Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

New Feature Lets Businesses Offer Promotions Right in Google Search Results

By Iris Hearn

New Feature Lets Businesses Offer Promotions Right in Google Search Results

One of the oldest strategies in the book is to run a promotion, sale, or offer coupons to attract new customers.

Everyone loves a good deal, and offering people the potential to save money lowers the barrier for them to choose your business over competitors.

Now, Google is making it easier than ever to spread awareness about your business’ current promotions online, where most of us are doing our shopping and research.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Google has announced a new “Offers” feature that allows brands to showcase deals right in search results.

This allows users to quickly discover what deals your brand is currently running, creating a sense of urgency and enabling quick decision-making for your customers.

Particularly for local businesses, this feature can really have an impact on attracting new customers.

How Do I Use Google Offers?

Businesses can add an offer through their Google My Business profile, which users can view via search results or in Google Maps.

You can run up to ten unique offers at a time, which will be displayed as a carousel when a user clicks into your profile.  

google-my-business-offers

To add an offer, simply “create a draft post” as you would for a regular business update. You’ll see an option to categorize it as “Offer.”

google-my-business-offers

From there, you’ll see specific fields pop up that allow you to customize the promotion to visitors.

Offers can include the following information:

  • Offer Title (you’ll want to keep this brief and drive home the value the user will get out of the promotion - how much they’ll save, what they’ll receive with purchase, etc.)

  • Description (limited to 300 words)

  • Photo  

  • Start and end dates

  • Optional Discount Code

  • Website link

  • Any terms and conditions for your audience

Why Marketers Should Take Notice

Personally, I can’t tell you how many companies I’ve discovered after seeing a discount on Groupon and went onto become a loyal customer.

This is huge for local businesses and events.

With this update, getting the word out there about a current promotion is easier than ever as it shows up directly in search results. People don’t have to go hunting.  

If you’re not actively updating your Google My Business profile, now’s the time to start.

While it was once just a tool that required limited maintenance, Google My Business is becoming a valuable asset in attracting and engaging new customers.

The platform bridges the gap between social media and search, allowing users to learn more about your brand before even coming to your website.

This past year, Google has been making updates to the tool that enables brands to better control how they appear in search results and get more out of each impression with a messaging option, business posts, and product details.

Offers is arguably going to be the most eye-catching among them all, and it’s going to be interesting to see how this helps brands win more customers.

I encourage all brands to check it out - and keep on the lookout for new tools the platform launches in the coming months!

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Search Engine Optimization
Published on March 7, 2019

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read