IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Carly Stec

By Carly Stec

Dec 24, 2014

Topics:

Search Engine Optimization Infographics
Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Search Engine Optimization  |   Infographics

3 Important SEO Questions Explained Through Infographics

Carly Stec

By Carly Stec

Dec 24, 2014

3 Important SEO Questions Explained Through Infographics

SEO_questionsOnline marketing success relies heavily on your business' ability to get found. 

With Google processing over 40,000 search queries every second, you want to be sure that when your prospects go searching for resources, yours turn up. 

But how does it all work? What practices are still relevant? What will the future look like?

Aware that there are more questions than there are answers, we scoured the web to turn up the following infographics dedicated to simplifying SEO.

While each one is packed with valuable insights, we've detailed a few key takeaways under each to help you walk away with the most actionable tips. 

What's the difference between the old SEO and the new SEO?

seo-then-vs-now

(Source: QuickSprout)

With SEO changes occur so rapidly that it's often time hard to separate what you should be doing and what you should be dropping. With that said, last year's SEO strategy simply isn't going to cut it. 

While your boss may be apprehensive about your "newfangled" strategies, it's important that you have the insight to back up your efforts. After all, if you keep up that spammy link building, you're putting yourself at risk of dropping out of search engine results pages entirely. 

Sounds counterproductive? That's because it is. 

When it comes time to loop in your boss, make sure your focused on dissecting your analytics, researching keywords that align with your ideal audience's needs, and creating content that provides value. 

How does Google crawl and index web pages?

 

How-Google-crawls-and-indexes-webpages

(Source: QuickSprout)

First things first, let's answer the two outstanding questions at hand:

What is Google's index?

According to the infographic, Google's index is a list of website pages that Google has both crawled and cached. 

How does Google crawl your site?

Google employs "spiders" that are responsible for traveling from page to page to evaluate the content and index pages so that they will turn up in search results. 

Now that you know how it works, it's important that you identify any and all mistakes you're making on your website that could potentially prevent Google from carrying out this process. Check it out:

  • Incorrect robots.txt file
  • Badly configured "htaccess" file
  • Poorly written title, meta tags, & author tags
  • Incorrectly configured URL parameters
  • Low pagerank
  • Connectivity or DNS issues
  • Domain with a bad history

What does the future of SEO look like?

Top-8-SEO-Trends-to-Watch-Out-this-2015

(Source: CJG Digitial Marketing)

As we mentioned before, SEO is ever changing, making it equally as important to know not only what to do now, but also what to anticipate for the future. 

Staying a head of the curve and keeping tabs of emerging trends will make it easier to pivot your SEO strategy accordingly and minimize the hassle. 

To help make this even more digestible, we sorted through the infographic and pulled the top 8 most important takeaways below:

  • 1) Create high-quality content that is relevant, engaging, and targeted to your ideal audience's needs.
  • 2) Social signals was noted as second only to content as a top ranking factor for search. 
  • 3) In 2015, website security will become an important search ranking factor.
  • 4) By next year, there will be as much as 50 billion local searches using mobile devices.
  • 5) In 2015, conversational search will become increasingly important as asking questions aloud through browsers becomes more popular. 
  • 6) Businesses should be focused on earning brand mentions to increase credible link building. 
  • 7) Rich text that includes visuals will be given priority in SERPs over web pages that contain just text.
  • 8) In 2015, the focus will no longer be on mere keywords, but rather more important elements that impact ROI.

Want more answers to your most common SEO questions?

Check out the free guide below. Simply fill out the form and it's all yours.

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.