Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

The Best of 2015: Our Top 15 Marketing Articles From A Game-Changing Year

The Best of 2015: Our Top 15 Marketing Articles From A Game-Changing Year Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

December 26th, 2015 min read

best-marketing-articles-of-2015.jpgWhy do we celebrate the new year?

Is it the hope of a fresh start? The end of a tough year?

Perhaps the celebration of a wonderful one?

No matter what your experiences in or outlook on 2015, this is bound to be a time of reflection.

As I’m personally looking back on this year of change at the agency (and in my own career), I thought it was fit to share some of the high points together  -- aka this year’s top 15 most KICKASS articles from the IMPACT blog!

Out of the approximately 470 articles published this year (so far), the fifteen below received the most views (and love) from our audience.

Just in case you missed them or you’d like to take a walk down memory lane with me, here they are in order for your inbound enjoyment!

#15:

Blog-words-phrases-never-use-1.jpg

5 Words & Phrases You Should NEVER Use Above the Fold on Your Homepage

by Ramona Sukhraj
 

Remove these cliche marketing pick-up lines from your homepage header immediately... Read More

#14:

25-seo-statistics-for-2015-and-what-you-can-learn-from-them.jpg

25 SEO Statistics for 2015 and What You Can Learn From Them

by Bob Ruffolo
 

Essential facts and numbers to help you plan your Inbound Marketing & Content Strategy... Read More

#13:

Value_proposition.jpg

15 Examples of Brilliantly Clear Value Propositions

by Carly Stec
 

Learning how to define your business' unique value...
Read More

#12:

4-subject-line-mistakes-destroying-email-open-rates.jpg

4 Subject Line Pitfalls That Are Destroying Your Email Open Rates

by Ramona Sukhraj
 

How to avoid common subject line mistakes and improve your email open rates... Read More

#11:

5_Irresistable_Headline_Strategies_to_Live_and_Breathe_By.jpg

5 Irresistible Headline Writing Strategies to Live and Breathe

by Carly Stec
 

The art, science, and psychology of writing headlines that actually drive traffic... Read More

#10:

Are_Your_Spamming_People.png

Are You Spamming People? [Flowchart]

by John Bonini
 

Many marketers who hate SPAM are also sending it. Are you one of them? Read More

#9:

10-free-stock-photo-websites-that-dont-suck-featured.jpg

10 Free Stock Photo Websites That Don’t Suck

by Amir Hamdi
 

Free photo resources to humanize your brand...
Read More

#8:

video-content-the-importance-of-video-marketing.jpg

Video Content is King: The Importance of Video Marketing [Infographic]

by Ramona Sukhraj 
 

Valuable YouTube and video insights to improve your video marketing strategy... Read More

#7:

10-outside-the-box-inbound-marketing-ideas.jpg

10 Out-of-the-Box Inbound Marketing Ideas To Get You More Leads

by Bob Ruffolo
 

Creative, engaging inbound marketing ideas that you haven't tried yet... Read More

#6:

20-more-sexy-landing-page-examples-from-brands-that-just-get-it.jpg

5 Sexy Landing Page Examples From Companies That Just Get It

by Carly Stec
 

The inspiration you need to start building more effective landing pages.... Read More

#5:

landing_page_conversion_rate.png

What Is a Good Landing Page Conversion Rate?

by Carly Stec
 

How to determine if your lead generation efforts are performing where they should be... Read More

#4:

_5_Outdated_Design_Trends_That_Are_Plaguing_Your_Website_.png

5 Outdated Design Trends That Are Plaguing Your Website

by Bob Ruffolo
 

How to determine which design trends it's time to say goodbye to...  Read More

#3:

How_to_Write_an_About_Us_Page_That_Actually_Converts.png

How to Write an “About Us” Page That Actually Converts

by Ramona Sukhraj
 

Four valuable tips and tricks for improving your “about us” page... Read More

#2:

25-social-media-campaign-ideas.jpg

25 Social Media Campaign Ideas From the Big Brands You Want to Be

by Ramona Sukhraj
 

Clever campaigns examples to help your brand get more social... Read More

And now, for the #1 most viewed IMPACT article of the year…

(drumroll, please)

1. 10 Examples of Email Re-engagement Campaigns You’ll Want to Steal 

by Carly Stec

4_infographics_that_answer_your_most_common_email_marketing_questions-2.png

How to find a way to reach out to unengaged subscribers just one more time... Read More

So there you have them...

Our top 15 blog articles from 2015! To everyone who contributed to our content this year, both from the IMPACT team and throughout the industry: thank you! I can't wait to see what 2016 has in store for us and I hope to see you there! :)

Cheers and have a very happy new year!

How to Drive More Traffic to Your Business Blog
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE