Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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What's the best way to get started with inbound marketing in 2021?

What's the best way to get started with inbound marketing in 2021? Blog Feature

David Little

Account Executive, 7+ Years Of Digital Marketing Strategy & Project Management Experience

January 4th, 2021 min read

Some companies have tried inbound marketing in the past, and it did not go as expected. Others are giving this digital marketing thing a try for the very first time. 

Whether you are looking for a restart or a place to begin, here’s how to get your inbound marketing program off the ground. 

Learn the basics

Just like anything else in life, you must learn about what you are wanting to accomplish before jumping in. That is why starting with the inbound certification from HubSpot Academy is the best place to begin. 

If you go back to the origins of Inbound marketing, you will find HubSpot. They are the ones that came out with the thesis of inbound marketing and created all-in-one software to make inbound marketing possible.

Once this certification is completed, everything else can follow, but please make sure you start with your certification. 

Some other resources that will be very helpful in your inbound marketing journey are the book They Ask, You Answer by Marcus Sheridan, the HubSpot blog, IMPACT+, and Drift’s blog. All of these resources should be bookmarked. If you are looking for additional educational support, here is a list of my top 10 resources. 

Set your goals

Now that the foundation of your education has been completed, it is time to set your goals. Without goals, your company will lack vision into the success of your inbound marketing efforts. 

When setting your goals, it is a best practice to start with how many more clients will you need to hit your revenue target. Then you can reverse-engineer how many clients need to come from marketing.

Next, your team can put in metrics like traffic, leads, and sales opportunities that will help your company hit its overall revenue goal. 

Build out your team

You will need employees to accomplish all of this work. In the beginning, your team could just hire a content manager and then, over time, expand as needed. Overall, you want to make sure you have the right people on your marketing team. 

A fully developed inbound marketing team should have a CMO/director of digital marketing, a content writer, a videographer, and a graphic designer. Most successful inbound marketing campaigns start with producing three to five pieces of content per week, either written or visual. 

Create content that will drive traffic

Once you have everyone in place, look to write three pieces of content and produce two videos per week. Your graphic designer should be helping with visuals to assist in your writing and videos, as well as making updates to the website to provide a better user experience. 

The best place to start when creating content is by asking your sales team what are the most common questions they hear in every meeting. Once you have a list of questions that potential buyers are asking, then you can start developing content to address those questions. 

Measure your results

Next, you can start to measure your success. You should start seeing traffic increases in three to six months, but you can start to use your content in the sales process immediately. With the goals in place, the right people, and content being produced, your team will be interested in seeing what is driving results and what is not. 

The best place to do this is in HubSpot.

For a smaller team just starting, use some of the free tools and then grow into HubSpot's more advanced software offerings once your team is ready. The software will provide data on where contacts are coming from, as well as where they are converting and turning into sales. 

With this type of data, your marketing team will be able to produce more content that drives traffics, leads, and sales. 

With so many requirements and metrics, we know that getting started in inbound marketing in 2021 and can be very overwhelming. 

Take action

Over here at IMPACT, our goal is to help companies see success with inbound marketing, and we start by putting together a full digital sales and marketing plan by understanding your goals and impediments.

We call it Digital Sales & Marketing Mastery. We want to train your team to take full ownership of your marketing. We provide strategic coaching as well as training for HubSpot, content creation, video production, website optimization, and more. We guide you on your journey toward mastery, and after 12, 18, or 24 months you complete the program and are ready to move forward on your own.

We'll be with you every step of the way — until you don't need us anymore. 

Inbound marketing can be a challenge with many moving pieces. Having a guide can help you move forward smartly.

The truth is, every company is different, but the principles of inbound don’t change. It takes an experienced guide to help you apply them to your business. 

Start your learning in IMPACT+, and check out our mastery program when you're ready to ramp up your inbound efforts. This way, you can start your inbound marketing journey off on the right foot!

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