Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Event Marketing: The Key to Being Remembered [SlideShare]

Event Marketing: The Key to Being Remembered [SlideShare] Blog Feature

June 20th, 2013 min read

 

Event Marketing: The Key to Being Remembered [SlideShare]Traditionally, trade shows are often considered an outbound method of marketing and lead generation.


In fact, when most people think trade shows, they’re often flooded with visions of cell phone kiosks at the mall, complete with salesmen tossing pamphlets and spitting sales pitches at them at rapid pace.


But they don’t have to suck.


Inbound marketing is all about people coming to you. It’s not about spamming people and chasing them away. It’s about creating content that attracts people and makes them want to learn more about your company.


Most trade show booths do the opposite; push the marketing message and hope for a return.


If your idea of unique and different is branded pens and keychains...stop it. You're better than that.


Check out the SlideShare for tips on the key to being remembered at your next trade show.




5 Ways to Be the Company Everyone Remembers


1. Create a Unique Campaign


The foundation for making your trade show inbound is creating a unique campaign built around the show itself. You don’t want to reuse an old marketing campaign; instead, come up with something new and fresh that ties your value proposition into what you’re trying to accomplish at the show.


Release corresponding ebooks, blog posts, and create social media teasers in order to create buzz prior to the event.


2. Be Remarkable


What’s everyone else expected to do at the trade show? Don’t do that.


You need to stand out at the trade show among the other businesses. There will be rows upon rows of other vendors, all with similar booth setups. Sure, there’ll be a company logo. A table with some smiling faces handing out pamphlets and key chains. How cool. And boring.


How can you grab someone’s attention, and be the one that everyone is left talking about?


3. Create an Awesome Experience


An experience shouldn’t be intrusive.


If you’re pushing marketing collateral, or even worse, a sale on attendees, they’re going to feel more like they’re passing a cell phone kiosk at the mall rather than an engaging trade show booth.


In order to have meaningful conversations and make valuable connections, introduce a little context into the experience.


4. Be Web Friendly


It’s important to always market a trade show with your website in mind. After all, consumers take to the Internet when researching products or services of interest.


While a trade show is all about networking and connecting in person, the overall goal should be to drive people back to your website. That’s where the true value lies.


Since you’ve already built your entire trade show booth around a new, original offer, your focus should be to drive everyone who stops by your booth to its corresponding landing page.


Consider your audience. What level of the buying process will they be at? You want your offer to be consistent with this.


5. Enable On-Site Lead Generation


In order to fully integrate inbound marketing into your next trade show, it’s critical that you’re able to generate leads on-site.


No more of this polite yet cold exchange of business cards (although this does still hold value). Don’t count on people calling you back or even remembering who you are in order to experience an ROI from your trade show efforts.


Remember, they’re going to be leaving with a stack of business cards, with intent of maybe connecting with a small fraction of them.


Develop the relationship on the spot.


“If you’d like, we can enter your name and email and have the exclusive offer sent over to you right away to check out later tonight.”


Utilize technology. Bring an iPad. If nothing else, come equipped with a laptop. You’re much more likely to develop a relationship if you have something scheduled or downloaded on the spot.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE