Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Twitter Releases Agency Playbook for All Things Twitter

Twitter Releases Agency Playbook for All Things Twitter Blog Feature

Lexie Ward

Account Manager, 5+ Years Of Digital Marketing Strategy & Project Management Experience

September 17th, 2019 min read

There are always debates around best practices for posting on different social networks, but without actual data there is really no telling what works and what doesn’t. Twitter has put together a detailed guide that breaks down what it takes to be successful on the platform, from basic tweet structure to paid advertising. 

On September 9th, Twitter released an Agency Playbook, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter.

The company has used years of historical data to define best practices and direct tips on how to be successful on the platform. Even though the title is focused towards agencies, the playbook is really for marketers, social media and community managers, and agencies alike. 

Whether or not this guide will be useful for you will depend on a few factors. Are you currently established on Twitter, or looking to be? Is Twitter a place where your target audience is consuming and interacting with content? If so, I would suggest digging into this guide to be sure you are using the platform in the best way. 

What’s in the guide

The playbook starts by outlining where Twitter should fit into your marketing strategy, and how paid efforts can support that. You will learn the ins and outs of paid advertising on Twitter, but also the importance of organic posts and how the two efforts are intertwined. 

There is a whole chapter dedicated to optimizing the set up of your profile, including things like what visuals to use, which Tweets to pin, and how to find and interact with relevant accounts.

The authors also dig into how to create the best tweets by explaining how to use videos, images, GIFs, hashtags, CTAs and more to drive the most engagement. They even emphasize the importance of consistently checking in on your campaigns and optimizing them over time based on performance.

The next sections are a deep dive into advertising on the platform, and they break down the different campaign types, targeting options, creative ad specs, and analytic tools. 

Overall, the guide is jam-packed with valuable information on how to get the most out of the platform. If you’re not sure if you want to spend time reading the whole thing, skip to page 22 for an actionable list of top takeaways from each chapter. 

The playbook and totally free and ungated — you can check it out here.

What this means for marketers

The release of this guide comes on the cusp of some other news last month where Twitter revealed it was making several updates to the platform to enhance the user experience.  It even rolled out a new desktop design in July.

So, what do all these updates tell you? Twitter isn’t dead, and it wants to make sure we know that. The company is striving to stay relevant in a world where instagram and Facebook are dominating the social media marketing scene with a combined 3.38 billion active monthly users compared to Twitter’s 330 million.

Recently, IMPACT’s Head of Editorial Content Ramona Sukhraj wrote an article on this exact topic where she talks about why Twitter is still relevant, and what marketers should really be using the platform for. She states, “Twitter is not about pushing people back to your website or capturing their information. It’s about being a part of the conversation, staying relevant, and establishing yourself as a thought leader.”

So, will you be re-visiting your Twitter strategy? Tweet us @impactbd and let us know!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE