Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

YouTube Introduces Video Reach Campaigns to Simplify Brand Awareness

By Nick Bennett

YouTube Introduces Video Reach Campaigns to Simplify Brand Awareness

If you didn’t already know, you should be incorporating video into your digital sales & marketing strategy.

(If you’re just getting started in video, we suggest following these 6 simple steps.)

If you’re in full video production mode, this YouTube Ads update is for you.

YouTube has admitted that, regardless of your marketing goals, its system for managing different types of ad campaigns and placement was time-consuming and complex even for advanced advertisers.

With that said, your marketing goals evolve, and so should the tools you use to reach them.

A new way to use video more efficiently

Up until now, Google Ads and YouTube required you to create and manage separate campaigns for 6-second bumper ads, skippable in-stream ads, non-skippable in-stream ads, TrueView ads, and masthead ads.

This has become more of an issue because people these days are on 👏 the 👏 move 👏 and the volume of touchpoints between businesses and customers has, and will continue to, increase.

This update gives advertisers the ability to upload and manage multiple videos in a single campaign, whether you are looking to build brand awareness, grow consideration, or drive action.

This update makes it easier for you to do this with YouTube.

In addition, through the use of Google “magic” (read: machine learning), YouTube ads will automatically deliver the most cost-efficient combination of ad placements to help you scale and hit your goals.

According to Google, even giants like Ford have optimized their ad spend by way of this simplification.

“Early adopters like Ford are already seeing strong results using Video reach campaigns. In alpha tests, the automaker lowered their campaign cost over 20 percent compared to their previous YouTube benchmarks.”

Why this matters

YouTube is working hard to solidify its place in your sales & marketing strategy and advertising budget.

Because of how complex the customer journey has become and the dominant role video plays in it, YouTube has and will continue to focus efforts on simplifying how marketers reach customers through video advertisements.

IMPACT’s resident Google Ads Lead and Paid Ads Specialist Jason Linde had this to say:

"I often see clients shying away from advertising on YouTube based solely on the daunting task of having to manage multiple video campaign variants, BUT now with video reach campaigns and the simplification of this process these clients will be able to jump back in without having to bear that heavy management load again — Kudos to Google on this one."

Increasing accessibility to advanced tools, advertising tactics, and reducing the financial investment that it takes to reach your audience looks like the long term play here from YouTube.

Ultimately if YouTube can make it easier for marketers to add YouTube to their list of ad platforms, it’s a win for the platform and, if you can expand your audience, it’s a win for you, too.

Is this update enough for you to start advertising through YouTube? Let us know in Elite!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

News
YouTube Marketing
Published on September 26, 2019

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
You can boost LinkedIn posts and promote events, marketers
May 28, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Deeper content engagement is up on desktop (new pandemic data)
May 7, 2021 • 4 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
What is the new HubSpot Operations Hub?
April 23, 2021 • 2 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read