Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
News

According to a new report, Mailchimp owns 60% of the email market

By Arielle Gnann

According to a new report, Mailchimp owns 60% of the email market Blog Feature

Over the past forty odd years that email has been in circulation, it has gotten a pretty dramatic facelift. It has evolved from a one-size-fits-all marketing approach to a hyper-personalized experience — yet it has never gone out of style.

Even as companies employ chatbots and other innovative communication practices, email remains relevant.

Of all the service providers, it is Mailchimp has become a leader in the email marketing industry, outpacing competitors and taking up a huge portion of the landscape.

In fact, Mailchimp was recently noted for covering 60% of the email marketing industry. Its closest competitor, Constant Contact, is at 9.3%.

According to Marketing Land,

“The volume of emails sent from Mailchimp in 2019 — over 340 billion — draws attention to the strength of the channel and the email market as a whole. The company’s reporting on its Thanksgiving weekend performance offers a glimpse at just how powerful the channel is. Nearly 9 billion emails were sent from the platform, generating $4.5 billion in orders”

So what does this 60% mean for Mailchimp and the marketplace? Let’s backtrack for a second and explore just how impactful email is before we dive into Mailchimp in particular. 

Email statistics  

Email is still a force to be reckoned with in 2020. Although there are new kids on the block like social media and PPC, email is still as relevant and powerful as ever. So what does email look like in 2020 compared to other marketing avenues?

Here is what you are looking at in terms of ROI across the digital landscape:

  • Email - 59%
  • Social Media - 21%
  • Display Ads - 14%
  • Video - 5%

As you can see, email provides the highest ROI. Why is this? The high ROI is likely linked to the sheer volume of people who have a personal email address. In 2018 there were 3.8 billion email users, which should move toward 4.4 billion by 2023.

It is also an inexpensive marketing tactic. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue, on average.

Email in 2020

Suffice it to say, your email marketing matters in 2020! With billions of emails being sent that contribute trillions of dollars in revenue, it is clear that email marketing is still a powerhouse. 

However, not all email is created equal. It is important to note that email is most effective when abiding by today’s best practices:

  • Personalization: Allow emails to feel unique to each consumer. Smart CTAs, personalization tokens, and unique messaging all fall into this category. However, there is so much more that can be done to personalize email
  • Responsive email designs: Create a seamless experience for users regardless of the device they are using.  
  • Automation: Enroll people in relevant workflows to send out relevant content instantly and guide customers to conversion. 
  • Testing: See what consumers are and are not receptive to.

It is not nearly enough to send the same email to all of the contacts you have. No, you have to cultivate a personalized experience that nurtures each consumer’s individual needs.

You have to be able to study what consumers are engaging with, anticipate their needs and meet them where they are using sophisticated analytics tools, automation platforms, and email marketing services.  

Top email marketing services today

With the need to track analytics, segment lists, and personalize email, companies are choosing to adopt email platforms that can do all this and more. So who are companies turning to?

Here are the top 5 email marketing services and their share of the market:

  1. Mailchimp - 60.93%
  2. Constant Contact - 9.37%
  3. Campaign Monitor - 3.53%
  4. Mailjet - 2.66%
  5. AWeber - 2.51%

As you can see, the market is just short of being monopolized by Mailchimp. So what does this skewed balance mean for the market?

There is no denying that Mailchimp is dominating the email marketing service industry. Its large following naturally dictates the marketplace.  With such a huge market share comes increased influence and sway. 

As we see often, when a company relies on any platform for its organization and automation, it becomes hard to make a switch.

Therefore, consider it likely that Mailchimp will continue to hold an outsized portion of the market, but look for its competitors to offer product innovations and promotional offers to try and bite into Mailchimp’s customer base.

In any industry that’s dominated by one or two big players, you can expect competition to arise that promises to do things better, cheaper, or more efficiently.

Leaders at Constant Contact and Campaign Monitor are likely looking at these numbers and strategizing how to reset the balance. 

Email marketing in the future

While other avenues of digital marketing are gaining traction, email marketing is till relevant and effective — so long as you are able to use it to its full potential with the help of email marketing services and automation platforms.

It will be interesting to see the ways email marketing will continue to adapt and grow to appeal to consumers and drive engagement. 

If you're looking to perfect your email game, check out these best practices, this information about when to send your emails, and other information here!

Topics:

News
Email Marketing
Published on January 13, 2020

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

By John Becker on October 25, 2021
7 min read

Drift report on pandemic fallout reveals seismic shift in marketing strategy

By Paul D. Grant on September 9, 2021
2 min read

Google shares new tools to audit website user experience

By Paul D. Grant on August 12, 2021
3 min read

Google: Website content quality more important than quantity

By Paul D. Grant on August 10, 2021
3 min read

New HubSpot CMS Hub starter tier released for growing businesses

By Paul D. Grant on August 6, 2021
4 min read

Why most marketing 'news' doesn't matter to inbound marketers

By Liz Moorehead on August 3, 2021
4 min read

Gartner: Slashed 2021 marketing budgets increases in-house ownership

By Liz Moorehead on July 30, 2021
6 min read

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

How to optimize videos on your business website for search

By Liz Moorehead on July 23, 2021
4 min read

Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate

By Liz Moorehead on July 21, 2021
4 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

Google: 'Here's how to prepare for the future private web'

By Liz Moorehead on July 16, 2021
4 min read

How Facebook's news feed algorithm works and prioritizes content

By Liz Moorehead on July 14, 2021
4 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Too many internal links in content can confuse Google about site structure

By Liz Moorehead on July 9, 2021
5 min read

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

By Liz Moorehead on July 7, 2021
4 min read

ICYMI: Digital marketing news update for July 6, 2021

By Liz Moorehead on July 6, 2021
5 min read

Google July 2021 core update rolling out over next 2 weeks

By Liz Moorehead on July 2, 2021
4 min read

ICYMI: Digital marketing news update for June 28, 2021

By Liz Moorehead on June 28, 2021
6 min read

Google punts third-party cookie ban to 2023 for 'responsible planning'

By Liz Moorehead on June 25, 2021
6 min read

ICYMI: Digital marketing news update for June 21, 2021

By Liz Moorehead on June 21, 2021
5 min read

Finally, Google page experience core update is rolling out

By Liz Moorehead on June 18, 2021
3 min read

Apple Mail privacy news spooks email marketers, newsletter creators

By Liz Moorehead on June 16, 2021
4 min read

ICYMI: Digital marketing news update for June 14, 2021

By Liz Moorehead on June 14, 2021
6 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read