Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Leading American Business Executives Urge Congress to Pass Federal Data Privacy Law

By Katie Coelho

Katie Coelho also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Leading American Business Executives Urge Congress to Pass Federal Data Privacy Law

On September 10th, executives at leading US companies sent a letter via The Business Roundtable to Congress urging them to create federal privacy regulations. 

In simplest terms, the letter stated, “We write to urge you to pass, as soon as possible, a comprehensive consumer data privacy law that strengthens protections for consumers and establishes a national privacy framework to enable continued innovation and growth in the digital economy.”

The letter brought together executives from companies like AT&T, Amazon, American Express, Bank of America, and Ford — all requesting action from Congress on this important subject.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

With other regulations like GDPR in Europe, and the California Consumer Privacy Act going into effect on January 1, 2020, a nationwide approach to data protection and privacy is certainly overdue. Right now, companies in the US are stuck with reading multiple laws and patching together their digital data processes to ensure they don’t violate anything. 

If this letter were to get a reaction and prompt some legislation, what might these laws look like, and how would they impact businesses and consumers? 

What could federal privacy regulations look like? 

Of course, no one knows for sure what federal data privacy laws would be until a proposal is written, but this letter from executives of US companies urged Congress to take action and discuss — though does not explicitly state suggestions. 

However,  the letter does recommend that a federal law supersede state regulations: 

“Now is the time for Congress to act and ensure that consumers are not faced with confusion about their rights and protections based on a patchwork of inconsistent state laws. Further, as the regulatory landscape becomes increasingly fragmented and more complex, U.S. innovation and global competitiveness in the digital economy are threatened.”

They foresee that if a federal law isn’t passed, other states will create similar (but potentially different) regulations to the bill California passed last year. 

California’s bill, which goes into effect on January 1, 2020, includes the following requirements: 

  • Businesses must disclose what information they collect, what business purpose they do so for and any third parties they share that data with.
  • Businesses would be required to comply with official consumer requests to delete that data.
  • Consumers can opt out of their data being sold, and businesses can’t retaliate by changing the price or level of service.
  • Businesses can, however, offer “financial incentives” for being allowed to collect data.
  • California authorities are empowered to fine companies for violations.

Because this bill was passed in California, the federal laws could incorporate some or all of these California-based regulations, but until they do, companies will be forced to adapt their policies based on user location.

The US could also look to GDPR standards as an influence on writing our own data privacy laws.

The potential impact on businesses 

It would be simpler for businesses to comply with and understand a single federal set of rules rather than a potential patchwork of state laws.

Many businesses in the US have voluntarily educated themselves on GDPR and met requirements, but there certainly are plenty of businesses across the US that do not understand or follow these data privacy regulations.

So, if the US were to pass a law, it’s safe to assume that many businesses would need to be educated on how to follow regulations — and the repercussions of not following. 

There would need to be widespread education and resources for businesses to understand any law, as well as a lengthy roll-out period. 

The potential impact on consumers

US consumers need some federal guidelines. GDPR went into effect a year and a half ago, and the US doesn’t even have legislation on the horizon.

Consumers would see only the benefits from laws like these. There would be no action required, but certainly more opportunities to understand the data being collected and how to manage it. 

Though we’re not anywhere close to having federal data privacy regulation, it’s encouraging  to see that influential businesses are starting the conversation.

It will be interesting to see where this goes — which will be soon, hopefully. 

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Reporting & Performance
News
Data Security
Published on September 13, 2019

Recent Articles

10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)
March 31, 2021 • 7 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Google Analytics 4: Your business website analytics are now smarter
November 11, 2020 • 3 min read
Why a growth-driven design website will give you better traffic, leads, and sales
October 26, 2020 • 5 min read
Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring
August 30, 2020 • 6 min read
Content ROI Examples: How to Nail Your Reporting Strategy with HubSpot
August 28, 2020 • 12 min read
How to Create a Powerful Monthly Content Marketing ROI Newsletter
August 7, 2020 • 6 min read
Google Analytics to offer 2 new probability metrics: purchase and churn
July 20, 2020 • 2 min read
Data privacy update: How the CCPA affects you and your paid advertising
July 15, 2020 • 4 min read
How attribution reporting helped iCIMS improve its Google Ads performance ft. Joel Maldonado of Path Interactive (Inbound Success, Ep. 150)
July 6, 2020 • 18 min read
What does Basecamp’s privacy-focused HEY email service mean for marketers? [IMPACT Toolbox June 2020]
June 25, 2020 • 5 min read
Google Ads now offers category reporting for your Search and Shopping ads
June 1, 2020 • 2 min read
How to Measure Content Marketing ROI, Celebrate Your Wins, and Keep Your Job
April 16, 2020 • 7 min read
Case study: Are you confident in the data behind your digital marketing strategy?
March 24, 2020 • 7 min read
Google makes it easier to hide content and check third-party reporting
February 4, 2020 • 3 min read
RIP HubSpot's 'links' tool: What you should use instead
January 8, 2020 • 3 min read
Why do regular backups of your website matter?
December 23, 2019 • 6 min read
What is Google Analytics? The pros, cons, and ugly missing link
December 17, 2019 • 10 min read
Google's Ads Data Hub to offer greater insight into YouTube ad performance
October 23, 2019 • 3 min read
What Is Google Tag Manager & When Do You Use It?
October 4, 2019 • 4 min read
Google Analytics Checklist: Is Your Website Reporting Data 'Clean' & Accurate?
October 1, 2019 • 10 min read
Leading American Business Executives Urge Congress to Pass Federal Data Privacy Law
September 13, 2019 • 2 min read
9 Real-World Reasons Duplicate Data Is Killing Your Marketing & Sales Returns
August 30, 2019 • 7 min read