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Director of Paid Media, 6+ Years of Digital Marketing and Project Management Experience
August 18th, 2019
Keeping up with the latest technology, trends, and top-advice in the digital marketing world can be exhausting.
And it can be difficult to distill all of the available information down into usable reference points to help inform your marketing strategy or to convince a boss that a KPI pivot is needed.
The following infographic is here to help with some quick stats about key components of the digital marketing ecosystem.
While the infographic is full of fun facts to share with your team, it’s important to dive into each cleverly-illustrated stat to see how it may strategically apply to your business.
For example, “Blog posts longer than 1,500 words receive 22.6% more Facebook likes.”
Most marketers would start scanning their posts for the proper word count.
But dig deeper — the end goal from this stat is increasing Facebook likes.
We also learn that “80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.”
If you’re a B2B brand, how big a role does Facebook actually play in your marketing strategy? Does this statistic about blog post word count really apply to your business? Is blog post word count really a top-priority initiative?
Similarly, we see that “75% of users take action like visiting a company’s website after a brand’s post” on Instagram. That’s solid engagement...for brands who belong on Instagram.
This is where the marketing world can get complicated — the information out there generally caters to a very wide audience. Don’t get distracted by shiny new facts about platforms that your marketing strategy has deemed ineffective.
That said, if your strategy does include the platforms and tactics mentioned, dive right in to determine how you can use the information to strengthen your marketing efforts.
For example, “almost 50% of Internet users look for videos related to a product or service before visiting a store.”
Now, there is no distinction made between brick and mortar or online stores, but the real takeaway here is this: people are visual shoppers who want to see and experience a product before marketing and sales step in to really push the purchase.
Pair that with the fact that “having a video thumbnail in the search results can double your search traffic” and videos are on pace to “represent 82% of all internet traffic in 2021.”
Before you reach out to your local videographer, keep in mind that video is a very powerful tool and medium in marketing and it requires its own strategy, budget, and more.
I say this all to remind you to go beyond face value when reviewing the great infographic below from SERPWatch. Enjoy the stats, filter for context, and run with it.
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