I’m not huge on Twitter personally, but I swear I can look over at almost any point in the day and catch my fiancé scrolling through his feed. Years ago, shortly after we started dating, I remember looking over and couldn’t believe he was scrolling through Twitter again for what felt like the twentieth time that day.
“What do you possibly have to tweet about so frequently during your day?” I asked.
“Nothing,” he said. “I just like to use it to scan for news or big stories.”
He’s a huge sports buff, so I could see the draw of following some of the teams and big-name athletes or sports announcers. Quick sentence tweets make it incredibly easy to consume content.
Twitter hasn’t always had the best run in the highly competitive social media marketplace — for instance, the platform continued to lose monthly users up through 2018, so they decided to not even reporting on that metric.
That said, I do give the company kudos for trying to listen to those using the platform and improve their experience.
You probably have notifications on for your must-follows. Now you can get notifications when there’s a new reply to a Tweet you’re interested in! We’re testing this on iOS and Android now. pic.twitter.com/MabdFoItxc
If you or a thought leader at your company tweets something and people begin subscribing to the replies, you will have the opportunity to reach them in a push notification anytime you reply to the tweet’s thread.
Or, if you subscribe to replies on a thread about your industry or product type, then you can be alerted to conversations your potential prospects are having.
Many of Twitter’s experiments are done to improve user engagement, and conversations has been a big area of opportunity for the company to help retain (and even gain) monthly users. The more people enjoy using the platform, the more likely that they will continue to use it.
Keep an eye out for additional features to come, and subscribe to The Latest to receive a compilation of everything marketing and business leaders need to know in less than five minutes — directly in your inbox.
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