want to Steal 

by Carly Stec

4_infographics_that_answer_your_most_common_email_marketing_questions-2.png

How to find a way to reach out to unengaged subscribers just one more time... Read More

So there you have them...

Our top 15 blog articles from 2015! To everyone who contributed to our content this year, both from the IMPACT team and throughout the industry: thank you! I can't wait to see what 2016 has in store for us and I hope to see you there! :)

Cheers and have a very happy new year!

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