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The Ultimate Inbound Marketing Strategy Playbook 2022

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The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022

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Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

By Liz Moorehead

Liz Moorehead also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

Marcella is off this week, so I invited Kathleen Booth -- IMPACT's VP of Marketing and the host of our Inbound Success Podcast (check it out!) -- to join me once again.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Our topic? One of the most powerful communication techniques Kathleen taught me back in the day at Quintain, which also has the worst name in the history of space and time: the carefrontation.

Yes, it's a goofy word. But if you work on a team or you're a people manager -- or have any aspirations of the latter -- you need to know how to give and receive carefrontations.

So, what is a carefrontation? Why do they work, and how do you have one? That's what we dissect in this episode.

Enjoy!

Listen to the Episode

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What We Talked About

  • What is a carefrontation? And where did that terrible word from?
  • What are some examples?
  • Why did you introduce the idea at Quintain and now at IMPACT
  • Why are carefrontations important? What are the benefits?
  • What are the essential elements of a carefrontation?
  • What are the most important carefrontation no-no’s?

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Creator's Block
Executives and Leaders
Published on April 17, 2018

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