Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Twitter Users Can Now Subscribe to Tweet Replies on Mobile App

By Justine Timoteo Thomas

Twitter Users Can Now Subscribe to Tweet Replies on Mobile App

I’m not huge on Twitter personally, but I swear I can look over at almost any point in the day and catch my fiancé scrolling through his feed. Years ago, shortly after we started dating, I remember looking over and couldn’t believe he was scrolling through Twitter again for what felt like the twentieth time that day.

“What do you possibly have to tweet about so frequently during your day?” I asked. 

“Nothing,” he said. “I just like to use it to scan for news or big stories.” 

He’s a huge sports buff, so I could see the draw of following some of the teams and big-name athletes or sports announcers. Quick sentence tweets make it incredibly easy to consume content.

Twitter hasn’t always had the best run in the highly competitive social media marketplace — for instance, the platform continued to lose monthly users up through 2018, so they decided to not even reporting on that metric. 

That said, I do give the company kudos for trying to listen to those using the platform and improve their experience. 

For instance, Twitter announced a new beta feature just last week that allows users to subscribe to tweet replies.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

What the subscribe feature will do

As TechCrunch notes, this feature “will allow users to subscribe to replies to a particularly interesting tweet they want to follow, too, in order to see how the conversation progresses.”

Users can select the bell icon in the top-right corner of the screen and select one of the following three options:

  1. Subscribe to top replies
  2. Subscribe to all replies
  3. Turn off reply notifications

twitter-reply-subscribe

The top replies will be from the tweet’s author, anyone the author mentions in the original tweet, or people you follow.

Twitter has had a slew of recent experiments that all point towards the same end goal: to personalize users' Twitter conversations.

Though these tests are live, not all users will have the feature at this time.

What it means for marketers

The short answer: You can now better engage your users! Though Twitter may not be your biggest traffic source on social media, that doesn’t mean you should count the platform out. Twitter is still an amazing tool to connect and engage with your audience.

If you or a thought leader at your company tweets something and people begin subscribing to the replies, you will have the opportunity to reach them in a push notification anytime you reply to the tweet’s thread.

Or, if you subscribe to replies on a thread about your industry or product type, then you can be alerted to conversations your potential prospects are having.

Other features to know

Don’t think that this feature will be the last update for a while. Twitter has been consistently rolling out new features, particularly over the past year. Additional features that you should be aware of include:

Many of Twitter’s experiments are done to improve user engagement, and conversations has been a big area of opportunity for the company to help retain (and even gain) monthly users. The more people enjoy using the platform, the more likely that they will continue to use it.

Keep an eye out for additional features to come, and subscribe to The Latest to receive a compilation of everything marketing and business leaders need to know in less than five minutes — directly in your inbox.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Social Media Marketing
Twitter Marketing
Published on August 13, 2019

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read