Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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6 haunting content manager tasks and realities (Content Lab, Ep. 47)

John and I love our jobs, truly. But this Halloween, we're taking a moment to be honest about the spooky-scaries of being content managers, and those commas that go bump in the night.

6 haunting content manager tasks and realities (Content Lab, Ep. 47) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

October 31st, 2020 min read

Happy spooky-ween 👻, gals, ghouls, ghosts, and all of you other content-oriented trick-or-treaters! Although the COVID-19 pandemic has put a damper on most of our in-person plans this year, John and I are still trying to make the most of the first holiday of fall.

Personally, I've never been a fan of getting dressed up for Halloween. I know that sounds like something akin to blasphemy given that my birthday falls during Halloween week on October 26. Let's just say, however, I got my fill of dressed up at a very early age, thanks to an overly enthusiastic, A+ entertainer of a mother who had an aggressive approach to childhood birthday parties.

Still, John and I wanted to celebrate the holiday as best we could during these "whack, Nintendo-hard, 12 Monkeys-like times" with all of you.

So, it's with that in mind that we present the following 100% honest episode wherein we set aside all of the things we love about what we do — coaching writers, interviewing subject matter experts, celebrating content ROI wins, etc. — to talk about the content manager tasks and realities that scare us.

That's right, while we may make it look easy when it comes to creating content, even we succumb to fears and nerves, no matter how unfounded they are. 

For example, John hates "writing with an audience," and I'm still reliving the trauma that was the 2016 online explosion when AP Stylebook editors decided "internet" would no longer be capitalized

In this episode, John also talks about best practices for linking within blog articles and other written pieces of content, and I share my love of John Cleese's Creativity: A Short and Cheerful Guide.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Important show note

As I mentioned in the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic

After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense. They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion. 

Until next week! 👋

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