Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

What's the best way to get started with inbound marketing in 2021?

By David Little

What's the best way to get started with inbound marketing in 2021?

Some companies have tried inbound marketing in the past, and it did not go as expected. Others are giving this digital marketing thing a try for the very first time. 

Whether you are looking for a restart or a place to begin, here’s how to get your inbound marketing program off the ground. 

Learn the basics

Just like anything else in life, you must learn about what you are wanting to accomplish before jumping in. That is why starting with the inbound certification from HubSpot Academy is the best place to begin. 

If you go back to the origins of Inbound marketing, you will find HubSpot. They are the ones that came out with the thesis of inbound marketing and created all-in-one software to make inbound marketing possible.

Once this certification is completed, everything else can follow, but please make sure you start with your certification. 

Some other resources that will be very helpful in your inbound marketing journey are the book They Ask, You Answer by Marcus Sheridan, the HubSpot blog, IMPACT+, and Drift’s blog. All of these resources should be bookmarked. If you are looking for additional educational support, here is a list of my top 10 resources.  

🔍 Related: Free Inbound Training and Marketing Courses

Set your goals

Now that the foundation of your education has been completed, it is time to set your goals. Without goals, your company will lack vision into the success of your inbound marketing efforts. 

When setting your goals, it is a best practice to start with how many more clients will you need to hit your revenue target. Then you can reverse-engineer how many clients need to come from marketing.

Next, your team can put in metrics like traffic, leads, and sales opportunities that will help your company hit its overall revenue goal. 

Build out your team

You will need employees to accomplish all of this work. In the beginning, your team could just hire a content manager and then, over time, expand as needed. Overall, you want to make sure you have the right people on your marketing team. 

A fully developed inbound marketing team should have a CMO/director of digital marketing, a content writer, a videographer, and a graphic designer. Most successful inbound marketing campaigns start with producing three to five pieces of content per week, either written or visual. 

Create content that will drive traffic

Once you have everyone in place, look to write three pieces of content and produce two videos per week. Your graphic designer should be helping with visuals to assist in your writing and videos, as well as making updates to the website to provide a better user experience. 

The best place to start when creating content is by asking your sales team what are the most common questions they hear in every meeting. Once you have a list of questions that potential buyers are asking, then you can start developing content to address those questions. 

Measure your results

Next, you can start to measure your success. You should start seeing traffic increases in three to six months, but you can start to use your content in the sales process immediately. With the goals in place, the right people, and content being produced, your team will be interested in seeing what is driving results and what is not. 

The best place to do this is in HubSpot.

For a smaller team just starting, use some of the free tools and then grow into HubSpot's more advanced software offerings once your team is ready. The software will provide data on where contacts are coming from, as well as where they are converting and turning into sales. 

With this type of data, your marketing team will be able to produce more content that drives traffics, leads, and sales. 

With so many requirements and metrics, we know that getting started in inbound marketing in 2021 and can be very overwhelming. 

Take action

Over here at IMPACT, our goal is to help companies see success with inbound marketing, and we start by putting together a full digital sales and marketing plan by understanding your goals and impediments.

We call it Digital Sales & Marketing Mastery. We want to train your team to take full ownership of your marketing. We provide strategic coaching as well as training for HubSpot, content creation, video production, website optimization, and more. We guide you on your journey toward mastery, and after 12, 18, or 24 months you complete the program and are ready to move forward on your own.

We'll be with you every step of the way — until you don't need us anymore. 

Inbound marketing can be a challenge with many moving pieces. Having a guide can help you move forward smartly.

The truth is, every company is different, but the principles of inbound don’t change. It takes an experienced guide to help you apply them to your business. 

Start your learning in IMPACT+, and check out our mastery program when you're ready to ramp up your inbound efforts. This way, you can start your inbound marketing journey off on the right foot!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Marketing Strategy
Content and Inbound Marketing 101
Published on January 4, 2021

Recent Articles

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read