Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Facebook and Instagram Messenger merge; expands marketing potential

This update not only provides a more streamlined experience for brands using Facebook and Instagram, it also expands Messenger-based marketing opportunities.

Facebook and Instagram Messenger merge; expands marketing potential Blog Feature

Shandia Drummond-Butt

Account Receivables Manager, 5+ Years of Client Success and Project Management

October 5th, 2020 min read

Since Facebook acquired Instagram for $1 billion back in 2012, the social networking giant has slowly but surely been integrating the two platforms. In recent years, these moves have become more apparent in creating a seamless experience between the two platforms. 

Facebook has been planning to develop cross-communication between Messenger, Instagram, and Whatsapp for some time. (If you're an avid messenger and Instagram user like I am — for both personal and brand communication — you've been excited by the potential of these developments for some time.)

🔎 Related: Ultimate guide to online community management for brands

Well, good news! Recently, Facebook rolled out the first integration of the communication system for Messenger and Instagram. Personal users, as well as companies using both Facebook and Instagram, will now have the capability to send messages from one platform and access it in both places. 

New look for Instagram chat

Not too long ago, an update was rolled out on Instagram to a small set of test users on IOS and Android, with the header “There’s a New Way to Message on Instagram.” Underneath it was a list of additional chat features including, new colorful chat, emoji reactions, swipe to reply, and chat with friends who use facebook.


While it may be easy to initially contextualize these updates from the mindset of a personal user, the benefits to businesses using both Facebook and Instagram is a fully streamlined experience. You can now share information across multiple platforms at the same time, instead of having to copy and paste messages from one platform to the other.

This is particularly important for brands who use Facebook and Instagram messaging to answer questions from potential buyers and/or for customer service support. 

New Messenger marketing opportunities

As digital marketers, this news is just as important for us as we understand the pivots happening in the digital space everyday. In fact, according to a report conducted by 

"The latest official figures on the occasion of Facebook’s Q4/2019 results show, Facebook’s family of apps has over 2.9 billion active users per month. Around 2.3 billion users use one of the apps every day. Facebook alone has 2.5 billion monthly users worldwide.

Facebook is the measure of all things when it comes to active users worldwide. With 2 billion active users, WhatsApp is number 1 among all messaging apps, closely followed by FB Messenger with 1.3 billion users and the Chinese messaging app WeChat with 1.1 billion users. This is followed by Instagram with 1 billion users and the Chinese QQ with over 800 million active users."

Facebook Messenger marketing tactics — yes, that really is its own set of strategic techniques — including:

  • Comment guard (private, automated responses to posts)
  • Chat blasting (sending a messenger chat to everyone on your list)
  • Click to messenger ad (a Facebook ad where the conversion opportunity is to send a message)
  • Chat widget (a website option that allows people to chat with you)

These are tactics that should now be considered for Instagram Messenger if and where currently possible, and as capabilities continue to expand between the two platforms. However, as of right now, users and brands cannot message on Facebook from Instagram, but they can still access messenger. 


Updates and developments will continue

Even though this is not totally rolled out and development is still underway, this brief peek into what this rollout can impact is exciting news in and of itself. According to coverage from The Verge:

"By allowing these messaging apps to speak to one another across platforms, Facebook is no doubt hoping that it will keep its users more engaged and get them to use this merged system as their primary messaging service."

So, once this plan is completely developed and worked out, the engagement rate and reach will only amplify marketing efforts. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peak
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE