Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
... Inbound Marketing Marketing Strategy
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Facebook introduces new ‘Community Help’ tool for those in need

By Nicole Letendre

Nicole Letendre also recommends this free course, Fundamentals of Social Media Marketing.

Facebook introduces new ‘Community Help’ tool for those in need

Like the majority of the world right now, companies and individuals are wondering how they can help their neighbors and local communities during the COVID-19 pandemic. 

Free Course: Fundamentals of Social Media Marketing

Many of us want to help in any way that we can but are unsure of what our community actually needs.

Some communities are coming together to help each other by offering to pick up groceries for elderly neighbors, dropping off baby supplies for concerned new moms, donating extra personal protection equipment to local hospitals, spending their spare time sewing masks, offering the support of their business, and so much more.  

All of these acts of kindness led Facebook to use its wide-reaching platform to connect those that need assistance to those that would like to help.

This week, the social-media giant launched a new tool called ‘Community Help’ to do just that. 

‘Community Help’ features

This new tool has a few pretty cool features available. 

The two main features are the Request Help and Offer Help options. Facebook users can either select the Request Help button if they are the ones in need of assistance, whether as an individual or a local business, or select Offer Help to help those in need. 

There are also several categories users can choose from when requesting or offering help. 

Users can also donate to one of the following fundraisers: “COVID-19 Fundraiser for WHO with up to $10 Million Match” or “Combat Coronavirus with the CDC Foundation. $10 million matched.” As of press time, both fundraisers were almost at their $6 million goal! 

Community-Help-Tool copy

How ‘Community Help’ works

First, you’ll want to make sure you are signed into your Facebook account. Then go to the Request or Offer Help page.

Buttons allow you to create a post to either Request Help or Offer Help. 

The following window will appear once you select one of the two options. 

Request or Offer Help

You can change to either interacting as yourself or on behalf of a business, brand/product, or public figure page. 

You can also choose your preferred method of contact (Messenger or WhatsApp) and select the privacy setting (public, friends of friends, or friends).

It is a pretty easy to use tool that could really start to make an impact on your local community.

How your business can help

I’ve seen several businesses on social media or in the news dedicating their time to helping local communities during this pandemic. 

The nail salon I go to has donated all of its extra gloves to those in need. Local restaurants are offering discounts to healthcare workers who are working extremely hard to keep their patients healthy and alive.

Hundreds of businesses are converting their factories and plants to produce things like ventilators, personal protection equipment, and more. 

This new tool could be the perfect way to give back to the community that has been dedicated to supporting the growth of your business.

Your business can offer your services to those in need, volunteer your time and effort, donate extra supplies, use your unneeded service trucks to bring donated supplies to local hospitals, and so much more. 

Although this is an awful circumstance that our world is in right now, it’s times like these that truly bring communities together to provide and support for each other.

Hopefully Facebook’s ‘Community Tool’ will help facilitate the acts of kindness and support that many are in need of right now. 

Using social media for good

Social media has received its fair share of bad press recently, with online bullying, antitrust lawsuits, and data breaches in the news. 

The new ‘Community Help’ tool shows that social media can be used for good and can have a positive impact on both individuals and communities.

Perhaps this is Facebook’s way of showing that the connections made through the platform can positively impact communities during times of hardship. 

This could be Facebook’s way of giving back to the community, and I applaud them for their efforts.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

News
Marketing Strategy
Sales & Marketing Technology
Facebook Marketing
Published on April 3, 2020

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read