Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Instagram Testing 'Promote for Stories' Ads Globally

Instagram Testing 'Promote for Stories' Ads Globally Blog Feature

November 6th, 2018 min read

Not a day goes by without someone saying how important video is in marketing, so it’s not surprising that when Instagram launched “Stories” in August of 2016, it took off.

Originally criticized as a “copycat” of Snapchat, it didn’t take long for 300 million Instagram users to jump onboard Now, Stories attracts more than 400 million users daily, surpassing Snapchat and even Facebook itself.

Given those stats it’s no wonder marketers and advertisers want a piece of the pie!

Stories for All

In March of 2017, Instagram Story ads launched allowing businesses to create relevant, full-screen video ads for their target users.

The wild popularity of Stories has allowed others to tap into the massive audience by selling Story templates and even opening agencies dedicated to producing Stories.

For a majority of the 2 million businesses on Instagram, however, producing high budget story ads wasn’t in the budget --  Until now.

Enter Promote for Stories.

How Will Promote for Stories Work?

While an official date has not been announced for its launch, in a recent TechCrunch article, Instagram confirmed they are testing Promote for Stories globally.

If you’re familiar with Facebook’s Boost functionality you’ll find Promote for Stories work in a similar manner.

In short, with Promote for Stories, businesses will be able to take an existing post from their own Insta-story and use Instagram’s targeting to insert into the Stories of target users similar to their followers.

By promoting a Story rather than creating a pre-planned ad, the communication will appear more organic and better integrate into the user’s story feed, positioning itself as more of an influencer rather than an obvious ad.

It also helps businesses save time and money by capitalizing on content that they have already created.

Like "boosting" a post on Facebook, brands will most likely be encouraged to promote stories that are already getting a lot of engagement and views. Since these have already proven to work, they will likely offer the most return for the investment. 

Additionally, businesses will have the ability to choose to link their profile or website in the Story, which is currently only available to business profiles with over 10,000 followers.

Should Your Business Choose Promote for Stories?

Well, yes and no.

While Promote for Stories will allow smaller businesses and organizations to enter the Instagram space by promoting already-created and performing Stories instead having to produce (sometimes) costly dedicated ads, it is important to remain cautious.

As IMPACT's Facebook Strategist, Ali Parmelee, states "Boosting posts is not the same as advertising on Facebook! It only offers a fraction of the options—and wastes money."  

The same may hold true for Instagram’s upcoming Promote for Stories initiative.

Businesses and organizations win on Instagram and Facebook when there is a clear ad and content strategy set in motion.

With no set timeframe for the full launch of Instagram’s Promote for Stories, at this point, we can pay attention to those businesses testing this functionality out.

Begin to build a plan that may be supplemented with the occasional promotion but is still rooted in a defined well-rounded strategy.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE