How to get started creating video (Content Lab, Ep. 52)

Video will undoubtedly help you drive more traffic, leads, and sales. But how do you actually, you know ... get your own video program off the ground?

By Liz Moorehead

Liz Moorehead also recommends this free course, How to Hire a Content Manager.

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How to get started creating video (Content Lab, Ep. 52)

If you saw my talk at Video Sales and Marketing World last year – psst, VSMW2021 is coming next month! – you know that when I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for ... someone (anyone) who wasn't me.

In fact, I hated video.

Even though I understood its value, its ability to drive traffic, leads, and sales better than any other medium, on a personal level ... hard pass.

Clearly, today is a different story.

So, what changed? How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is?

Well, those are the exact questions we talk about in this episode.

Free Course: How to Hire a Content Manager

Enjoy!

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Until next time! 👋

Wondering where to begin?

What is They Ask, You Answer? Inbound Marketing vs. Content Marketing 4 Tips for First-Time Content Managers 3 Essential Lessons I Learned In My First 90 Days as a B2B Content Manager ‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales What is Inbound Marketing?

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Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

What should be in your content manager job description
The questions you should ask in an interview and how to run a situational activity
How to set your new content manager up for success

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Topics:

Content Marketing

Video Marketing

Content Managers

Published on June 17, 2021

How to get started creating video (Content Lab, Ep. 52)

Listen to the episode

Related resources

Wondering where to begin?

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Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

How to get started creating video (Content Lab, Ep. 52)

Listen to the episode

Related resources

Wondering where to begin?

Latest content

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

Don't forget to share this post:

Recent Articles

7 Simple Steps To Create an Effective Content Marketing Process

Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)

Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)

Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers

15 Powerful Content Marketing Examples To Inspire Your Next Campaign

What Short-Term Wins Can We Expect With They Ask, You Answer?

19 Business Blog Topics Your Audience Wants You To Write About

Starting a Business Blog? Features and Best Practices for Success in 2022

Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers

Best Marketing Courses on Udemy

9 Essential Content Manager Duties You Need To Hire For

Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)

10 Reasons Why Your Website Is Not Ranking In Google

Inbound Marketing for Manufacturers

Content Marketing Benefits: What You're Missing Out On In 2022

How To Choose Content Marketing Topics

Inbound Marketing for Healthcare (+ Examples)

The Big 5: How to Write Great “Problems” Content

11 Common Business Blogging Mistakes To Avoid At All Costs

Long Form vs. Short Form Content: Which Is Better For Your Business?

What Should a 2022 Content Marketing Strategy Include?

How To Write About Your Competitors on Your Business Blog or Website

Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency

Join the 40,000+ sales and marketing pros who recieve our weekly insights, tips, and best practices.