IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
John Bonini

By John Bonini

Feb 13, 2013

Topics:

Search Engine Optimization
Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Search Engine Optimization

Is Your SEO Strategy Working?

John Bonini

By John Bonini

Feb 13, 2013

Is Your SEO Strategy Working?

 

Is Your SEO Strategy Working?


The following is an excerpt from IMPACT's ebook, "How an Inbound Marketing Agency Does SEO." For more expert tips on how to strengthen your SEO and starting getting found, be sure to check out the full ebook.


So you’ve spent all this time on search engine optimization, now you’d like to see how it’s working, right?


Of course you do.


In fact, it’s important to track and measure the success of your SEO in order to more effectively allocate your resources.


But what exactly should you be measuring?


That’s what we’re here to show you. Listed below are some of the metrics measured here at IMPACT to ensure your SEO strategy is performing.


Measuring Your SEO Strategy


Traffic


Obvious, right?


All other metrics basically revolved around the traffic your website is generating, therefore it’s only natural that traffic is the godfather of all metrics measured. Here, we’ll break down how to measure and analyze they different kind of traffic you’re getting and how it reflects how well your SEO strategy is doing.




    • Unique Visitors – This is the total number of individual visitors that have visited your site in a specified period of time. This doesn’t include repeat visitors, resulting in an accurate assessment of how popular your content is. This tells you how well your campaign is driving visitors to your site.

    • Repeat Visitors – This tells you how many visitors have visited your site more than once. This tells you how attractive and resourceful your content is if people think enough of it to come back. If you don’t have enough repeat visitors, you need to add more valuable content worthy of a repeat visit.

    • Referral Traffic – These are non-search engines sites that send traffic to your site. How do you attain more of these? Inbound links! Start featuring attractive and resourceful content that others share on their own site or blog.



Traffic Sources


Using HubSpot’s “Reports” tab, the staff here at IMPACT is given a complete breakdown of the specific sources of traffic that are being driven back to our website, including:



    • Direct traffic

    • Organic traffic

    • Referral traffic


HubSpot’s Reports feature also enables us to see how much traffic our social media and email marketing campaign is driving back to our website.





Knowing exactly where your traffic is coming from and how they’re getting there is essential in analyzing the success of your SEO strategy. HubSpot’s software certainly makes it easier for us and for our clients.


Continue reading the full ebook...

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.