Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

TikTok competitor Byte launches and gains steam

TikTok competitor Byte launches and gains steam Blog Feature

Lexie Ward

Account Manager, 5+ Years Of Digital Marketing Strategy & Project Management Experience

February 3rd, 2020 min read

TikTok has a new competitor in town. Byte, a micro-video app and successor to Vine, launched in both Apple and Android app stores last week.

Do you remember Vine? The video-sharing service that hit the app store in 2012 and took the social media world by storm...not too different from how TikTok quickly rose to the top in 2019. However, Vine was discontinued in 2016 after the company struggled to monetize the platform.

The co-founder of Vine, Dom Hofmann, has returned with Byte, a new app that mimics Vine’s famous six-second looping videos that can be re-posted to other users’ accounts. Byte’s launch comes as a surprise announcement after quietly operating in beta for the past two years. 

Byte has a long way to go to match TikTok’s number of downloads, though according to Business Insider, “The immediate hype surrounding Byte translated to more than 1 million downloads three days after its release, according to data provided by app analytics firm Sensor Tower. 

“Just this weekend, Byte accrued around 780,000 downloads of the app, more than three-quarters of which came from the US alone.”

Why marketers should pay attention

We’ve covered the rise of TikTok, and now the launch of its newest competitor. But what does this mean for marketers; why should you care?

Let’s start with touching on how companies are trying to use TikTok to promote their products and services. TikTok didn’t offer any advertising upon first release, but less than a year later they have introduced a few different ways to advertise on their platform (spoiler alert, it’s all still through video).

The platform offers in-feed and pre-roll ads, which allows promoters to get their videos (60 seconds or less) in front of users as they open or scroll through the app.

tiktok-adsTikTok also offers branded effects, like a custom filter for creators to use in videos featuring brand-specific information. These ads aren’t cheap, though, and if you can’t pay to play with bigger advertisers, TikTok may not be worth the money.

A less expensive avenue to take would be to partner with an established influencer, someone who already has a large following, and hopefully has an audience that is in-line with your ideal customer — something we currently see a lot of on Instagram.

If you’re interested in seeing what this could look like, check out this article from HubSpot that goes through some brands that are seeing success advertising on TikTok.

Byte hasn’t made any formal announcement surrounding advertising yet, but Hofmann has mentioned that the app plans to put an early focus on helping content creators make money. While there are no specifics yet, we have to assume that ads will be a piece of this puzzle. 

What should you do next?

We are seeing a shift in the social media landscape, one where video is a key factor in popular new apps. We have known for a while that video is king, but now social media giants are building platforms to put video creation and creativity directly into the hands of users. 

(For example, if you were to compare the Facebook of 2020 with the Facebook of 2015, you would see a much greater emphasis today on video content.)

In turn, more people are becoming comfortable creating and interacting with video content.

While we are eager to see what opportunities these new video-centered apps will bring to marketers, we don’t encourage everyone to jump on the bandwagon right away. 

If you’re trying to decide whether putting the resources into advertising on these types of platforms is worth it, consider your target demographic.

According to GlobalWebIndex, TikTok users skew young, with 41% of them between ages 16 and 24. We can assume that Byte will yield a very similar demographic.

For those business that target this demographic, we recommend dive in and learning more about these rapidly-growing platforms. 

If you’re still not sure about whether or not these apps are right for your company, don’t turn away just yet. What you can do is continue to play around with video. If you haven’t gotten started with this yet, what are you waiting for!? 

Don’t be afraid of video! Start experimenting and playing around with shorter videos. Download Byte and TikTok to get a feel for what popular short video content looks like, and how the experience is for the user. 

This will help you find out if this is somewhere your audience is going to be hanging out and interacting with content. If they are not — maybe it’s not the place to spend your advertising dollars, but it can still be a place to show off the fun side of your brand and get creative with video.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE