Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Search Engine Optimization
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Moz is Changing How it Scores Domain Authority. Here’s What It Means For You.

By Iris Hearn

Iris Hearn also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

Moz is Changing How it Scores Domain Authority. Here’s What It Means For You. Blog Feature

Moz, one of the leading search engine optimization software companies, announced a major change to one of their most highly-valued metric sets, this week and it could change your strategy dramatically.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

The metric in question is Domain Authority score.

For those of you that don’t already use it, Domain Authority, or DA, is a predictive measure from Moz of your website’s ability to rank in search results.

It evaluates multiple factors from your domain’s inbound links, and uses that data to assign a “Authority” score from 0-100. A higher score indicates that your domain is viewed as highly authoritative in search engines and is more likely to outrank competitors with lower DA.  

Why is Domain Authority Important to Know?

A website’s Domain Authority score allows marketers to gauge the strength of their websites relative to their competitors, and use that insight to make data-driven decisions around keywords, link building opportunities, and other strategies that may need to be prioritized.

Since so many marketers and SEO professionals rely on Domain Authority to evaluate the health of their website, the announcement of a change to the core algorithm of Moz’s tool certainly threw many marketers through a loop.

Read on to find out what’s changing in the tool, what the expected improvements will be, and how you can expect your score to be altered.

So, What’s Changing (and Why)?

The changes to the Domain Authority tool are composed of several technical updates to the way it collects and calculates data that influences a website’s final score.

Russ Jones, Moz’s Principal Search Scientist, explains the reasoning for these changes with the following statement:

“Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority brought meaningful changes to the table”

“Much like Google’s recent efforts, Domain Authority 2.0 seeks to root out manipulation and give webmasters a clear picture of their site’s strengths.”

According to Jones, changes were made to the following four aspects of the tool:

1. Training Set - Improvements have been made to the data sets that Domain Authority learns from, in other words, the data it uses to evaluate and change over time. Now, it’s more reliable, and can better understand sites that don’t rank for any keywords at all.

2. Training Algorithm - Moz is moving from a complex linear model to a neural network, which offers several benefits including a much more nuanced model which can detect link manipulation. This article on the Moz blog dives into these changes further.

3. Model Factors - The factors that Domain Authority evaluated when determining a ranking score have been improved upon. The updated tool has factored in Spam Score and link quality patterns, giving you a much more accurate idea of your site’s overall authority.  

4. Index - Moz now has an index of 35 trillion links, giving the tool much more statistically significant information to evaluate your website against.

Essentially, Domain Authority 2.0 will have more link data, fresher link data, and better ways to evaluate that link data, all in an effort to give you a more accurate and reliable authority score.

How Will This Affect Marketers?

After its launch on March 5th, users can expect their Domain Authority score to more closely align with how search engines order page results.

This enables marketers to stay on top of Google’s algorithm updates, and, in turn, make smarter, data-driven SEO decisions.

Some scores may be lower or higher than they previously were - but if you do notice any changes, make sure to keep this launch data in mind so you’re not falsely attributing fluctuations to be a direct result of your marketing efforts.

The good news is that Moz is updating historical data as well, so marketers will still be able to measure linear progress over-time.

Now, while it’s exciting to see how your website’s score might change, don’t forget to look at your competitors and industry leaders as well! Take a look at their scores and see how they’ve fluctuated, and by how much.

Keeping your eye on these numbers will help you know what you’re up against or even scope out opportunities for guest blogging.  

The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
Published on February 11, 2019

Recent Articles

9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long-Tail Keyword Research Can Drive Business
August 9, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound marketing help: My traffic and leads are down — what am I doing wrong?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read