Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

9 Companies Creating Killer Email Newsletters (& Why We Love Them)

9 Companies Creating Killer Email Newsletters (& Why We Love Them) Blog Feature

August 27th, 2015 min read

9-companies-creating-killer-newsletters-and-why-we-love-themOn any given day, I have about 65 emails to open every morning before getting to work. Some are important, but most are just junk telling me about a sale, an update, or an upcoming webinar that I have zero interest in.

There are, however, those select few that have me anticipating their next appearance in my inbox. Each knows exactly how to catch my eye, what I’m interested in reading, and how to get me to click through.

Here are several companies that I love to find in my inbox any given day. What are some of your favorites? Let me know below in our comment section!

1. Airbnb

email-newsletter-airbnb

Why We Love It: A photo is worth a thousand words; as a subscriber, you can quickly scroll down the email to see if a place catches your eye. When it does, Airbnb has incorporated user reviews directly underneath each photo to boost trust and prompt a further look-see.

2. Copyblogger

email-newsletter-copyblogger

Why We Love It: Even though it’s usually one of the longer newsletters in my inbox, it’s also one of the best. Their newsletter is mainly composed of podcast episode suggestions. The variety ensures that there is at least one that their subscribers will listen to every time.

3. Darby Smart

email-newsletter-darby-smart

Why We Love It: This newsletter has absolutely zero written content. Darby Smart uses only pictures to prompt subscribers to their site. They take the time to perfectly craft each image to visually capture what the subscriber will see before and after they click.

5. Food 52

email-newsletter-food-52

Why We Love It: Besides the almost edible photographs, Food 52 uses a fun conversational tone to relate to their subscribers. It’s all about catching and keeping subscriber attention, so they opt to keep their newsletter minimal to only titles, pictures, and the occasional offer written in the same fun tone.

5. Litmus

email-newsletter-litmus

Why We Love It: Litmus always has great and useful content that they somehow condense into just a couple of really well-crafted sentences that always prompt me to read more. They also have a really unique color block design -- it’s the only one in my inbox like it!

6. Notegraphy

email-newsletter-notegraphy

Why We Love It: The Notegraphy newsletter showcases beautifully crafted user designs. This newsletter is totally focused on what can be created using the app by anyone using it. It’s inspirational to see what a little creativity and typography can do to bring a sentence to life.

7. Uncommon Goods

email-newsletter-uncommon-goods

Why We Love It: This newsletter proves that there is a way to promote products without being pushy. They craft a creative storyline around their products and create a path for subscribers to follow. At the end of it all is a clear but delicate call-to-action (“Shop”.)

8. Vimeo

email-newsletter-vimeo

Why We Love It: Their clutter free newsletter is easy to scan with bold pictures and CTAs to catch subscriber attention as they scroll through. They understand that their subscriber’s are busy, so they keep their newsletter short and to the point.

9. Invision App

email-newsletter-invision-app

Why We Love It: This newsletter is designed for creatives. It speaks in a fun, relatable tone and focuses on giving designers resources to get better at what they do. My favorite part are the buttons. The unique wording always captures my attention.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE