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The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

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What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
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They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
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Inbound Marketing Services

Inbound Marketing Services
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Website Design & Optimization

Website Design & Optimization
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HubSpot Training & Implementation

HubSpot Training & Implementation
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Free inbound marketing courses and training

Looking for a one-stop shop for all things inbound marketing? Below is a comprehensive list of free courses that will get you started on your journey.

Free inbound marketing courses and training Blog Feature

Paul D. Grant

Director of Content, 20+ Years of Publishing and Content Marketing Experience

September 10th, 2021 min read

Many people have taken HubSpot courses, yet they’re still struggling to generate any kind of real results from their inbound marketing efforts.

Don’t get us wrong, HubSpot’s courses are a great start, and we recommend them to all of our clients and staff. However, we’ve found that fundamental principles that truly make inbound work are missing from their courses.

Here at IMPACT, we focus exclusively on a set of principles that unlocks the tools, education, and community needed to truly adopt the business framework that has helped thousands of companies drive more sales from their inbound marketing. From Marcus Sheridan's They Ask, You Answer fundamentals course to keynotes and event sessions that cover the 10 core concepts, you'll get everything you need to take your team’s game up a notch – and you can get started for free.

In these courses, we’ll show you the exact principles and tactics we implement with our clients that lead to incredible results.

Related: Success with They Ask You Answer: How Baron Payroll rebuilt their team for success

Let’s get started.

Learn the fundamentals of successful inbound marketing

Nothing is more important to your inbound marketing success than having a solid foundation for your company to build from so that everyone is aligned and on the same page. And no one is better at providing that foundation than Marcus Sheridan, who outlined his approach in his book, They Ask, You Answer.

What is They Ask, You Answer? Well, it’s a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals. That’s why Marcus’ course is the best place to start. And the best part is this course is always free!

They Ask, You Answer fundamentals with Marcus Sheridan

They Ask, You Answer fundamentals with Marcus Sheridan

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Related resource: Building a True Culture of Inbound with They Ask, You Answer

Discover how to align sales and marketing

Sales and marketing can’t be acting independently; they have to be aligned and marching in the same direction. So that means effectively using content in the sales process, from prospecting to closing, with the goal of yielding better-educated prospects. 

We teach our clients that five content topics are sure to drive the most organic traffic, qualified leads, and quick sales. When your company is prepared to address The Big 5 questions potential customers usually ask, you won’t be waiting a year or more to see results. Businesses willing to address these questions see an immediate rise in qualified traffic, a steady stream of qualified leads, and a dramatic increase in sales, in less time. 

How to Write

How to Write "The Big 5"

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6 Topics Subject Matter Experts Need to Address

6 Topics Subject Matter Experts Need to Address

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Free videos that show you how to create content that drives sales

Your website content works 24 hours a day, seven days a week. If your website is populated correctly – with assignment selling – you can leverage your content in the sales process, spending less time educating in sales meetings, and ensuring you’re always working with qualified prospects. But no matter how much you publish great traffic-driving, lead-generating content, many of you still have sales teams saying, “You’re still not publishing what we need,” or “Yeah, only maybe 1% of our content helps me close any deals.” We’ve got some tips to help you avoid that mistake.

Assignment Selling: Content is Your Greatest Sales Tool

Assignment Selling: Content is Your Greatest Sales Tool

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The revenue team approach to sales enablement content

The revenue team approach to sales enablement content

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Assignment prospecting

Assignment prospecting

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Inbounder’s Guide to Email Marketing

Inbounder’s Guide to Email Marketing

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Understand how to use video to move accounts forward

You also need to align your teams around a common vision with video, to make highly effective content, and ensure your video journey is done with confidence. Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. 

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Use video to get more views, attract more attendees to webinars and virtual events, and move accounts forward in the sales cycle. 

Video Sales and Marketing Strategy

Video Sales and Marketing Strategy

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Fundamentals of the Visual Sale

Fundamentals of the Visual Sale

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Learn how to manage your content

To increase traffic, leads, and sales for your company, you absolutely need to hire a content manager to own your content creation efforts. A well-trained in-house content team is faster, less expensive, and better aligned with your organization’s needs than an external agency. And after you’ve hired your content manager, that newcomer will likely have a few questions. We’ve got answers.

How to hire a content manager

How to hire a content manager

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Your role as a content manager

Your role as a content manager

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Investing in Incredible Digital Sales and Marketing Results

Investing in Incredible Digital Sales and Marketing Results

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Master the art of creating an effective website

Your business website should be your No. 1 salesperson, driving traffic, leads, and sales every single day of the year, without ever needing a vacation. Unfortunately, too often businesses stand in their own way of achieving this reality. Why? By not making enough of an investment in their website's user experience to make it a magnet for their ideal buyers. 

By looking at the ways that digital consumers have changed, you can highlight some basic principles to apply to your website to make it perform better in search results, convert more visitors and sales, and ultimately get ever-closer to creating an online experience that will help your business be regarded as the expert of your industry.

Investing in your business website's user experience

Investing in your business website's user experience

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Elements of a great They Ask, You Answer website

Elements of a great They Ask, You Answer website

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Inbound Lead Generation & Conversion Optimization

Inbound Lead Generation & Conversion Optimization

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Become able to maximize your social media effort

From Twitter to Facebook to Instagram, LinkedIn, and even Google, your social media experience can be a key tool for driving sales. By understanding the fundamentals of social media for business, you’ll be able to drive traffic, leads, and revenue; foster engagement with your content; and create a positive representation of your brand online. If you fail to successfully optimize your social media presence, you will be actively turning leads away, so you’ve got to get this right. 

Fundamentals of Social Media Marketing

Fundamentals of Social Media Marketing

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Managing your reputation and reviews in today's marketplace

Managing your reputation and reviews in today's marketplace

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Getting started with B2B LinkedIn advertising

Getting started with B2B LinkedIn advertising

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How To Optimize Your Google My Business Listing

How To Optimize Your Google My Business Listing

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Review the marketing tools that help you succeed

Your sales organization needs to utilize CRMs and other sales technology to sell better and track performance. Understanding how powerful sales technology can be for you as an individual and an organization will serve as a catalyst for getting started. And you can’t forget the importance of self-selection tools and personalized digital experiences that help shorten the sales cycle, improve conversion rates, and ultimately provide a buyer-centric experience on your website.

Getting Started with Sales Technology

Getting Started with Sales Technology

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Self Selection and the Touchless Buying Experience

Self Selection and the Touchless Buying Experience

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Marketing Automation Mastery (with HubSpot Workflows)

Marketing Automation Mastery (with HubSpot Workflows)

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Making the most of a virtual event sponsorship

Making the most of a virtual event sponsorship

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What to do next

More than 7,500 members around the world have implemented or are in the process of implementing They Ask, You Answer in their businesses. With IMPACT+, you’ll also gain access to a wide array of advice and insights from members just starting their journey to those that have mastered the framework in their businesses.

Is your team a good fit for IMPACT+? To find out, reach out to one of our advisors

Related resource: They Ask, You Answer Video Resource Library

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