Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Twitter Went Down for 2 Hours & Reminded Everyone Why It’s Still Relevant

Twitter Went Down for 2 Hours & Reminded Everyone Why It’s Still Relevant Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

July 12th, 2019 min read

You may or may not have noticed, but yesterday afternoon around 2:46 p.m. ET, Twitter experienced a widespread outage across the globe. 

Users trying to pull up their timelines on desktop, iPhones, iPads, and Androids alike were all met with a message that read simply, “Something is technically wrong.”

For many of you marketers and social media fans reading this, you may be thinking “who cares?” 

And trust me; I get it. 

Twitter, in recent years, has seen a dramatic decrease in daily active users and a mass exodus by marketers finding it difficult to drive traffic and leads from the platform. 

With the volume of tweets published every second, your message, no matter how valuable, clever, or profound, is just a drop in the ocean of information that is Twitter. 

But, as I’ve been preaching to my friends and peers for years now, professionally or personally, that’s not what you should be using Twitter for anyway. 

Nowhere to turn

In the past when Amazon, Facebook, and most recently, Google Calendar went down, the first place people turned to react and see how others were reacting was — you guessed it — Twitter. 

In fact, we owe several articles on our site to this phenomenon as our Director of Web & Interactive Content, Liz Murphy, reiterated today: 


twitter-outage-reaction

But the same can be said about most major public events and gatherings. 

Conferences, award shows, presidential elections, celebrity deaths, sports championships, natural disasters; no matter what the occasion, when news breaks, Twitter shines.

Each moment is slapped with a hashtag and millions from all walks of life begin watching. Tweets are being posted, retweeted, and cited as direct quotes and resources for news networks. 

It is at the epicenter of the action. 

So when the platform itself experiences an outage, where does one turn to know and share what’s happening in that exact moment? 

via GIPHY

Exactly.

Sure, you could turn to Instagram like the ever-relatable Chrissy Teigen: 

twitter-outage-reaction-chrissy-teigen

But as a visual-focused network, this feels unnatural. 

You can try a good old-fashioned Facebook status, but with its slower nature and algorithm, your time-sensitive reflection is likely going to get lost.

Real-time interaction, my friends, is a niche no other platform has mastered quite like Twitter and this incident showcased that prominently. 

How marketers can live the tweet life

So, why am I writing all this? Because frankly, Twitter has gotten an undeserved raw deal, especially by marketers.

What makes the platform difficult for marketers to generate traffic and leads from — it’s stock-ticker style timeline and real-time engagement — is also what makes it valuable for their brands.

Twitter is not about pushing people back to your website or capturing their information. It’s about being a part of the conversation, staying relevant, and establishing yourself as a thought leader.

Brands and marketers should capitalize on Twitter when attending or hosting live events to be a part of the moment. 

You should be monitoring relevant industry news breaks and be ready to react.

While Twitter struggles to monetize its place in society and our public commentary is undeniable. And with that, I leave you with a tweet from Liz that I think summarizes my point:

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE