Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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14 Ways to Stay in Line with Google's Search Algorithm

14 Ways to Stay in Line with Google's Search Algorithm Blog Feature

March 19th, 2013 min read

 

14 Ways to Stay in Line with Google's Search AlgorithmThe following is an excerpt from IMPACT's ebook, "How an Inbound Marketing Agency Does SEO." For more expert tips on what you can do to ensure high search rankings, be sure to target="_blank">check out the full ebook.


When it comes to search engine optimization, Google essentially has a stronghold on the market, making it essential for marketers and business owners all over the world to keep up to date with their search algorithms in order to stay relevant.


But how exactly does one do this?


It's all about keywords, right?


Well, not exactly. Google has made it clear over the last year or so that consistent, quality content reigns supreme. So, if you're not offering your visitors a resourceful experience, don't expect to rank high anytime soon.


Obviously this means more work on your end to ensure you're creating the requisite content in order to provide a valuable experience. Lucky for you, we've detailed 14 ways you can effectively stay in line with Google's search algorithm and ensure you're heading in the right direction when it comes to your search rankings.


Staying in Line With Google's Search Algorithm



    1. Offer Consistent, Quality Content – There’s simply no better way for creating shareable content than by consistently blogging it. It’s one of the most effective ways for generating inbound links.

    1. Have an RSS Feed for your Blog – Make it as easy as possible for readers to share your content.

    1. Build Quality Links – Ever hear the phrase, “you scratch my back, and I’ll scratch yours?” Well, this refers to inbound links on blogs too. Link to other blogs, and you'll expand your network, establish relationships, and receive valuable inbound links from other respected sources.

    1. Guest Blog – Featuring your content on other industry related blogs is a great way of organically creating inbound links, establishing yourself as a more credible, resourceful site.

    1. Start Newsjacking – If you become a news source to your readers, you can bet they’ll be sharing your content through their social media or blogs. Not only that, over time you'll notice a spike in traffic and readership.

    1. Create Free Offers – If your free webinars, Ebooks, or whitepapers are helpful and resourceful, your readers will share it in an effort to help others. Google also values premium content as it provides users with a more helpful, engaging experience and reduces bounce rates.

    1. Create Visual Content – There’s nothing more shareable than graphics, videos, memes, or any other visual graphic used to illustrate your point. Get creative! This creates value and variety in your content, both of which are valued greatly by search engines.

    1. Create Memes – These are the new craze! Similar to above, people love a great joke, and a meme is just that. A picture that contains a brief one-liner that uses the picture to illustrate the joke. Brilliant! Relate it to your product or service, and you've found a fun, creative way of promoting your brand and expanding your reach.

    1. Interviews – If the opportunity arises where you’re asked to be interviewed for another blog or website, do it! This is a great way to generate more inbound links! On the flip side, featuring interviews with other industry experts on your own blog is great for driving traffic and establishing your own credibility. Again...anything that adds value for the visitor is beneficial for SEO purposes.

    1. “Tweet this” – In blogs that contain lists or stats of any kind, include a “tweet this” button, where a reader can click to automatically tweet on their account. Instant shareability!

    1. Install Social Sharing Buttons – Having social sharing buttons on all of your blog articles is a great way for readers to easily share it, effectively creating an inbound link. When it comes to SEO, these are the "holy grail." Anything you can do to generate more inbound links from your website will prove beneficial.

    1. Offer Free Trials or Consultations – Again, you're providing value for the visitors.

    1. Create Resourceful Lists – If you go through the trouble of creating a resource list, it acts as link bait. Other bloggers will link to it rather than have to write the whole list themselves.

    1. Create Infographics – Visual graphics have the greatest opportunity for going viral, thereby creating a slew of inbound links pointing back to your website.


Continue reading the full ebook...

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