IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
Karisa Hamdi

By Karisa Hamdi

Nov 12, 2020

Topics:

News Marketing Strategy Executives and Leaders
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
News  |   Marketing Strategy  |   Executives and Leaders

Walmart picks humans over robots, should we all be saying no to robots and AI?

Karisa Hamdi

By Karisa Hamdi

Nov 12, 2020

Walmart picks humans over robots, should we all be saying no to robots and AI?

On November 2, Walmart announced they’ll be ending their contract with Bossa Nova. The company that had been using Bossa Nova robots to scan shelves for restocking in 500 of their retail stores. Now, Walmart has decided that humans could do the job just as well as the robots.

It’s not 100% clear why Walmart is ending its contract now, though it’s believed that the pandemic may be a major reason. United States Chief Executive John Furere has also said he worries about what customers would think seeing robots around the company’s stores.

🔎 Related: Don't fear the SEO robots with Franco Valentino

While they are pulling the robots from the stores a Walmart spokeswoman did say “we learned a lot about how technology can assist associates, make jobs easier, and provide a better customer experience.” Confirming that the endeavor with Bossa Nova was not a total loss and stating that:

“We will continue testing new technologies and investing in our own processes and apps to best understand and track our inventory and help move products to our shelves as quickly as we can.”

For years, it’s been said that robots will be taking over jobs. It was claimed that they’d cost less, be easier to deal with, and could do the job much faster than humans. With Walmart ending its contract, it shows that these claims may not be as dramatic as we once thought.

How we think about the use of robots and AI with our companies (and our marketing)

While robots taking over may not be as big of a concern as we once thought it still is important, especially in the marketing space, to make sure that we’re prepared for technology to play a factor in our lives.

While it’s not technically a robot doing your job, AI is actually a great resource for those in marketing to make informed decisions. For example, you can use AI to create more personalized email content by having it seamlessly pull data on content the user has read and what pages they’ve visited on your site.

In another case, content creators have found ways to leverage AI, not to do their work entirely, but rather to help supplement their work with lower-level research tasks, so they're not starting with an entirely blank page with their writing.

So, again, the robots aren't taking over in that case, but rather freeing up time so content marketing professionals and writers can get into the higher-value content creation tasks faster.

🔎 Related: Debunking the myth and stigma of AI and machines taking over

Another example of technology working in marketing's favor is using AR to shop online. Companies like Amazon and Magnolia allow users to visualize products in their own homes before purchasing.

With Walmart moving back to humans over robots it’s clear that the jump in technology won’t be as dramatic as initially believed, but don’t be afraid to utilize technology that can help make a better experience for both you and your customers.

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.