Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing Search Engine Optimization
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Google launches Keen — a new app to help you spend more time doing what you love

By John Becker

John Becker also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

Google launches Keen — a new app to help you spend more time doing what you love

In the world of digital marketing, when Google makes an announcement, the ripples are felt everywhere. Take, for example, regular search algorithm updates, which can trigger near hysteria as businesses closely monitor search rankings and wait for aftershocks every time one rolls out.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

It remains to be seen, however, whether Google’s new product announcement from last week will have similar repercussions.

A new Google app called Keen, which sounds like a blend of Facebook Groups and Pinterest, purports to make it easier for you to learn more about what you love and connect with others who share your passions. 

According to Google’s press release, “On Keen...you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen.”

So, what does this look like in practice?

What Keen can do for its users

Keen is the product of Google’s Area 120, the search engine’s startup lab division, and it launched last week. At this point, Keen is only a web and android based app, and there has been no mention of an iOS version. Still, it is easy to sign up and get started. 

My main screen was quickly filled with topics that housed collated content within:

It works like this: users create a “keen” (which could be about anything: learning to juggle, boat travel, or still life painting), then curate content related to the topic. These keens can be shared with others, too — but they are private by default. You only share what you want to share. 

If you start searching and find something interesting, you can mark it as a “gem” to save it for later. 

In turn, Keen will use machine learning to better predict what content to show you in the future. As Google puts it: “These bits of content act like seeds and help keen discover more and more related content over time.” 

To try it out, I signed up at staykeen.com and got started. Within a minute, I was in and exploring. 

And guess what, I found my own content in there

Under a search for the color yellow, I found my own article from last year covering the use of yellow in modern marketing and corporate design — right next to a YouTube video and an article from the BBC.

And this is where it gets interesting. How does a Keen search compare to a regular Google search? Could Keen be a new source of web traffic for your site? 

How Keen might affect your web traffic

According to Roger Montti, writing in Search Engine Journal, Keen could be a new source of traffic for your website

He explains: 

“The most powerful recommendation a website can receive is a recommendation from one friend to another. The value of Keen to the web ecosystem is that it represents a new way for users to discover web content.

"Keen actively searches and suggests relevant content to users.

"A search engine is passive. It waits for someone to ask it a question. Keen is proactive. Instead of passively suggesting content in response to search queries, Keen actively recommends content that people will enjoy.”

In other words, if Keen takes off, it could drive traffic to your site. If people are finding and marking your content, that content could snowball and find its way to other keens and, in turn, get in front of more and more eyes. 

Once again, though, it all comes back to how well your content delights and informs your audience. Google doesn’t see Keen as another social platform for users to endlessly scroll through pictures. 

According to the press release, “Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.” 

It stands to reason that if your content aligns with people making their precious life count, you could see more visitors, more shares, and more traffic. 

To check out Keen for yourself, go to staykeen.com to sign up. 

The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
News
Published on June 24, 2020

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read