Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

The State of Content Marketing in 2017: Stats & Figures [Infographic]

The State of Content Marketing in 2017: Stats & Figures [Infographic] Blog Feature

March 25th, 2017 min read

It's 2017 and life online is more dynamic than ever.

News and articles go viral every day-- then fade into oblivion just hours later. Social networking sites are booming one moment, but then a new player enters the field and knocks them off.

Despite all these changes, there's one thing that is still important and that all these new, fast online media focus on – content.

The stats show that High-quality content marketing is still one of the main ways of achieving digital marketing success for both B2B and B2C brands.

In fact, predictions say in 2017, over 70% of marketers plan to create more content than they did in 2016, and over 75% will invest more in their content marketing programs.

But like all good things, it doesn't come easy. 

Marketers today are turning to different mediums as well as publishing and distribution channels to stand out from the crowd.

While most content created by B2B and B2C marketers is still posted on company blogs today, it will likely be promoted across various channels – and usually on more than one at the same time.

The type of content created by these marketers ranges from good ol' articles and eye-catching and shareable infographics to videos that need a bit more investment. but promise more engagement in the end.

Content marketing is expected to be a $300 billion industry by 2019, so 2017 is definitely the time to invest in high-quality strategy, or improve the one you are using at the moment. This infographic from Point Visible outlines some insightful stats to help you do just that:

Content Marketing Statistics And Trends – 2017 Edition [INFOGRAPHIC]

Content Marketing Infographic is provided by Point Visible

 

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.