IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.
Liz Murphy

By Liz Murphy

Apr 17, 2018

Topics:

Creator's Block Executives and Leaders
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Creator's Block  |   Executives and Leaders

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

Liz Murphy

By Liz Murphy

Apr 17, 2018

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

Marcella is off this week, so I invited Kathleen Booth -- IMPACT's VP of Marketing and the host of our Inbound Success Podcast (check it out!) -- to join me once again.

Our topic? One of the most powerful communication techniques Kathleen taught me back in the day at Quintain, which also has the worst name in the history of space and time: the carefrontation.

Yes, it's a goofy word. But if you work on a team or you're a people manager -- or have any aspirations of the latter -- you need to know how to give and receive carefrontations.

So, what is a carefrontation? Why do they work, and how do you have one? That's what we dissect in this episode.

Enjoy!

Listen to the Episode

What We Talked About

  • What is a carefrontation? And where did that terrible word from?
  • What are some examples?
  • Why did you introduce the idea at Quintain and now at IMPACT
  • Why are carefrontations important? What are the benefits?
  • What are the essential elements of a carefrontation?
  • What are the most important carefrontation no-no’s?

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.