Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

The Simple Guide to Using Quora for Marketing and Building Your Business

The Simple Guide to Using Quora for Marketing and Building Your Business Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

March 9th, 2017 min read

This year, our marketing and sales teams have an initiative to perform 40+ marketing experiments!

Whether they work or not, we’re looking to identify tactics that can help us increase brand awareness, traffic, and conversion rates, just to name a few.

One tactic, we’ve been focusing on this quarter is Quora marketing.

Despite Quora being around for a while, this hasn’t been a tactic we prioritized on until now.

We’ve noticed that when we google a question, Quora was often the first result coming up. And, we thought that maybe it was the same for other people. From that revelation, we wanted to see if Quora marketing could affect our marketing results.Take a look at what we’ve learned as well as what you can do to optimize your Quora marketing to build brand awareness, establish thought leadership, and drive traffic.

The Benefits of Quora Marketing

Hustling or selling is exactly what you shouldn’t be doing on Quora. Instead, aim to spread knowledge.

Just like other social media platforms, selling or ROI shouldn’t be the number one goal of marketing on Quora.

With industry leaders from practically every segment present, Quora is a community of professionals who are willing to help others.

By regularly engaging with other members, you’re able to gain key insights from leading experts, target your audience, and even repurpose your content while answering and asking questions.

While yes, it can be used as a distribution channel and set up to encourage traffic back to your site, but after experimenting with Quora, we saw it more as a platform for increasing our brand awareness and establish thought leadership.

How You Can Use Quora Marketing for Your Brand

As I mentioned above, Quora is a great tool you can use to drive brand awareness and establish thought leadership, but it can also help you generate blog topics from frequently asked questions and is also a resource for compiling quotes from industry thought leaders.

With over 100 million active monthly users, here’s how you get started with Quora marketing for your brand.

1. Optimize Your Quora Profile

No matter what the social platform, creating a great profile is a crucial first step.

On Quora, you want your profile to tell people who you are, what you do, and give them other opportunities for them to connect with you - such as through your blog, Facebook, LinkedIn, or Twitter.

Consider doing the following:

Setting Up Topic Specific Bios: To make the most of your bio, especially if you have a wide variety of expertise, you can create topic-specific bios.

Depending on the questions you’re answering, Quora allows you to modify your bio.

Here’s how you can do it: After you have submitted an answer, in the "..." menu, there is an "Edit Credential" option. You’ll want to select that option, and in the pop-up you’ll want to select the credentials you want to edit.

Quora-edit-bio.png

Once you’ve selected “edit,” you’ll be brought to another box where you can enter in your new bio, and click “save.” If you want to change your bio everywhere, you can click set as default.

Quora-edit-bio-2.png

Add Links in Your Description: While the description box might be a great place to talk about your expertise and help you generate some SEO value, it can also be an opportunity for you to drive more clicks to your website.

Quora enables you to include in-line hyperlinks in your description but use these strategically and sparingly. You want the links to be relevant and useful, for example, guiding people to your homepage, blog, or social media accounts.

Quora-bob-ruffolo-bio-example.png

Keyword Optimize Your Headline: Like LinkedIn, your headline is a great opportunity to optimize and get found for particular industry keywords.

In the image above, for example, Bob uses his headline to incorporate, our brand name as well keywords like inbound marketing and inbound marketing agency.

Keep in mind that Quora will restrict your headline to a 50 character limit, so keep it short. Like Google search results, you don’t want your headline to include the dreaded ellipsis.

Create Your Brand Name as a Topic: If you’re a SaaS company or simply a company that sells a service or product, creating a topic specifically for your brand is a great way for people to ask and answer questions about your company or product/service.

Here’s an example from HubSpot.

Quora-hubspot-example.png

2. Find Relevant Questions

Once your profile is optimized, it’s time to start contributing!

How to Find The Right Quora Questions to Answer

There are millions of questions on Quora, but how do you know if you’re answering the right ones?

No one wants to spend time and effort on answering questions that are old or irrelevant and unfortunately, this is where most people face challenges.

For those of you that don’t know, the more upvotes your answers have on Quora, the higher your answers will display in that questions feed.

For example, if you’re looking to answer questions about inbound marketing, you’ll want to search for that term in the query bar and then select the topic when it appears.

Quora-search.png

When you’re in the feed to that topic, select Topic FAQ (frequently asked questions). This will give you the top questions that are being asked within that subject.

This will give you a smart jumping off point.

Don’t be discouraged if the question has already been answered by hundreds or even thousands of people. If a large portion of people are viewing the question, and your answer is providing value, you have the opportunity for those viewers to upvote your answer and move it towards the top of the feed.

Another, way to find relevant questions is to type in your keyword into the query box and select search. And then filter those results based on questions that have been submitted within the month.

Look for Evergreen Questions With More than 1,000 Views

Once you’ve identified your topic’s FAQs, you’ll want to look for questions that have received more than 1,000 views and ones that have been posted for at least a week.

The idea here is that the more views a question has, the more exposure your answer might get.

You can find the stats for each question in the right sidebar, underneath Question Stats. Use the image below as a reference.

Quora-question-stats.png

Since Quora doesn’t all you to filter questions by views, you may have to spend some time manually searching for questions that match that criteria, however, in the long run, it will pay off.

Turn On Notifications!

In order for you to continuously increase brand awareness on Quora, you’ll want to receive notifications of new relevant questions to your areas of expertise. To receive those notifications, you’ll want to follow topics that are relevant to your industry.

Once you’re getting those emails, don’t stop there. When it’s appropriate, you’ll want to provide answers to those questions. You can do that by using content you’ve already created.

3. Answer Relevant Questions

Once you’ve found the questions you’ll want to answer, the quickest and easiest way that you can answer questions by utilizing content you’ve already created.

In other words, pull content directly from a relevant blog post.

Rather than posting the entire article, use large snippets from a blog post to answer the question and include a link back to the full piece on your site.

When doing this, you’ll also want to add a tracking URL to the blog post throughout your answer (where it makes sense, of course). Here’s how you can make a tracking URL in HubSpot.

While your answers don’t necessarily need to be the length of a blog post. You’ll want to add as much information as you possibly can without giving away the entire answer. Give them bits and pieces, while directing them back to your original piece of content.

You can also keep your answers short and to the point; The point is to add value.

Also, whether your answer is long or short, you’ll want to direct viewers back to your website where they can find more information pertaining to their question. As you saw from our results, there’s no guarantee that people actually click through back to your site, but even if they don’t, Quora has high site authority and any links from it coming back to your pages, can only help their rank at the end of the day.

Requested Answers

If you’re actively answering questions in certain topics, you may eventually find that people will even start asking you to answer specific questions -- and that’s great. That means people are finding what you say useful and they beginning to trust your expertise.

You can easily find these questions in your profile under “Asked to Answer,” on the left-hand side.

4. Connect With Other Quora Users

As with any other social media platforms, you’ll also want to connect with other users on Quora.

You can find people to connect with on Quora by:

  • Looking at the top answers and followers of a particular topic.
  • Creating and contribute to boards on topics in your industry.
  • Sharing content off and on Quora to create valuable information that other Quora users will want to follow.

5. Review Your Analytics (Regularly!)

As with any marketing activity, you’re executing, it’s important to actively review your analytics to identify areas for improvement.

Not only can you view the analytics for all of the questions you’ve answered, but for each question individually. Within those analytics, Quora provides you with how many times your answer was viewed.

With that information, you’ll be able to see what questions are generating the most views and what areas need to be optimized and improved.

Quora-analytics.png

Have you used Quora marketing to generate traffic or increase your brand? I’d love to hear about your experience.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE