Facebook is an entirely different beast than it was back in 2004.
From Harvard students only, to "the wall" that then turned into "the timeline", to the introduction of Facebook ads, the social network has seen some major renovations over the years.
While Facebook is set to celebrate their 10th birthday this upcoming Tuesday, they've decided to give us all a present to commemorate a decade of innovation.
Wrapped up with a big red ribbon, Facebook's new app, Paper, will be available for iPhone users on Monday.
Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
Can't wait until Monday? We've decided to peel back a bit of the wrapping paper and give you an idea of what's to come.
If you're wondering what Facebook's new app will bring to the table, we've detailed all that we have uncovered about its release so that you know what to expect come Monday.
What's the Scoop?
Yesterday morning Facebook announced that they will be launching a new stand-alone app called Paper, the first product to stem from their new Facebook Creative Lab entity.
The app functions like a newsreader, (think Feedly, Flipboard, or Zite) however it appears that we can expect a lot more out of Paper than just the latest articles from websites X, Y, and Z.
Paper will allow users to select specific categorizes that coincide with their particular interests like technology, entertainment, and sports. This is where their team of hired content curators will step in to pick through and find relevant content for you.
Not only does Paper call upon content from well-known publications, but it will also filter in updates from your Facebook friends. It's sort of like mixing business with pleasure, in a controlled environment.
This approach makes it easy for users to nibble on a little bit of everything without having to stay outside of the app itself.