Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Quora Now Allows Retargeting Ads Based on Questions a User Has Viewed

By Iris Hearn

Iris Hearn also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Quora Now Allows Retargeting Ads Based on Questions a User Has Viewed

This week, Quora announced a new ad function that will allow advertisers to retarget users that have looked at specific questions.

If you’re not already familiar with it, Quora is a question-and-answer hub which users visit to ask and leave answers to specific questions. We’ve discussed in the past why Quora is an underrated, but powerful brand awareness strategy for marketers.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

The new Question Retargeting feature makes it easier than ever for marketers to get right in front of users who have specific questions relating to their product or service.

What is Question Retargeting?

The logic behind this feature is simple: if someone is viewing several questions around video editing software, for example, they’re likely in the market to buy a video editing software.

With Question Retargeting, you can now advertise directly to those users who are viewing questions related to your product or service. This is a new form of hyper-targeted ads that we haven’t seen deployed to this extent on other platforms.

While many platforms have a wide variety of segmentation options, one thing that’s been harder to capture is intent. Even with highly developed buyer personas, it can be difficult to truly get inside the mind of the user in the buying process.

This update provides marketers with new opportunities to get in front of users as they’re gathering information about a specific product or service.

How Does it Work?

Here’s what you’ll see when building a Question Retargeting Ad:

quora-question-retargeting

After selecting “Question Retargeting” as your targeting type, you can then choose between a variety of questions users have previously read to show ads on.

You can also define a time range during which the ad will run, so you can be sure you’re reaching the user while they’re still expressing interest in the subject area.

If a user matches the criteria, your ad will be shown on any Quora website page, not just on question pages.

Additionally, Quora mentions how this feature pairs nicely with additional advertising features they offer. For example, if you know a user is looking at relevant questions, it might be helpful to promote an answer or host a session that pertains to that topic.

If someone is searching answers that correlate with the top of your sales funnel, this approach will be more effective as it will lower the barrier to engaging with your brand and build trust with your audience.

What Does This Mean for Marketers?

The digital ad landscape has experienced considerable disruption recently, with many platforms straying from standard display and video advertising options in an effort to create more personal, interactive ad formats that users will remember.

The internet is flooded with advertisements, making it more difficult than ever to capture attention through digital ads. Developments like this are helping marketers get the most out of their ad spend, by allowing brands to connect with the most qualified prospects at the time their behavior send buying signals.

If you’re not seeing success with standard paid media, try exploring some of these new Quora ad methods to get in front of the right people at the right time.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Paid Media
Published on January 15, 2019

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
You can boost LinkedIn posts and promote events, marketers
May 28, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
What Apple's iOS 14 updates mean for your paid media strategy ft. Tim Keen (Inbound Success, Ep. 192)
April 26, 2021 • 32 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
Facebook ads vs. boosted posts: Which is more effective in 2021?
March 23, 2021 • 3 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Free LinkedIn marketing and advertising learning center now live
March 1, 2021 • 2 min read
Google Ads vs Facebook Ads: Which is better for your ad strategy?
February 19, 2021 • 11 min read
Profit curve is key to your Google Ads strategy Ft. Mike Rhodes of WebSavvy (Inbound Success, Ep. 182)
February 15, 2021 • 36 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Snapchat is betting big on Bitmoji fashion
January 12, 2021 • 3 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read