Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

4 Reasons Why My First 90 Days at IMPACT Were Unlike Any Other Agency

4 Reasons Why My First 90 Days at IMPACT Were Unlike Any Other Agency Blog Feature

May 30th, 2017 min read

In my 5+ years in the industry, I've worked with and developed relationships with several inbound and HubSpot partner agencies. Whether it's their method of selling, team structure, or the way they deliver client services, I've come to learn each one does things a little differently.

I've almost reached the three-month mark at IMPACT and looking back, I can honestly say this agency's differentiators (both for employees and clients) absolutely blows what I've seen out of the water. 

Here are the four top differentiators that have made my first 90 days at IMPACT unlike any other agency I’ve been with. 

1. A Truly Dedicated Team

One of the things I love the most about IMPACT is the team structure.

Everyone in client service works in agile marketing scrum teams we call “pods.” They’re composed of strategists, inbound marketing consultants, project managers, and a dedicated designer and developer.

I absolutely love working in this structure because of the focus it allows and the fact that clients receive consistent creative direction.

With the same designer and developer working so closely together, the process of bringing anything from a website page to an interactive assessment tool is so seamless. I couldn't imagine going back to an environment where client projects bounced around a cumulative design and development team like a beach ball. 

Not to mention the really fun pod names! (Shoutout to Puppy Pawed, Pod Racer and Notorious POD)!

2. A New Level of Efficiency

While working in an agile environment originated in software development, the framework truly makes sense for an inbound marketing team trying to be more efficient and effective with working on client projects and retainers. 

From team productivity to personal time management, agile and scrum truly allows teams to deliver on time and on a budget for clients.

There are more and more inbound agencies practicing scrum these days, but there are few that do it as well as I’ve seen here. I'm fortunate IMPACT has adopted this framework because I've never felt more focused or organized in my entire career.

Though seemingly an internal process that wouldn’t affect clients, the benefits trickle down quickly. Gone are the days of tossing out an idea for a campaign or project (or forgetting it all together). With a continually evolving backlog tied right into the scrum software, Jira, that we use daily, we're constantly able to look two steps ahead for clients at all times.

Plus, with the increased efficiency and improved communication that comes with the scrum routine, we’re able to complete more work in less time.  

3. Transparency

If I were a client, I'd sure want to know exactly where my money was being spent.

Sure, agencies can justify ROI (especially in inbound with technology like HubSpot) but that doesn't mean people are aware of exactly what they're getting out of their money. 

IMPACT's service catalog lays out exactly how many "points" of effort something would take to execute. They know how long something takes and how much of their money is going towards each action.

Not only does it provide transparency to our clients, it also provides a lot of internal transparency as well. Using software platforms like Jira and having internal daily standup meetings allow us to manage our workloads and face obstacles together, rather than on our own.

4. Devotion to Client Happiness

I love making clients happy. That's why I was destined to be in client services like I have been for many, many years.

Like any great agency, IMPACT shares the same love for clients that I do; so much so, it put's a strong focus on retrieving net promoter scores (NPS). 

Every couple of weeks, our pod asks our clients to provide us with their honest feedback on how we're doing and their level of happiness on a scale of 1-10.

If their response isn’t a 10, we want to know what we can do to achieve one next time. We strive for nothing less than complete and total client happiness, and this process really allows for us to ensure we're delivering nothing but the best for everyone we work with. 

Key Takeaway

If you're evaluating marketing agencies to partner with (or simply to join), be sure to look for differentiators that can really deliver value and results, outside of just retainer fees and RFP responses. There's a lot of value hidden in some of these things that can really set the stage for a long-term relationship and continued success.

I’m a strong believer that happy employees are a sign of a company worth working with and in my first 90 days at IMPACT, it’s been clear that the differentiators mentioned above make for both happy talent and happy clients.

Want to work together? Talk to us about your digital marketing goals or website redesign. We’d be happy to help!

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out