Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

3 Important SEO Questions Explained Through Infographics

By Carly Stec

3 Important SEO Questions Explained Through Infographics

SEO_questionsOnline marketing success relies heavily on your business' ability to get found. 

With Google processing over 40,000 search queries every second, you want to be sure that when your prospects go searching for resources, yours turn up. 

But how does it all work? What practices are still relevant? What will the future look like?

Aware that there are more questions than there are answers, we scoured the web to turn up the following infographics dedicated to simplifying SEO.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

While each one is packed with valuable insights, we've detailed a few key takeaways under each to help you walk away with the most actionable tips. 

What's the difference between the old SEO and the new SEO?

seo-then-vs-now

(Source: QuickSprout)

With SEO changes occur so rapidly that it's often time hard to separate what you should be doing and what you should be dropping. With that said, last year's SEO strategy simply isn't going to cut it. 

While your boss may be apprehensive about your "newfangled" strategies, it's important that you have the insight to back up your efforts. After all, if you keep up that spammy link building, you're putting yourself at risk of dropping out of search engine results pages entirely. 

Sounds counterproductive? That's because it is. 

When it comes time to loop in your boss, make sure your focused on dissecting your analytics, researching keywords that align with your ideal audience's needs, and creating content that provides value. 

How does Google crawl and index web pages?

 

How-Google-crawls-and-indexes-webpages

(Source: QuickSprout)

First things first, let's answer the two outstanding questions at hand:

What is Google's index?

According to the infographic, Google's index is a list of website pages that Google has both crawled and cached. 

How does Google crawl your site?

Google employs "spiders" that are responsible for traveling from page to page to evaluate the content and index pages so that they will turn up in search results. 

Now that you know how it works, it's important that you identify any and all mistakes you're making on your website that could potentially prevent Google from carrying out this process. Check it out:

  • Incorrect robots.txt file
  • Badly configured "htaccess" file
  • Poorly written title, meta tags, & author tags
  • Incorrectly configured URL parameters
  • Low pagerank
  • Connectivity or DNS issues
  • Domain with a bad history

What does the future of SEO look like?

Top-8-SEO-Trends-to-Watch-Out-this-2015

(Source: CJG Digitial Marketing)

As we mentioned before, SEO is ever changing, making it equally as important to know not only what to do now, but also what to anticipate for the future. 

Staying a head of the curve and keeping tabs of emerging trends will make it easier to pivot your SEO strategy accordingly and minimize the hassle. 

To help make this even more digestible, we sorted through the infographic and pulled the top 8 most important takeaways below:

  • 1) Create high-quality content that is relevant, engaging, and targeted to your ideal audience's needs.
  • 2) Social signals was noted as second only to content as a top ranking factor for search. 
  • 3) In 2015, website security will become an important search ranking factor.
  • 4) By next year, there will be as much as 50 billion local searches using mobile devices.
  • 5) In 2015, conversational search will become increasingly important as asking questions aloud through browsers becomes more popular. 
  • 6) Businesses should be focused on earning brand mentions to increase credible link building. 
  • 7) Rich text that includes visuals will be given priority in SERPs over web pages that contain just text.
  • 8) In 2015, the focus will no longer be on mere keywords, but rather more important elements that impact ROI.

Want more answers to your most common SEO questions?

Check out the free guide below. Simply fill out the form and it's all yours.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Search Engine Optimization
Infographics
Published on December 24, 2014

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read