It is from those experts that you must extrapolate the "goods" you need to create the revenue-generating content your company needs to drive qualified traffic, leads, and sales. But beyond rapport-building, there are so many ways your interviews with those experts can go well... or entirely off the rails.
Although, the sad fact is, you may not realize what those weak spots may be in your interview-based content foundation.
So, in this episode, John and I delve more deeply into the ways content interviewing can go wrong — both in terms of your mindset as a content manager, as well as your execution in the interview and post-interview content creation processes.
As I mentioned a the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. (This is not one of those episodes, but I wanted to be sure to note this here, should you choose to delve into our archives.)
After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense.
They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion.