Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Facebook's Viewpoints app will pay users cash for survey answers

By Nicole Letendre

Facebook's Viewpoints app will pay users cash for survey answers

Facebook is hopping on the “we’ll pay you to take surveys” train, joining the likes of Swagbucks, InboxDollars, Prize Rebel, and many more. Facebook announced this week that it’s launching a new market research app called Viewpoints that will pay users to participate in specific programs. 

What is Facebook Viewpoints?

This new feature allows users to take surveys, test products, complete tasks, and participate in other research that will be used to gain insights on ways to improve Facebook products. These products include Facebook itself, as well as  WhatsApp, Instagram, Portal, and Oculus. 

So, what is in it for users?

Users accumulate points for each program they participate in. After users reach a certain number of points, they will receive a payment connected directly to their PayPal account. 

How to get started

If you are over the age of 18, you will need to download the Viewpoints app and link your Facebook account before you can start earning points and getting cash. Once your account is created, you will then be invited to join programs. Users under 18 will not be allowed to participate. 

Before you start a program, Viewpoints will explain exactly what information it will collect, how it will be used, and how many points you will get after you complete any given task. After you reach a certain number of points (which Facebook will specify), you will get your rewards in your PayPal account.

The first survey for all participants is a well-being survey intended to “limit the negative impacts of social media and enhance the benefits.” It will take about 15 minutes to complete and will give you 1,000 points, which is equal to $5. 

That may not seem like a lot, but the more programs you participate in, the more money you will earn. You can use that extra cash to feed your expensive cold-pressed juice or Starbucks obsession!

Privacy concerns

As most of us have seen in the news over the past few years, Facebook has been derided by the U.S. government and citizens the world over about its lack of data privacy. Many users are already skeptical of any Facebook app, so how will they feel about Viewpoints?

Facebook is upfront about the information it will collect from you, such as your name, email, birthdate, gender, and possibly your location, depending on which survey you take. As mentioned above, Facebook will also tell you which information will be collected from each survey.

In terms of selling your data, Facebook states “We won’t sell your information from this app to third parties. We also won’t publicly share your Facebook Viewpoints activity on Facebook or on other accounts you’ve linked without your permission. And you can end your participation at any time.”

The future of Viewpoints

The launch of Viewpoints got my fellow IMPACTer Connor DeLaney thinking about what the long-term goal of the app is. He said: 

Viewpoints looks like an innovative tool to get Facebook more actionable feedback on their tools, technologies, and affiliated apps, such as WhatsApp and Instagram.

However, with the launch of new services on Facebook such as News, I could see [Viewpoints] becoming more about making users stay on the platforms and using Facebook’s tools than gathering feedback.

While the launch of Viewpoints starts with a ‘well-being’ survey, activities will expand to have users perform tasks and do research, which makes me question the future goals of the tool. With Facebook’s massive audience, will the app eventually expand to external products as well?

Like Connor, I too am wondering what the bigger picture is for Viewpoints and what the app could potentially evolve into. Data is extremely valuable in today’s society because big tech companies, like Facebook, are hungry for market research to continually improve their offerings and sell more ad space.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Social Media Marketing
News
Published on November 27, 2019

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read