Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

4 Reasons Why My First 90 Days at IMPACT Were Unlike Any Other Agency

4 Reasons Why My First 90 Days at IMPACT Were Unlike Any Other Agency Blog Feature

May 30th, 2017 min read

In my 5+ years in the industry, I've worked with and developed relationships with several inbound and HubSpot partner agencies. Whether it's their method of selling, team structure, or the way they deliver client services, I've come to learn each one does things a little differently.

I've almost reached the three-month mark at IMPACT and looking back, I can honestly say this agency's differentiators (both for employees and clients) absolutely blows what I've seen out of the water. 

Here are the four top differentiators that have made my first 90 days at IMPACT unlike any other agency I’ve been with. 

1. A Truly Dedicated Team

One of the things I love the most about IMPACT is the team structure.

Everyone in client service works in agile marketing scrum teams we call “pods.” They’re composed of strategists, inbound marketing consultants, project managers, and a dedicated designer and developer.

I absolutely love working in this structure because of the focus it allows and the fact that clients receive consistent creative direction.

With the same designer and developer working so closely together, the process of bringing anything from a website page to an interactive assessment tool is so seamless. I couldn't imagine going back to an environment where client projects bounced around a cumulative design and development team like a beach ball. 

Not to mention the really fun pod names! (Shoutout to Puppy Pawed, Pod Racer and Notorious POD)!

2. A New Level of Efficiency

While working in an agile environment originated in software development, the framework truly makes sense for an inbound marketing team trying to be more efficient and effective with working on client projects and retainers. 

From team productivity to personal time management, agile and scrum truly allows teams to deliver on time and on a budget for clients.

There are more and more inbound agencies practicing scrum these days, but there are few that do it as well as I’ve seen here. I'm fortunate IMPACT has adopted this framework because I've never felt more focused or organized in my entire career.

Though seemingly an internal process that wouldn’t affect clients, the benefits trickle down quickly. Gone are the days of tossing out an idea for a campaign or project (or forgetting it all together). With a continually evolving backlog tied right into the scrum software, Jira, that we use daily, we're constantly able to look two steps ahead for clients at all times.

Plus, with the increased efficiency and improved communication that comes with the scrum routine, we’re able to complete more work in less time.  

3. Transparency

If I were a client, I'd sure want to know exactly where my money was being spent.

Sure, agencies can justify ROI (especially in inbound with technology like HubSpot) but that doesn't mean people are aware of exactly what they're getting out of their money. 

IMPACT's service catalog lays out exactly how many "points" of effort something would take to execute. They know how long something takes and how much of their money is going towards each action.

Not only does it provide transparency to our clients, it also provides a lot of internal transparency as well. Using software platforms like Jira and having internal daily standup meetings allow us to manage our workloads and face obstacles together, rather than on our own.

4. Devotion to Client Happiness

I love making clients happy. That's why I was destined to be in client services like I have been for many, many years.

Like any great agency, IMPACT shares the same love for clients that I do; so much so, it put's a strong focus on retrieving net promoter scores (NPS). 

Every couple of weeks, our pod asks our clients to provide us with their honest feedback on how we're doing and their level of happiness on a scale of 1-10.

If their response isn’t a 10, we want to know what we can do to achieve one next time. We strive for nothing less than complete and total client happiness, and this process really allows for us to ensure we're delivering nothing but the best for everyone we work with. 

Key Takeaway

If you're evaluating marketing agencies to partner with (or simply to join), be sure to look for differentiators that can really deliver value and results, outside of just retainer fees and RFP responses. There's a lot of value hidden in some of these things that can really set the stage for a long-term relationship and continued success.

I’m a strong believer that happy employees are a sign of a company worth working with and in my first 90 days at IMPACT, it’s been clear that the differentiators mentioned above make for both happy talent and happy clients.

Want to work together? Talk to us about your digital marketing goals or website redesign. We’d be happy to help!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE