Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

How Jack Dorsey Plans to Turn Twitter Into More of a Community

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free course, Fundamentals of Social Media Marketing.

How Jack Dorsey Plans to Turn Twitter Into More of a Community Blog Feature

During a TED Talk on April 16th, Jack Dorsey unveiled Twitter’s newest plans for improving the “health” of the platform, to make it a place that’s open to forming communities rather than being a source of hate and harassment.

This isn’t the first time Dorsey has talked about improving the health of Twitter.

Last year due to unforeseen social consequences, Dorsey felt Twitter had fallen short.

The foundation of Twitter is built on being able to have meaningful conversations with users from across the globe.

However, Dorsey felt that Twitter was subjecting their users to abuse, harassment, trolls, and even misinformation.

Free Course: Fundamentals of Social Media Marketing

Unlike Twitter, Facebook and Instagram are all about connecting you with family, friends, and brands you love. They’re primarily about photos and videos, where Twitter is seen as a source for knowing what’s happening at that moment from brands, influencers, and around the world.

This “open forum”  has led to fake news, bots, and even harassment.

Fortunately, through the help of Cortico and MIT’s study on social machines, Twitter has been able to identify “health” indicators for the conversations users are having.

Those indicators include shared attention, shared reality, variety, and receptivity.

With these in mind, Jack Dorsey has shared that he believes there needs to be a shift in Twitter’s services.

Let’s take a look at the changes the company has already made and the ones it wants to implement.

The Changes Twitter Has Already Made

Unlike other social networks, Twitter had relied solely on users to report abuse.

Earlier this year, however, the team made it a priority to improve that process through the use of technology.

Now, they no longer need to rely on users to know what content is violating their rules.

While harassment towards others isn’t something new we’re experiencing. Through social media, users are able to amplify the range of a comment or tweet.

By using the same technology used to track spam, platform manipulation, and other rule violations, they’re able to flag abusive tweets. Once those tweets are flagged, a dedicated team will review them for accuracy and take any necessary action.

Another example is inaccurate or fake news. A lot of this research has stemmed from the 2016 election and how quickly something posted on Twitter can spread like a wildfire.

Here are some stats that they’ve released upon introducing this approach:

  • 38% of abusive content that’s enforced is surfaced proactively to Twitter for review instead of relying solely on reports from people.
  • 16% fewer abuse reports after an interaction from an account the reporter doesn’t follow.
  • 100,000 accounts suspended for creating new accounts after a suspension during January-March 2019 –– a 45% increase from the same time last year.
  • 60% faster response to appeals requests with our new in-app appeal process.
  • 3 times more abusive accounts suspended within 24 hours after a report compared to the same time last year.
  • 2.5 times more private information removed with a new, easier reporting process.

However, the platform doesn’t feel that’s enough.

The Changes Twitter Wants to Implement

As the world changes, keeping people safe is a priority Twitter is taking seriously.

We’ve mentioned above that the platform can be seen as a place of harassment and fake news.

To make Twitter a healthier environment, Dorsey believes they need to make a fundamental shift from following and engaging with individuals to following topics. Which has become a controversial topic.

Here’s a look at some of the other changes they’re looking to implement:

  • In the next couple of weeks, they will also be updating Twitter’s rules. Making them shorter and easier to understand.
  • Improving their technology, even more, to be able to review flagged content faster and before it’s reported.
  • Giving users more options when reporting users or content, that will enable Twitter to act faster.
  • In June, they will be experimenting with ways to give users more control over their conversations.

By implementing these changes their objectives are to fight abuse and make the platform more meaningful.

The Response from Twitter Users

People want to follow people, not topics. The whole premise behind social media is being able to engage with other people and brands personally. Long-time users have spent years building their connections with industry companies and thought leaders.

Twitter is the place you can go to learn about what’s happening in your industry. Where you can see what industry leaders have to say.

By segmenting tweets by topic areas, it will be harder to find the content you’re actually looking for.

Many users believe that Jack Dorsey doesn’t understand his audience and what they get out of using the platform.

It’s not about topics or what Twitter deems important (which is part of the reason why the platform reversed its algorithmic timeline last year) but about the communities and connections that users have organically created over several years.

While the majority of users are against the proposed shift, there are users who want to see more of a push on creating those healthy environments by removing bots, spam, and other abusive content and users.

To see more of what users have to say, check out the comments in this post.

How This Change Could Affect Brands and Thought Leaders

If Twitter decides to move forward with this shift, here are some things to keep in mind.

For many companies, Twitter can be a great source of social traffic to your website, but if there is a shift in people following people or brands to topics, it might be hard for your content to be noticed. In fact, your current followings may be rendered useless.

But let’s focus on what you can do. 

A few other things you’ll want to keep in mind when posting content if these changes take place is making sure it’s relevant and something your audience would want to engage with.

With the premise of the platform being on topics, when posting you will need to make sure you’re still effectively utilizing trending hashtags and Moments to ensure that your content is being displayed.

As always, it’s important to make sure you’re developing conversations through Twitter rather than simply posting content. 

What are your thoughts on this shift? Let us know in Elite!

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Twitter Marketing
Published on April 19, 2019

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read