Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Twitter Went Down for 2 Hours & Reminded Everyone Why It’s Still Relevant

By Ramona Sukhraj

Ramona Sukhraj also recommends this free course, Fundamentals of Social Media Marketing.

Twitter Went Down for 2 Hours & Reminded Everyone Why It’s Still Relevant Blog Feature

You may or may not have noticed, but yesterday afternoon around 2:46 p.m. ET, Twitter experienced a widespread outage across the globe. 

Users trying to pull up their timelines on desktop, iPhones, iPads, and Androids alike were all met with a message that read simply, “Something is technically wrong.”

Free Course: Fundamentals of Social Media Marketing

For many of you marketers and social media fans reading this, you may be thinking “who cares?” 

And trust me; I get it. 

Twitter, in recent years, has seen a dramatic decrease in daily active users and a mass exodus by marketers finding it difficult to drive traffic and leads from the platform. 

With the volume of tweets published every second, your message, no matter how valuable, clever, or profound, is just a drop in the ocean of information that is Twitter. 

But, as I’ve been preaching to my friends and peers for years now, professionally or personally, that’s not what you should be using Twitter for anyway. 

Nowhere to turn

In the past when Amazon, Facebook, and most recently, Google Calendar went down, the first place people turned to react and see how others were reacting was — you guessed it — Twitter. 

In fact, we owe several articles on our site to this phenomenon as our Director of Web & Interactive Content, Liz Murphy, reiterated today: 


twitter-outage-reaction

But the same can be said about most major public events and gatherings. 

Conferences, award shows, presidential elections, celebrity deaths, sports championships, natural disasters; no matter what the occasion, when news breaks, Twitter shines.

Each moment is slapped with a hashtag and millions from all walks of life begin watching. Tweets are being posted, retweeted, and cited as direct quotes and resources for news networks. 

It is at the epicenter of the action. 

So when the platform itself experiences an outage, where does one turn to know and share what’s happening in that exact moment? 

via GIPHY

Exactly.

Sure, you could turn to Instagram like the ever-relatable Chrissy Teigen: 

twitter-outage-reaction-chrissy-teigen

But as a visual-focused network, this feels unnatural. 

You can try a good old-fashioned Facebook status, but with its slower nature and algorithm, your time-sensitive reflection is likely going to get lost.

Real-time interaction, my friends, is a niche no other platform has mastered quite like Twitter and this incident showcased that prominently. 

How marketers can live the tweet life

So, why am I writing all this? Because frankly, Twitter has gotten an undeserved raw deal, especially by marketers.

What makes the platform difficult for marketers to generate traffic and leads from — it’s stock-ticker style timeline and real-time engagement — is also what makes it valuable for their brands.

Twitter is not about pushing people back to your website or capturing their information. It’s about being a part of the conversation, staying relevant, and establishing yourself as a thought leader.

Brands and marketers should capitalize on Twitter when attending or hosting live events to be a part of the moment. 

You should be monitoring relevant industry news breaks and be ready to react.

While Twitter struggles to monetize its place in society and our public commentary is undeniable. And with that, I leave you with a tweet from Liz that I think summarizes my point:

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

News
Twitter Marketing
Published on July 12, 2019

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 2 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read