Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Ad Blockers May Weaken with New Google Proposal

Ad Blockers May Weaken with New Google Proposal Blog Feature

Justine Timoteo Thomas

Director of Training, Host of Creator's Block Podcast, 10+ Years of Project Management Experience

January 31st, 2019 min read

This past December, my boyfriend of three years took me by surprise and proposed at one of my favorite, local greenhouses.

After celebrating over the holidays with family and friends, I did what any other newly engaged woman does: signed up for TheKnot.com.

A few hours later when I was killing time, scrolling through Facebook, I started seeing ads for ring insurance, venues, planning apps, and dresses.

I knew I was about to be bombarded with engagement ads every step of my digital day.

Ads are practically everywhere and while I don’t mind them (maybe it’s the marketer in me?), I know I’m in the minority.

So much so, a recent survey conducted by an identity management company revealed 71% of its respondents use ad blockers or another tool to control their online experience.

As a consumer, blockings ads makes a lot of sense.

You get faster page loads, eliminate annoying and unwanted ads, and ultimately, improve your online experience.

However, that may soon be changing.

Google recently announced proposed changes to its open-source browser, Chromium, on which Chrome is based, that “would break many existing ad blockers and other tools for blocking or changing online content.”

Though it will still be possible to block ads even if the proposed changes are incorporated into Chrome, developers would need to rewrite their Chrome extensions to do so.

So perk up, marketers! This proposed change could heavily increase your ad views.

Wait, How Do Ad Blockers Work?

According to HubSpot, “Ad blockers are applications (plugins or browser extensions) that remove or alter advertising content on a webpage.

While a webpage is loading, the ad blocker looks at the site's scripts and compares them against a list of sites and scripts it was built to block. If it finds any, it blocks them.”

Depending on the application, the ad may be replaced by different content or just simply not appear on the page, often causing broken links or holes where the ads would have been.

So What Does This Change Mean for Marketers?

Long story short, now, your ads will have a greater chance of being seen. Because developers will need to recode the ad blocker applications, users will most likely not have the scripts running in the background to remove ads on web pages, allowing for your ads to appear.

Nearly 62% of all web users choose Chrome as the web browser (and 2.7% are still choosing IE?!), which means the majority of web users will have a decrease in their ad-blocking capabilities.

Even Microsoft will be using Chromium as the foundation for its browser Edge.

When Will this Take Effect

It’s not time to party quite yet.

A Google spokesperson clarified that this proposal is still in its infancy stage. "These changes are in the design process [and the company is] working with extension developers to make sure their extensions continue to work."

So, stay tuned!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE