Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

9 Companies Creating Killer Email Newsletters (& Why We Love Them)

By Amanda Leclair

Amanda Leclair also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

9 Companies Creating Killer Email Newsletters (& Why We Love Them)

9-companies-creating-killer-newsletters-and-why-we-love-themOn any given day, I have about 65 emails to open every morning before getting to work. Some are important, but most are just junk telling me about a sale, an update, or an upcoming webinar that I have zero interest in.

There are, however, those select few that have me anticipating their next appearance in my inbox. Each knows exactly how to catch my eye, what I’m interested in reading, and how to get me to click through.

Here are several companies that I love to find in my inbox any given day. What are some of your favorites? Let me know below in our comment section!

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

1. Airbnb

email-newsletter-airbnb

Why We Love It: A photo is worth a thousand words; as a subscriber, you can quickly scroll down the email to see if a place catches your eye. When it does, Airbnb has incorporated user reviews directly underneath each photo to boost trust and prompt a further look-see.

2. Copyblogger

email-newsletter-copyblogger

Why We Love It: Even though it’s usually one of the longer newsletters in my inbox, it’s also one of the best. Their newsletter is mainly composed of podcast episode suggestions. The variety ensures that there is at least one that their subscribers will listen to every time.

3. Darby Smart

email-newsletter-darby-smart

Why We Love It: This newsletter has absolutely zero written content. Darby Smart uses only pictures to prompt subscribers to their site. They take the time to perfectly craft each image to visually capture what the subscriber will see before and after they click.

5. Food 52

email-newsletter-food-52

Why We Love It: Besides the almost edible photographs, Food 52 uses a fun conversational tone to relate to their subscribers. It’s all about catching and keeping subscriber attention, so they opt to keep their newsletter minimal to only titles, pictures, and the occasional offer written in the same fun tone.

5. Litmus

email-newsletter-litmus

Why We Love It: Litmus always has great and useful content that they somehow condense into just a couple of really well-crafted sentences that always prompt me to read more. They also have a really unique color block design -- it’s the only one in my inbox like it!

6. Notegraphy

email-newsletter-notegraphy

Why We Love It: The Notegraphy newsletter showcases beautifully crafted user designs. This newsletter is totally focused on what can be created using the app by anyone using it. It’s inspirational to see what a little creativity and typography can do to bring a sentence to life.

7. Uncommon Goods

email-newsletter-uncommon-goods

Why We Love It: This newsletter proves that there is a way to promote products without being pushy. They craft a creative storyline around their products and create a path for subscribers to follow. At the end of it all is a clear but delicate call-to-action (“Shop”.)

8. Vimeo

email-newsletter-vimeo

Why We Love It: Their clutter free newsletter is easy to scan with bold pictures and CTAs to catch subscriber attention as they scroll through. They understand that their subscriber’s are busy, so they keep their newsletter short and to the point.

9. Invision App

email-newsletter-invision-app

Why We Love It: This newsletter is designed for creatives. It speaks in a fun, relatable tone and focuses on giving designers resources to get better at what they do. My favorite part are the buttons. The unique wording always captures my attention.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Email Marketing
Examples
Published on August 27, 2015

Recent Articles

How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Should You Buy An Email Marketing List In 2021?
February 9, 2021 • 8 min read
Twitter has acquired newsletter publishing platform Revue
February 2, 2021 • 2 min read
How Brandon Fong gets 90% open rates and 60% reply rates on emails (Inbound Success, Ep. 175)
December 28, 2020 • 39 min read
4 video email marketing examples you'll want to copy ASAP
December 28, 2020 • 5 min read
13 out of office message examples to steal for your next vacation
December 23, 2020 • 9 min read
18 email marketing best practices you need to know for 2021
October 14, 2020 • 14 min read
15 effective re-engagement email examples you’ll want to steal in 2021
September 11, 2020 • 6 min read
How does the rise of dark mode impact your email marketing templates? (+ examples)
August 13, 2020 • 6 min read
8 email newsletter mistakes that are killing your click-through rates
July 20, 2020 • 7 min read
What does Basecamp’s privacy-focused HEY email service mean for marketers? [IMPACT Toolbox June 2020]
June 25, 2020 • 5 min read
Basecamp has a new email service called HEY — and it's a game-changer
June 17, 2020 • 3 min read
Facebook confirms it's testing email marketing for business pages
June 11, 2020 • 3 min read
How IMPACT grew its email newsletter to 40,000+ subscribers Ft. Liz Moorehead (Inbound Success, Ep. 141)
May 4, 2020 • 31 min read
New report: Best times to post on social media during coronavirus (COVID-19)
May 4, 2020 • 3 min read
Google is blocking 18 million coronavirus scam emails every day
April 27, 2020 • 2 min read
Business communications in the coronavirus (COVID-19) era: dos and don’ts
April 6, 2020 • 7 min read
"How Morning Brew grew its email subscriber base to 1.8MM Ft. Tyler Denk" (Inbound Success Ep. 134)
March 16, 2020 • 36 min read
10 email marketing tips to boost B2B sales [Infographic]
February 8, 2020 • 4 min read
Email marketing services: 9 best options for all business types
January 17, 2020 • 11 min read
According to a new report, Mailchimp owns 60% of the email market
January 13, 2020 • 3 min read
What is the average email open rate?
December 4, 2019 • 4 min read
7 best email newsletter examples for digital marketers (B2B and B2C)
November 11, 2019 • 4 min read