Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

What's the best way to get started with inbound marketing in 2021?

By David Little

David Little also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

What's the best way to get started with inbound marketing in 2021? Blog Feature

Some companies have tried inbound marketing in the past, and it did not go as expected. Others are giving this digital marketing thing a try for the very first time. 

Whether you are looking for a restart or a place to begin, here’s how to get your inbound marketing program off the ground. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Learn the basics

Just like anything else in life, you must learn about what you are wanting to accomplish before jumping in. That is why starting with the inbound certification from HubSpot Academy is the best place to begin. 

If you go back to the origins of Inbound marketing, you will find HubSpot. They are the ones that came out with the thesis of inbound marketing and created all-in-one software to make inbound marketing possible.

Once this certification is completed, everything else can follow, but please make sure you start with your certification. 

Some other resources that will be very helpful in your inbound marketing journey are the book They Ask, You Answer by Marcus Sheridan, the HubSpot blog, IMPACT+, and Drift’s blog. All of these resources should be bookmarked. If you are looking for additional educational support, here is a list of my top 10 resources.  

🔍 Related: Free Inbound Training and Marketing Courses

Set your goals

Now that the foundation of your education has been completed, it is time to set your goals. Without goals, your company will lack vision into the success of your inbound marketing efforts. 

When setting your goals, it is a best practice to start with how many more clients will you need to hit your revenue target. Then you can reverse-engineer how many clients need to come from marketing.

Next, your team can put in metrics like traffic, leads, and sales opportunities that will help your company hit its overall revenue goal. 

Build out your team

You will need employees to accomplish all of this work. In the beginning, your team could just hire a content manager and then, over time, expand as needed. Overall, you want to make sure you have the right people on your marketing team. 

A fully developed inbound marketing team should have a CMO/director of digital marketing, a content writer, a videographer, and a graphic designer. Most successful inbound marketing campaigns start with producing three to five pieces of content per week, either written or visual. 

Create content that will drive traffic

Once you have everyone in place, look to write three pieces of content and produce two videos per week. Your graphic designer should be helping with visuals to assist in your writing and videos, as well as making updates to the website to provide a better user experience. 

The best place to start when creating content is by asking your sales team what are the most common questions they hear in every meeting. Once you have a list of questions that potential buyers are asking, then you can start developing content to address those questions. 

Measure your results

Next, you can start to measure your success. You should start seeing traffic increases in three to six months, but you can start to use your content in the sales process immediately. With the goals in place, the right people, and content being produced, your team will be interested in seeing what is driving results and what is not. 

The best place to do this is in HubSpot.

For a smaller team just starting, use some of the free tools and then grow into HubSpot's more advanced software offerings once your team is ready. The software will provide data on where contacts are coming from, as well as where they are converting and turning into sales. 

With this type of data, your marketing team will be able to produce more content that drives traffics, leads, and sales. 

With so many requirements and metrics, we know that getting started in inbound marketing in 2021 and can be very overwhelming. 

Take action

Over here at IMPACT, our goal is to help companies see success with inbound marketing, and we start by putting together a full digital sales and marketing plan by understanding your goals and impediments.

We call it Digital Sales & Marketing Mastery. We want to train your team to take full ownership of your marketing. We provide strategic coaching as well as training for HubSpot, content creation, video production, website optimization, and more. We guide you on your journey toward mastery, and after 12, 18, or 24 months you complete the program and are ready to move forward on your own.

We'll be with you every step of the way — until you don't need us anymore. 

Inbound marketing can be a challenge with many moving pieces. Having a guide can help you move forward smartly.

The truth is, every company is different, but the principles of inbound don’t change. It takes an experienced guide to help you apply them to your business. 

Start your learning in IMPACT+, and check out our mastery program when you're ready to ramp up your inbound efforts. This way, you can start your inbound marketing journey off on the right foot!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Content and Inbound Marketing 101
Published on January 4, 2021

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read