Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

According to a new report, Mailchimp owns 60% of the email market

According to a new report, Mailchimp owns 60% of the email market Blog Feature

January 13th, 2020 min read

Over the past forty odd years that email has been in circulation, it has gotten a pretty dramatic facelift. It has evolved from a one-size-fits-all marketing approach to a hyper-personalized experience — yet it has never gone out of style.

Even as companies employ chatbots and other innovative communication practices, email remains relevant.

Of all the service providers, it is Mailchimp has become a leader in the email marketing industry, outpacing competitors and taking up a huge portion of the landscape.

In fact, Mailchimp was recently noted for covering 60% of the email marketing industry. Its closest competitor, Constant Contact, is at 9.3%.

According to Marketing Land,

“The volume of emails sent from Mailchimp in 2019 — over 340 billion — draws attention to the strength of the channel and the email market as a whole. The company’s reporting on its Thanksgiving weekend performance offers a glimpse at just how powerful the channel is. Nearly 9 billion emails were sent from the platform, generating $4.5 billion in orders”

So what does this 60% mean for Mailchimp and the marketplace? Let’s backtrack for a second and explore just how impactful email is before we dive into Mailchimp in particular. 

Email statistics  

Email is still a force to be reckoned with in 2020. Although there are new kids on the block like social media and PPC, email is still as relevant and powerful as ever. So what does email look like in 2020 compared to other marketing avenues?

Here is what you are looking at in terms of ROI across the digital landscape:

  • Email - 59%
  • Social Media - 21%
  • Display Ads - 14%
  • Video - 5%

As you can see, email provides the highest ROI. Why is this? The high ROI is likely linked to the sheer volume of people who have a personal email address. In 2018 there were 3.8 billion email users, which should move toward 4.4 billion by 2023.

It is also an inexpensive marketing tactic. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue, on average.

Email in 2020

Suffice it to say, your email marketing matters in 2020! With billions of emails being sent that contribute trillions of dollars in revenue, it is clear that email marketing is still a powerhouse. 

However, not all email is created equal. It is important to note that email is most effective when abiding by today’s best practices:

  • Personalization: Allow emails to feel unique to each consumer. Smart CTAs, personalization tokens, and unique messaging all fall into this category. However, there is so much more that can be done to personalize email
  • Responsive email designs: Create a seamless experience for users regardless of the device they are using.  
  • Automation: Enroll people in relevant workflows to send out relevant content instantly and guide customers to conversion. 
  • Testing: See what consumers are and are not receptive to.

It is not nearly enough to send the same email to all of the contacts you have. No, you have to cultivate a personalized experience that nurtures each consumer’s individual needs.

You have to be able to study what consumers are engaging with, anticipate their needs and meet them where they are using sophisticated analytics tools, automation platforms, and email marketing services.  

Top email marketing services today

With the need to track analytics, segment lists, and personalize email, companies are choosing to adopt email platforms that can do all this and more. So who are companies turning to?

Here are the top 5 email marketing services and their share of the market:

  1. Mailchimp - 60.93%
  2. Constant Contact - 9.37%
  3. Campaign Monitor - 3.53%
  4. Mailjet - 2.66%
  5. AWeber - 2.51%

As you can see, the market is just short of being monopolized by Mailchimp. So what does this skewed balance mean for the market?

There is no denying that Mailchimp is dominating the email marketing service industry. Its large following naturally dictates the marketplace.  With such a huge market share comes increased influence and sway. 

As we see often, when a company relies on any platform for its organization and automation, it becomes hard to make a switch.

Therefore, consider it likely that Mailchimp will continue to hold an outsized portion of the market, but look for its competitors to offer product innovations and promotional offers to try and bite into Mailchimp’s customer base.

In any industry that’s dominated by one or two big players, you can expect competition to arise that promises to do things better, cheaper, or more efficiently.

Leaders at Constant Contact and Campaign Monitor are likely looking at these numbers and strategizing how to reset the balance. 

Email marketing in the future

While other avenues of digital marketing are gaining traction, email marketing is till relevant and effective — so long as you are able to use it to its full potential with the help of email marketing services and automation platforms.

It will be interesting to see the ways email marketing will continue to adapt and grow to appeal to consumers and drive engagement. 

If you're looking to perfect your email game, check out these best practices, this information about when to send your emails, and other information here!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE