How to get started creating video (Content Lab, Ep. 52)

If you saw my talk at Video Sales and Marketing World last year – psst, VSMW2021 is coming next month! – you know that when I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for ... someone (anyone) who wasn't me. 

In fact, I hated video.

Even though I understood its value, its ability to drive traffic, leads, and sales better than any other medium, on a personal level ... hard pass.

Clearly, today is a different story. 

So, what changed? How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is?

Well, those are the exact questions we talk about in this episode.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

• Video Sales and Marketing World 2021
• How to feel confident, be likable, and build trust on camera
• IMPACT+ course: Video sales and marketing strategy for brands
• How to adapt a video script from a blog article (Content Lab)

Until next time! 👋