Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Search Engine Optimization
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Ad Blockers May Weaken with New Google Proposal

By Justine Timoteo Thomas

Justine Timoteo Thomas also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

Ad Blockers May Weaken with New Google Proposal Blog Feature

This past December, my boyfriend of three years took me by surprise and proposed at one of my favorite, local greenhouses.

After celebrating over the holidays with family and friends, I did what any other newly engaged woman does: signed up for TheKnot.com.

A few hours later when I was killing time, scrolling through Facebook, I started seeing ads for ring insurance, venues, planning apps, and dresses.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

I knew I was about to be bombarded with engagement ads every step of my digital day.

Ads are practically everywhere and while I don’t mind them (maybe it’s the marketer in me?), I know I’m in the minority.

So much so, a recent survey conducted by an identity management company revealed 71% of its respondents use ad blockers or another tool to control their online experience.

As a consumer, blockings ads makes a lot of sense.

You get faster page loads, eliminate annoying and unwanted ads, and ultimately, improve your online experience.

However, that may soon be changing.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Google recently announced proposed changes to its open-source browser, Chromium, on which Chrome is based, that “would break many existing ad blockers and other tools for blocking or changing online content.”

Though it will still be possible to block ads even if the proposed changes are incorporated into Chrome, developers would need to rewrite their Chrome extensions to do so.

So perk up, marketers! This proposed change could heavily increase your ad views.

Wait, How Do Ad Blockers Work?

According to HubSpot, “Ad blockers are applications (plugins or browser extensions) that remove or alter advertising content on a webpage.

While a webpage is loading, the ad blocker looks at the site's scripts and compares them against a list of sites and scripts it was built to block. If it finds any, it blocks them.”

Depending on the application, the ad may be replaced by different content or just simply not appear on the page, often causing broken links or holes where the ads would have been.

So What Does This Change Mean for Marketers?

Long story short, now, your ads will have a greater chance of being seen. Because developers will need to recode the ad blocker applications, users will most likely not have the scripts running in the background to remove ads on web pages, allowing for your ads to appear.

Nearly 62% of all web users choose Chrome as the web browser (and 2.7% are still choosing IE?!), which means the majority of web users will have a decrease in their ad-blocking capabilities.

Even Microsoft will be using Chromium as the foundation for its browser Edge.

When Will this Take Effect

It’s not time to party quite yet.

A Google spokesperson clarified that this proposal is still in its infancy stage. "These changes are in the design process [and the company is] working with extension developers to make sure their extensions continue to work."

So, stay tuned!

The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
News
Published on January 31, 2019

Recent Articles

9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long-Tail Keyword Research Can Drive Business
August 9, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound marketing help: My traffic and leads are down — what am I doing wrong?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read