Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

Read it now Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
The Ultimate Inbound Marketing Strategy Playbook 2021
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2021
Covers-FINAL

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

By Liz Moorehead

Liz Moorehead also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2021.

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68) Blog Feature

Marcella is off this week, so I invited Kathleen Booth -- IMPACT's VP of Marketing and the host of our Inbound Success Podcast (check it out!) -- to join me once again.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

Our topic? One of the most powerful communication techniques Kathleen taught me back in the day at Quintain, which also has the worst name in the history of space and time: the carefrontation.

Yes, it's a goofy word. But if you work on a team or you're a people manager -- or have any aspirations of the latter -- you need to know how to give and receive carefrontations.

So, what is a carefrontation? Why do they work, and how do you have one? That's what we dissect in this episode.

Enjoy!

Listen to the Episode

MarketHer iTunes Subscribe

What We Talked About

  • What is a carefrontation? And where did that terrible word from?
  • What are some examples?
  • Why did you introduce the idea at Quintain and now at IMPACT
  • Why are carefrontations important? What are the benefits?
  • What are the essential elements of a carefrontation?
  • What are the most important carefrontation no-no’s?

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

Covers-FINAL
Covers-FINAL

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2021

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Creator's Block
For Organizational Leaders
Published on April 17, 2018

Recent Articles

"The farewell episode" [Creator's Block, Ep. 123]

By Marcella Jalbert on February 25, 2020
1 min read

"The power of sharing personal stories" [Creator's Block, Ep. 122]

By Justine Timoteo Thomas on February 11, 2020
1 min read

"Why emotional web design is so important" [Creator's Block, Ep. 121]

By Justine Timoteo Thomas on January 21, 2020
1 min read

"Down with new year's resolutions and rethinking goal setting" [Creator's Block, Ep. 120]

By Marcella Jalbert on January 7, 2020
1 min read

"How do we measure success in our careers?" [Creator's Block, Ep. 119]

By Justine Timoteo Thomas on December 24, 2019
1 min read

"The anti-productivity mindset: How doing less can be doing more" [Creator's Block, Ep. 118]

By Marcella Jalbert on December 10, 2019
1 min read

"How to take client feedback like a pro" [Creator's Block, Ep. 117]

By Justine Timoteo Thomas on November 27, 2019
1 min read

"Why we should all play at work" [Creator's Block, Ep. 116]

By Marcella Jalbert on November 12, 2019
1 min read

"To become more efficient, ask better questions" [Creator's Block, Ep. 115]

By Justine Timoteo Thomas on October 30, 2019
2 min read

5 Creator's Block episodes for when you are in dire need of some self-care

By Marcella Jalbert on October 16, 2019
2 min read

"The Biggest Misconception of Client/Agency Relationships" [Creator's Block, Ep. 114]

By Justine Timoteo Thomas on October 1, 2019
1 min read

"Are Designers Ruining the World?" [Creator's Block, Ep. 113]

By Justine Timoteo Thomas on September 17, 2019
1 min read

"How To Really Win the Afternoon… or Not." [Creator's Block, Ep. 112]

By Marcella Jalbert on September 5, 2019
1 min read

"The Biggest Mistakes You’re Still Making on Your Website" [Creator's Block, Ep. 111]

By Marcella Jalbert on August 21, 2019
1 min read

"Are Voice Assistants the Next Frontier or the Start of Armageddon?" [Creator's Block, Ep. 110]

By Justine Timoteo Thomas on August 6, 2019
1 min read

"10 Bad Habits of Unsuccessful People" [Creator's Block, Ep. 109]

By Marcella Jalbert on July 23, 2019
1 min read

"How to Survive a Company Restructure at Your Agency" [Creator's Block, Ep. 108]

By Justine Timoteo Thomas on July 9, 2019
1 min read

7 Episodes to Listen to On (or Before) Your Summer Vacation [Creator's Block]

By Justine Timoteo Thomas on June 25, 2019
3 min read

"How Minimalism Fosters Productivity" [Creator's Block, Ep. 107]

By Marcella Jalbert on June 11, 2019
1 min read

"Avoiding Empty Promise Purgatory: When Good Intentions Are Not Enough" [Creator's Block, Ep. 106]

By Justine Timoteo Thomas on May 28, 2019
1 min read

"Progress Over Perfection: How Striving For Perfection Hurts the Creative Process" [Creator's Block, Ep. 105]

By Marcella Jalbert on May 14, 2019
1 min read

"Agency Tough Love: When It's Time to Break Up with a Client" [Creator's Block, Ep. 104]

By Justine Timoteo Thomas on April 30, 2019
1 min read

Best Podcasts for Marketers and Creatives to Listen to During Their Week [Creator's Block]

By Justine Timoteo Thomas on April 3, 2019
2 min read

"The Life Changing Magic of Brain Dumping" [Creator's Block, Ep. 103]

By Marcella Jalbert on March 19, 2019
1 min read

"What is 'Hustle Culture' and How Do We Break It?" [Creator's Block, Ep. 102]

By Marcella Jalbert on March 5, 2019
1 min read