Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

The State of Content Marketing in 2017: Stats & Figures [Infographic]

By Martina Stricak

Martina Stricak also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

The State of Content Marketing in 2017: Stats & Figures [Infographic]

It's 2017 and life online is more dynamic than ever.

News and articles go viral every day-- then fade into oblivion just hours later. Social networking sites are booming one moment, but then a new player enters the field and knocks them off.

Despite all these changes, there's one thing that is still important and that all these new, fast online media focus on – content.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

The stats show that High-quality content marketing is still one of the main ways of achieving digital marketing success for both B2B and B2C brands.

In fact, predictions say in 2017, over 70% of marketers plan to create more content than they did in 2016, and over 75% will invest more in their content marketing programs.

But like all good things, it doesn't come easy. 

Marketers today are turning to different mediums as well as publishing and distribution channels to stand out from the crowd.

While most content created by B2B and B2C marketers is still posted on company blogs today, it will likely be promoted across various channels – and usually on more than one at the same time.

The type of content created by these marketers ranges from good ol' articles and eye-catching and shareable infographics to videos that need a bit more investment. but promise more engagement in the end.

Content marketing is expected to be a $300 billion industry by 2019, so 2017 is definitely the time to invest in high-quality strategy, or improve the one you are using at the moment. This infographic from Point Visible outlines some insightful stats to help you do just that:

Content Marketing Statistics And Trends – 2017 Edition [INFOGRAPHIC]

Content Marketing Infographic is provided by Point Visible

 

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Infographics
Published on March 25, 2017

Recent Articles

Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Content Marketing Benefits: What You're Missing Out On In 2022
February 3, 2022 • 8 min read
How To Choose Content Marketing Topics
January 31, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
The Big 5: How to Write Great “Problems” Content
January 27, 2022 • 6 min read
11 Common Business Blogging Mistakes To Avoid At All Costs
January 25, 2022 • 11 min read
Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read