Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: How to Hire a Content Manager

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Video Marketing
Close
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager
Start the Course
How to Hire a Content Manager
Free Content Manager Hiring Course
View How to Hire a Content Manager
How-to-Hire-a-Content-Manager

Free Course:

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Free Inbound Marketing Courses and Training

Looking for a one-stop shop for learning all things inbound marketing? Below is a comprehensive list of free online courses that will get you started on your journey.

By Paul D. Grant

Paul D. Grant also recommends this free course, How to Hire Content Manager.

Free Inbound Marketing Courses and Training Blog Feature

Many people have taken HubSpot’s online courses, yet despite the training and skills-development opportunities HubSpot offers, lots of businesses are still struggling to generate real results from their inbound marketing efforts.

Don’t get us wrong. HubSpot’s online inbound marketing courses are a great start, and we recommend them to all of our clients — and even our staff. However, we’ve found that many of the fundamental principles that truly make inbound work are largely missing from their curriculum.

Here at IMPACT, we focus exclusively on a set of principles that unlocks the tools, education, and community needed to adopt the business framework that has helped thousands of companies drive more traffic, leads, and sales with inbound. From Marcus Sheridan’s They Ask, You Answer fundamentals course to keynotes and event sessions that cover the 10 core concepts, you’ll get everything you need to take your team’s skill set to the next level and beyond.

And the best part? You can get started for free!

In our library of free online courses, we show you the exact principles and tactics we implement with our clients that lead to incredible results, and we’re sharing some of the best ones here that will help you:

  • Learn the fundamentals of successful inbound marketing.
  • Discover how to align sales and marketing.
  • Develop the skills you need to create content that drives sales.
  • Understand how to use video to move accounts forward.
  • Master the art of creating an effective website.

And more.

Ready to enhance your business’s inbound marketing strategy by brushing up on and learning new digital marketing skills?

Let’s get started.

Free Course: How to Hire a Content Manager

Learn the fundamentals of successful inbound marketing

Nothing is more important to your inbound marketing success than having a solid foundation for your company to build from so that everyone is aligned and on the same page. And no one is better at providing that foundation than Marcus Sheridan, who outlined his approach in his book, They Ask, You Answer.

What is the concept of They Ask, You Answer? Well, it’s a revolutionary approach to inbound that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals. That’s why Marcus’s course is the best place to start. And the best part is this course is always free!

They Ask, You Answer Fundamentals with Marcus Sheridan

They Ask, You Answer Fundamentals with Marcus Sheridan

Start Course

Related resource: Building a True Culture of Inbound with They Ask, You Answer

Discover how to align sales and marketing

Sales and marketing can’t act independently — they have to be aligned and marching in the same direction. That means these teams know how to effectively use content in the sales process, from prospecting to closing, with the goal of yielding better-educated prospects from the start. 

We teach our clients five content topics that are sure to drive the most organic traffic, qualified leads, and quick sales. When your company is prepared to address The Big 5 questions potential customers usually ask, you won’t be waiting a year or more to see results. Businesses willing to address these questions see an immediate rise in qualified traffic, a steady stream of qualified leads, and a dramatic increase in sales — in less time. 

By taking these free online courses, you’ll understand which topics you need to cover and why, so you’ll never be guessing what your team needs to write about.

How to Write

How to Write "The Big 5"

Start Course
6 topics subject matter experts need to address

6 topics subject matter experts need to address

Start Course

Develop the skills you need to create content that drives sales

Your website content and landing pages work 24 hours a day, seven days a week. If your website is populated correctly — especially with assignment selling in mind — you can leverage your content in the sales process, spending less time educating in sales meetings, and ensuring you’re always working with qualified prospects. 

But no matter how much you publish great traffic-driving, lead-generating content, many of you still have sales teams saying, “You’re still not publishing what we need,” or “Yeah, only maybe 1% of our content helps me close any deals.” 

The tips in these free digital marketing courses will help you avoid that mistake.

Assignment Selling: Content Is Your Greatest Sales Tool

Assignment Selling: Content Is Your Greatest Sales Tool

Start Course
The Revenue Team Approach to Sales Enablement Content

The Revenue Team Approach to Sales Enablement Content

Start Course
Assignment Prospecting

Assignment Prospecting

Start Course
Inbounder’s guide to email marketing

Inbounder’s guide to email marketing

Start Course

Understand how to use video to move accounts forward

In addition to having sales and marketing working as one, you also need to align your teams around a common vision with video. You need to make highly effective content, such as case studies and customer testimonials, and ensure your video journey is done with confidence. Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. 

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. 

Use video to get more views, attract more attendees to webinars and virtual events, and move accounts forward in the sales cycle. These free online digital marketing courses go over everything you need to know to create and use video for boosting brand visibility, website traffic, and sales.

Video Sales and Marketing Strategy

Video Sales and Marketing Strategy

Start Course
The Visual Sale for Sales Professionals

The Visual Sale for Sales Professionals

Start Course
Vidyard 101: Tool basics, tips, and tricks

Vidyard 101: Tool basics, tips, and tricks

Start Course

Master the art of creating an effective website

Your business website should be your No. 1 salesperson, driving traffic, leads, and sales every single day of the year, without ever needing a vacation. 

Unfortunately, too often businesses stand in their own way of achieving this reality. How? By not making enough of an investment in their website’s search optimization or user experience to make it a magnet for their ideal buyers. 

By looking at the ways that digital consumers have changed, you can highlight some basic principles to apply to your website to make it perform better in search results, convert more visitors and sales with better landing pages, and ultimately get ever closer to creating an online experience that will help your business be regarded as the expert of your industry.

Investing in Your Business Website's User Experience

Investing in Your Business Website's User Experience

Start Course
Elements of a Great They Ask, You Answer Website

Elements of a Great They Ask, You Answer Website

Start Course
Inbound Lead Generation & Conversion Optimization

Inbound Lead Generation & Conversion Optimization

Start Course

Learn how to manage your content

To increase traffic, leads, and sales for your company, you absolutely need to hire a content manager to own your content creation efforts. 

A well-trained in-house content team is faster, less expensive, and better aligned with your organization’s needs than an external agency. And after you’ve hired your content manager, that newcomer will likely have a few questions. 

We’ve got answers and more.

How to Hire a Content Manager

How to Hire a Content Manager

Start Course
Your Role as a Content Manager

Your Role as a Content Manager

Start Course
Investing in Incredible Digital Sales and Marketing Results

Investing in Incredible Digital Sales and Marketing Results

Start Course

Maximize your social media efforts

From Twitter to Facebook to Instagram, LinkedIn, and even Google, your social media experience can be a key tool for driving sales. 

By increasing your skills and understanding the fundamentals of social media for business, you’ll be able to drive traffic, leads, and revenue; foster engagement with your content; and create a positive representation of your brand online. If you fail to successfully optimize your social media presence, you will be actively turning leads away, so you’ve got to get this right.

Fundamentals of social media marketing

Fundamentals of social media marketing

Start Course
Managing Your Reputation and Reviews in Today's Marketplace

Managing Your Reputation and Reviews in Today's Marketplace

Start Course
Getting started with B2B LinkedIn advertising

Getting started with B2B LinkedIn advertising

Start Course
How to optimize your Google My Business listing

How to optimize your Google My Business listing

Start Course

Understand the marketing tools that help you succeed

Your sales organization needs to utilize CRMs, search engine optimization, and other sales technology to sell better and track performance. Understanding how powerful sales technology can be for you as an individual and an organization will serve as a catalyst for getting started. 

And you can’t forget the importance of self-selection tools and personalized digital experiences that help shorten the sales cycle, improve conversion rates, and ultimately provide a buyer-centric experience on your website.

Getting Started With Sales Technology

Getting Started With Sales Technology

Start Course
Self selection and the touchless buying experience

Self selection and the touchless buying experience

Start Course
Marketing automation mastery (with HubSpot workflows)

Marketing automation mastery (with HubSpot workflows)

Start Course
Making the most of a virtual event sponsorship

Making the most of a virtual event sponsorship

Start Course

Take your inbound marketing to the next level with IMPACT+

More than 7,500 members, business leaders, and digital marketers around the world have implemented or are in the process of implementing They Ask, You Answer in their businesses. 

With IMPACT+, you’ll also gain access to a wide array of inbound marketing advice and insights from members just starting their journey, as well as those who have mastered the framework in their businesses.

Is your team a good fit for IMPACT+? To find out, reach out to one of our advisors.

Related resource: They Ask, You Answer Video Resource Library

How-to-Hire-a-Content-Manager
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Recent Articles

How To Align Your Sales And Marketing Teams In 2022
January 20, 2022 • 8 min read
How To Be a Great Subject Matter Expert for Your Content Team
January 13, 2022 • 6 min read
IMPACT+ Free vs. IMPACT+ Pro: What's The Difference?
December 25, 2021 • 7 min read
Sales Enablement Checklist: 5 Questions Marketing Teams Should Regularly Ask Sales Teams
November 30, 2021 • 5 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
Sales and Marketing Alignment: How To Shorten Your Sales Cycle
September 17, 2021 • 8 min read
Sales and Marketing Friction is Hurting Your Bottom Line – Here’s What to Do About It
May 27, 2021 • 6 min read
How to Get Sales Enablement Content from Your Marketing Team
May 3, 2021 • 5 min read
What Does Almost Every Business Leader Get Wrong About Sales and Marketing Alignment?
April 7, 2021 • 6 min read
What is the purpose of marketing? (updated for 2021)
February 10, 2021 • 8 min read
In a Thriving They Ask, You Answer Company, What Role Should the CEO Play?
January 27, 2021 • 4 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
Sales goals: 5 costly ways you're leaving money on the table (+ video)
November 27, 2020 • 11 min read
How do I get my old school sales reps to buy in to They Ask, You Answer?
November 18, 2020 • 5 min read
6 most common revenue team meeting problems (and how to fix them)
November 18, 2020 • 11 min read
How to create sales enablement content your sales team will adore
October 5, 2020 • 8 min read
Business leaders, you can't miss HubSpot Training Day! Here's why
September 17, 2020 • 4 min read
Why Should An Inbound Marketing Agency Work With Your Sales Team?
August 21, 2020 • 8 min read
7 common challenges companies face in  They Ask, You Answer Mastery
August 18, 2020 • 5 min read
How the Heck Does They Ask, You Answer Benefit Sales?
August 3, 2020 • 5 min read
Alignment: Why Revenue is the #1 Metric for Sales and Marketing Teams
July 28, 2020 • 7 min read
The marketer's 5-point guide to thriving in a sales environment
July 24, 2020 • 5 min read
Why the They Ask, You Answer philosophy needs to be a full company initiative
July 3, 2020 • 7 min read