“You can put a noindex meta tag on a page, a noindex X-Robots-Tag in the header, password-protect that page, or return a 404 or 410 HTTP status code. After we recrawl the page, it will naturally drop out of our index after a while. If you need to urgently remove content, you can use our URL removal tool to request removal of URLs or cached pages from Google’s search results.” (Source: Google)
What this means for you:
For marketers, protecting your thank-you pages is not only recommended, it’s necessary if you wish to sustain your lead generating efforts.
If your thank-you pages are easily discoverable on search engine results pages, you’re missing out on opportunities to capture valuable contact information.
Essentially visitors will be able to access your lead generating offers without having to pass through the “gate” that visitors who come across the content via the corresponding landing page would.
While Google suggests including a noindex meta tag, or a noindex x-Robots-Tag, we’ve found that the first option requires a lot less technical proficiency. Simply place this little snippet of code <META NAME=”robots” CONTENT=”noindex”> in the <head> section of your page’s HTML and you can rest assure that your thank-you pages will be safe and sound.
The Inbound Marketer’s Guide to Search Engine Optimization
Generate more traffic, leads, and sales with search engine optimization
In this free guide, you will learn:
What search engines are and who uses them.
What search engine optimization is and how it works.