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The Best of 2015: Our Top 15 Marketing Articles From A Game-Changing Year
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Dec 26, 2015
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Why do we celebrate the new year?
Is it the hope of a fresh start? The end of a tough year?
Perhaps the celebration of a wonderful one?
No matter what your experiences in or outlook on 2015, this is bound to be a time of reflection.
As I’m personally looking back on this year of change at the agency (and in my own career), I thought it was fit to share some of the high points together -- aka this year’s top 15 most KICKASS articles from the IMPACT blog!
Out of the approximately 470 articles published this year (so far), the fifteen below received the most views (and love) from our audience.
Just in case you missed them or you’d like to take a walk down memory lane with me, here they are in order for your inbound enjoyment!
#15:
![Blog-words-phrases-never-use-1.jpg Blog-words-phrases-never-use-1.jpg](https://cdn2.hubspot.net/hubfs/145335/social-suggested-images/Blog-words-phrases-never-use-1.jpg)
5 Words & Phrases You Should NEVER Use Above the Fold on Your Homepage
Remove these cliche marketing pick-up lines from your homepage header immediately... Read More
#14:
![25-seo-statistics-for-2015-and-what-you-can-learn-from-them.jpg 25-seo-statistics-for-2015-and-what-you-can-learn-from-them.jpg](https://cdn2.hubspot.net/hubfs/145335/25-seo-statistics-for-2015-and-what-you-can-learn-from-them.jpg)
25 SEO Statistics for 2015 and What You Can Learn From Them
Essential facts and numbers to help you plan your Inbound Marketing & Content Strategy... Read More
#13:
![Value_proposition.jpg Value_proposition.jpg](https://cdn2.hubspot.net/hub/145335/file-2430698171-jpg/Value_proposition.jpg)
15 Examples of Brilliantly Clear Value Propositions
Learning how to define your business' unique value...
Read More
#12:
![4-subject-line-mistakes-destroying-email-open-rates.jpg 4-subject-line-mistakes-destroying-email-open-rates.jpg](https://cdn2.hubspot.net/hubfs/145335/4-subject-line-mistakes-destroying-email-open-rates.jpg)
4 Subject Line Pitfalls That Are Destroying Your Email Open Rates
How to avoid common subject line mistakes and improve your email open rates... Read More
#11:
![5_Irresistable_Headline_Strategies_to_Live_and_Breathe_By.jpg 5_Irresistable_Headline_Strategies_to_Live_and_Breathe_By.jpg](https://cdn2.hubspot.net/hubfs/145335/blog-files/5_Irresistable_Headline_Strategies_to_Live_and_Breathe_By.jpg)
5 Irresistible Headline Writing Strategies to Live and Breathe
The art, science, and psychology of writing headlines that actually drive traffic... Read More
#10:
![Are_Your_Spamming_People.png Are_Your_Spamming_People.png](https://cdn2.hubspot.net/hub/145335/file-2594713694-png/Are_Your_Spamming_People.png)
Are You Spamming People? [Flowchart]
Many marketers who hate SPAM are also sending it. Are you one of them? Read More
#9:
![10-free-stock-photo-websites-that-dont-suck-featured.jpg 10-free-stock-photo-websites-that-dont-suck-featured.jpg](https://cdn2.hubspot.net/hubfs/145335/social-suggested-images/10-free-stock-photo-websites-that-dont-suck-featured.jpg)
10 Free Stock Photo Websites That Don’t Suck
Free photo resources to humanize your brand...
Read More
#8:
![video-content-the-importance-of-video-marketing.jpg video-content-the-importance-of-video-marketing.jpg](https://cdn2.hubspot.net/hubfs/145335/video-content-the-importance-of-video-marketing.jpg)
Video Content is King: The Importance of Video Marketing [Infographic]
Valuable YouTube and video insights to improve your video marketing strategy... Read More
#7:
![10-outside-the-box-inbound-marketing-ideas.jpg 10-outside-the-box-inbound-marketing-ideas.jpg](https://cdn2.hubspot.net/hubfs/145335/10-outside-the-box-inbound-marketing-ideas.jpg)
10 Out-of-the-Box Inbound Marketing Ideas To Get You More Leads
Creative, engaging inbound marketing ideas that you haven't tried yet... Read More
#6:
![20-more-sexy-landing-page-examples-from-brands-that-just-get-it.jpg 20-more-sexy-landing-page-examples-from-brands-that-just-get-it.jpg](https://cdn2.hubspot.net/hubfs/145335/20-more-sexy-landing-page-examples-from-brands-that-just-get-it.jpg)
5 Sexy Landing Page Examples From Companies That Just Get It
The inspiration you need to start building more effective landing pages.... Read More
#5:
![landing_page_conversion_rate.png landing_page_conversion_rate.png](https://cdn2.hubspot.net/hub/145335/file-2555666408-png/landing_page_conversion_rate.png)
What Is a Good Landing Page Conversion Rate?
How to determine if your lead generation efforts are performing where they should be... Read More
#4:
![_5_Outdated_Design_Trends_That_Are_Plaguing_Your_Website_.png _5_Outdated_Design_Trends_That_Are_Plaguing_Your_Website_.png](https://cdn2.hubspot.net/hubfs/145335/Best_of_Newsletter/_5_Outdated_Design_Trends_That_Are_Plaguing_Your_Website_.png)
5 Outdated Design Trends That Are Plaguing Your Website
How to determine which design trends it's time to say goodbye to... Read More
#3:
![How_to_Write_an_About_Us_Page_That_Actually_Converts.png How_to_Write_an_About_Us_Page_That_Actually_Converts.png](https://cdn2.hubspot.net/hubfs/145335/social-suggested-images/How_to_Write_an_About_Us_Page_That_Actually_Converts.png)
How to Write an “About Us” Page That Actually Converts
Four valuable tips and tricks for improving your “about us” page... Read More
#2:
![25-social-media-campaign-ideas.jpg 25-social-media-campaign-ideas.jpg](https://cdn2.hubspot.net/hubfs/145335/25-social-media-campaign-ideas.jpg)
25 Social Media Campaign Ideas From the Big Brands You Want to Be
Clever campaigns examples to help your brand get more social... Read More
And now, for the #1 most viewed IMPACT article of the year…
(drumroll, please)
1. 10 Examples of Email Re-engagement Campaigns You’ll Want to Steal
by Carly Stec
![4_infographics_that_answer_your_most_common_email_marketing_questions-2.png 4_infographics_that_answer_your_most_common_email_marketing_questions-2.png]()
How to find a way to reach out to unengaged subscribers just one more time... Read More
So there you have them...
Our top 15 blog articles from 2015! To everyone who contributed to our content this year, both from the IMPACT team and throughout the industry: thank you! I can't wait to see what 2016 has in store for us and I hope to see you there! :)
Cheers and have a very happy new year!
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