Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... They Ask, You Answer Hiring a Marketing Team
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

No More Parent Trap: What To Do When It Comes to Parental Leave

By Brie Rangel

Brie Rangel also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

No More Parent Trap: What To Do When It Comes to Parental Leave Blog Feature

When I first started at IMPACT, I was one of the oldest employees at the ripe old age of 29.

We were a group of hungry, smart, young professionals on our way to building something great.

Then we hired Angela Myrtetus -- who is now our Director of Strategy -- and she was the first employee to have kids. Whoa.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Fast forward to today, three years later, we’ve tripled our team size and, consequently, significantly raised our median age.

Our hungry, smart, young professionals have not only matured, some have also married and are ready to start families of their own.

We have a flexible work environment, so it was never a question if, as an organization, we would support our employees who are (or want to be) parents, but, for the first time, we’re starting to have to figure out the whole parental leave thing -- and it's certainly a challenge.

As a leader, this is keeping me up at night.

Let me unpack that and why every leader should be thinking about parental leave right now.

Why Is Parental Leave Such a Big Deal Right Now?

When I interviewed at IMPACT, one of my first questions was about the maternity leave policy.

I was coming from a professional employment organization, known for its world-class benefits, and knew going to work for a small inbound marketing agency would mean leaving behind my great insurance rate and a three-month, 60% salary paid maternity leave.

I was pleasantly surprised when IMPACT told me they were going to offer not only maternity leave but paternity leave for two months at 100% pay.

This benefit is part of what made it worthwhile for me to relocate from Texas to Connecticut instead of accepting a remote position with another agency. It’s that big of a deal, folks.

During a time in your life that can be so amazing, yet so stressful, to only get 60% pay seemed kind of crappy.

Even at 60% pay, I worried about the “what ifs” on making bills, considering I was the breadwinner in my family.

What’s worse is more than half of women in the United States get absolutely nothing.

And we wonder why there’s a glass ceiling…

Taking a step back, we know that only 15% of employees worldwide say they are engaged at work.

However, my boss and IMPACT COO, Chris Duprey, spoke about this and the movement of inbound leadership to remedy it at IMPACT Live last month.

Inbound leadership is operating from a “how can I help” perspective, obsessed with the success of our people and teams --  leading to a positive and lasting impact on the organization.

With that definition in mind, how is your organization supporting your team’s success if you’re not offering them time to be with their newborn with a decent living wage?

The fact of the matter is, if you want to be an inbound organization, you need to offer parental benefits to your team.

Otherwise, you’ll miss out on building a team of diverse in-age, highly engaged, skilled people.

Okay, So You Have Parental Leave Benefits. Now What?

This is where we’re at right now -- asking, "Now what?"

We’ve had one person go on parental leave earlier this year, and although everyone involved did their best to get everything covered, we missed a lot of steps.

Now we have two people in my department (our services organization who work directly with our clients) with parental leave in the very near future  -- although, not at the same time, at least!

I’m not going to lie -- this was not a planned article for me to write today.

I started writing this about an hour from publish time because I have spent a good portion of my morning researching how other companies cover when their employees go on leave.

This was the last thing on my mind the last few nights as I fell asleep, and the first thing on my mind starting my day.

I want our team to feel 100% supported, both the people taking leave and the ones working in their absence.

I had a couple of open hours this morning to research vs. re-inventing the wheel, so I took advantage of it.

But the more I researched, the less helpful information I found.

In fact, what I did find just made me angry.

In the last two decades, the rate at which women take leave, whether paid or unpaid, is the same. Men have tripled, but it was a marginal percentage to begin with.

That means we, as employers, have not solved the problem at-large. Throwing money at the person taking leave isn’t enough.

The bigger consequence that any leader should realize is that we’re not in a down economy anymore.

It’s a job seeker’s market, yet we are offering the same old, poor quality parental leave benefits and not solving for the rest of the team.

In addition to even offering parental leave benefits, leaders need to figure out how to balance maintaining and growing our companies while providing benefits employees expect.

Simply spreading out the responsibilities to other team members doesn’t always work.

You risk burning out your team, and I’m sure you certainly don’t want your internal stakeholders -- or clients if you’re an agency leader -- to feel any of the friction of that balancing act.

Plus, what if you have more than one person on a team go on parental leave at the same time?

That’s a very real possibility -- and vulnerability -- to solve for.

This Is a Worthy Problem to Solve

Although the United States is well behind in parental benefits, this isn’t an unsolvable problem. How has every other industrialized country figured this out?

I don’t have the answer, but if you’re a leader finding yourself in the same position as me, this is a problem worth solving, especially when you consider the job market today.

And if you aren’t thinking about this, you should be.

We’re going to have to figure this out ourselves as an inbound community, and need all the help we can get.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Women in Marketing
Hiring a Marketing Team
Diversity & Inclusion
Published on September 6, 2018

Recent Articles

21 women on what it's like to work in marketing (original research)
March 2, 2021 • 9 min read
Women leaders: Here's how you can go on maternity leave and return, smoothly
November 20, 2020 • 13 min read
Gender equality in the workplace starts with company culture [Infographic]
June 21, 2020 • 3 min read
18 Tweets About Women’s Equality You Need to Read Today
August 26, 2019 • 4 min read
Practicing Mindfulness Amid Chaos [MarketHer]
August 14, 2019 • 2 min read
Mindfulness for Non-Meditators [MarketHer Ep. 63]
July 31, 2019 • 3 min read
I Sat in Silence for the First Time & Here Is What Happened [MarketHer]
July 24, 2019 • 4 min read
How Detoxing Your Life Can Improve its Quality [MarketHer]
July 17, 2019 • 4 min read
How Silence Can Change Your Life [MarketHer Ep. 61]
July 10, 2019 • 2 min read
Commitment To New Routines Takes Practice [MarketHer Ep. 60]
July 3, 2019 • 2 min read
How a Teacher-Turned-Business Owner Found Her Calling Through Mindful Meditation [MarketHer Ep. 59]
June 26, 2019 • 3 min read
Burnout: Why Ignoring it Was a Mistake & What I Did (Too Late) [MarketHer Ep. 58]
June 19, 2019 • 5 min read
Mindful Meditation is Not Easy. Tips from Chris Duprey on How He Got Started! [MarketHer Ep. 57]
June 12, 2019 • 2 min read
Mindfulness: Why it's Our New Theme in Life and at Work This Summer [MarketHer Ep. 56]
June 5, 2019 • 3 min read
How to Land Your Dream Job Despite The Challenges Life Throws at You! [MarketHer Ep. 55]
May 29, 2019 • 2 min read
Tips for Women to Succeed in a Male-Dominated Industry with Kim Walker [MarketHer Ep. 54]
May 22, 2019 • 2 min read
How Opportunities Can Arise in Big and Small Ways [MarketHer Ep. 53]
May 15, 2019 • 1 min read
When to Seize the Opportunity & Start a Business ft. Anna Russell from Tomboy Design [MarketHer Ep. 52]
May 8, 2019 • 2 min read
The "Not-so-fine" Art of Juggling it All [MarketHer]
May 1, 2019 • 4 min read
How to Control Your Future & Career as a Military Spouse [MarketHer Ep. 51]
April 24, 2019 • 5 min read
MarketHer & Liz Murphy - Find out What Juicy Content Advice Liz Has for You Today! [MarketHer Ep. 50]
April 17, 2019 • 1 min read
MarketHer is BACK and talking about Opportunities! [MarketHer Ep. 49]
April 10, 2019 • 3 min read
[New Research] 3 Eye-Opening Findings From Owl Labs Equal Pay Day Report
April 2, 2019 • 3 min read
How Creating a Mom-Friendly Company Culture Benefits Your Organization (& Future Generations)
March 8, 2019 • 8 min read
Being Nice at Work (& as a Leader) Doesn't Hold You Back
October 15, 2018 • 10 min read