IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
Liz Murphy

By Liz Murphy

Oct 31, 2020

Topics:

Content Marketing Content Managers
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   Content Managers

6 haunting content manager tasks and realities (Content Lab, Ep. 47)

Liz Murphy

By Liz Murphy

Oct 31, 2020

6 haunting content manager tasks and realities (Content Lab, Ep. 47)

Happy spooky-ween 👻, gals, ghouls, ghosts, and all of you other content-oriented trick-or-treaters! Although the COVID-19 pandemic has put a damper on most of our in-person plans this year, John and I are still trying to make the most of the first holiday of fall.

Personally, I've never been a fan of getting dressed up for Halloween. I know that sounds like something akin to blasphemy given that my birthday falls during Halloween week on October 26. Let's just say, however, I got my fill of dressed up at a very early age, thanks to an overly enthusiastic, A+ entertainer of a mother who had an aggressive approach to childhood birthday parties.

Still, John and I wanted to celebrate the holiday as best we could during these "whack, Nintendo-hard, 12 Monkeys-like times" with all of you.

So, it's with that in mind that we present the following 100% honest episode wherein we set aside all of the things we love about what we do — coaching writers, interviewing subject matter experts, celebrating content ROI wins, etc. — to talk about the content manager tasks and realities that scare us.

That's right, while we may make it look easy when it comes to creating content, even we succumb to fears and nerves, no matter how unfounded they are. 

For example, John hates "writing with an audience," and I'm still reliving the trauma that was the 2016 online explosion when AP Stylebook editors decided "internet" would no longer be capitalized

In this episode, John also talks about best practices for linking within blog articles and other written pieces of content, and I share my love of John Cleese's Creativity: A Short and Cheerful Guide.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Important show note

As I mentioned in the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic

After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense. They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion. 

Until next week! 👋

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.