Even though I understood its value, its ability to drive traffic, leads, and sales better than any other medium, on a personal level ... hard pass.
Clearly, today is a different story.
So, what changed? How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is?
Well, those are the exact questions we talk about in this episode.