Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website
Close

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website
Search Engine Optimization

A 2-Minute Recap of 2014’s Most Important SEO Updates

Carly Stec

By Carly Stec

Jan 9, 2015

A 2-Minute Recap of 2014’s Most Important SEO Updates

Recap of 2014’s Most Important SEO UpdatesThere are a lot of things in life that are easier said than done. 

Saying no to that last cookie, solving a Rubik's cube, trying to explain Google to your grandmother...just to name a few. 

However, as marketers, perhaps one of the biggest challenges we're tasked with is keeping pace with the latest SEO best practices. 

I mean, one day Google Authorship is all the rage, and the next day it's like it never existed (we'll get into the details of this later.)

The point is, it's easy to fall behind on algorithm updates and emerging trends, which is why we decided to gather up all of 2014's "need to know" SEO considerations to help prepare you for the year ahead. 

Google launched a "Page Layout Algorithm" refresh

Serving as the third update to the Page Layout Algorithm, this refresh was aimed to improve the user experience by limiting the number of ads present "above-the-fold."

Having received feedback from users who were unhappy with the overwhelming number of ads appearing as soon as they landed on a page, Google's goal was to ensure more content focused pages. 

So before you go cramming all of the ads at the top of your page, think twice. 

Although we've been told time and time again that people don't scroll, according to Chartbeat, 66% of attention on a normal media page is actually spent below the fold. 

Panda got an update (4.0 & 4.1) 

If you're not familiar, Google's Panda Update was first introduced back in February 2011. Since then it has seen several updates aimed at blocking sites with poor quality content from ranking high in search results. 

Panda 4.0 served as the Google's 26th update to the search filter, and was reported to be gentler on certain sites. (Source: Search Engine Land

In September, Panda 4.1 was released and said to be more precise than previous updates, making it easier for high-quality small and medium-sized businesses to rank higher. 

HTTPS is now a search ranking factor

Back in August, Google announced that HTTPS would serve as a site ranking signal.

What's HTTPS?

HTTPS stands for Hyper Transfer Protocol Secure, which essentially translates to securing communication and the exchange of information over a computer network.

Unlike a regular Hypertext Transfer Protocol (HTTP), an HTTPS layers both HTTP on top of the SSL protocol for added security benefits.

Before you panic, don't.

While HTTPS is highly important for transactional sites that call for personal data and login information, Google insists that if it would be a challenge for you to make the switch, don't burden yourself. (Source: Google)

They goes on to explain that, "for a purely informational website that doesn't handle any consumer data, at this point there's probably not enough SEO value to make it worthwhile." 

Google Authorship is dead

Another August announcement from Google confirmed the removal of Google Authorship. 

While the transition began with the drop of authorship photos at the end of June, Google finally decided to completely get rid of the concept all together after reviewing its influence.

Having realized that the information provided by Google Authorship was not as useful to users as they had anticipated, Google worried that in some cases the inclusions may have been distracting. 

Now what? 

Considering Google was seeing very little difference in click behavior when comparing search results containing authorship elements with those that did not, there should be little to worry about in terms of the effect it your SEO. 

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.

Related Articles

Content Marketing and AI-Powered Generative Search

September 20, 2023
Vin Gaeta Vin Gaeta

9 SEO Best Practices for Stronger Organic Traffic in 2023

November 18, 2022
Kimberly Marshall Kimberly Marshall

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Kevin Church Kevin Church

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy

April 28, 2022
Ramona Sukhraj Ramona Sukhraj

10 Reasons Why Your Website Is Not Ranking In Google

February 10, 2022
Jolie Higazi Jolie Higazi

Google Shares New Tools to Audit Website User Experience

August 12, 2021
Paul D. Grant Paul D. Grant

Google: Website Content Quality More Important Than Quantity

August 10, 2021
Paul D. Grant Paul D. Grant

How Long Tail Keyword Research Can Drive Business

August 9, 2021
Kevin Church Kevin Church

How to Optimize Videos On Your Business Website for Search

July 23, 2021
Liz Murphy Liz Murphy

Google: 'Here's how to prepare for the future private web'

July 16, 2021
Liz Murphy Liz Murphy

Too many internal links in content can confuse Google about site structure

July 9, 2021
Liz Murphy Liz Murphy

Google July 2021 core update rolling out over next 2 weeks

July 2, 2021
Liz Murphy Liz Murphy

Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?

June 28, 2021
John Becker John Becker

Finally, Google page experience core update is rolling out

June 18, 2021
Liz Murphy Liz Murphy

What is a Featured Snippet? [Definition + Examples]

June 10, 2021
Kevin Church Kevin Church

Google June 2021 core update live, July core update coming

June 4, 2021
Liz Murphy Liz Murphy

Google's June page experience core update will be mobile first, then desktop

May 21, 2021
Liz Murphy Liz Murphy

Google confirms demise of Q&A search feature, Question Hub lives on

April 26, 2021
Liz Murphy Liz Murphy

Big Google algorithm update moved to June with new performance report

April 21, 2021
Liz Murphy Liz Murphy

No, changing page publish dates won't increase Google search rankings

April 10, 2021
Liz Murphy Liz Murphy

Google: 'zero-click search' claims and data 'misleading'

April 5, 2021
Liz Murphy Liz Murphy

3 quick SEO fixes that will increase your website rankings right away

March 30, 2021
Hannah Woods Hannah Woods

10 Google Analytics metrics you absolutely must track (updated)

March 29, 2021
Magdalena Day Magdalena Day

Meet the new Google My Business review management view

March 20, 2021
Liz Murphy Liz Murphy

Google Ads help: Top 10 reasons your Google Ads campaigns are failing

March 10, 2021
Jason Linde Jason Linde