Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Google Will Soon Make Mobile-First Indexing the Default For New Domains

Google Will Soon Make Mobile-First Indexing the Default For New Domains Blog Feature

May 29th, 2019 min read

Back in December, Google proudly announced that over 50% of websites in search results had moved to mobile-first indexing.

First, a quick recap for those who don’t know: Mobile-first indexing refers to Google’s shift to using a website’s mobile content for indexing and ranking over its desktop content. This initiative was first announced in 2016 to accommodate Google’s “primarily mobile” users and provide them with a better search experience.

This week, Google announced a change to its indexing protocols – staring July 1st, 2019, mobile-first indexing will be the default for all new web domains previously unknown to Google.

So, if you’re planning on launching a website after you flip your calendar to July, it’s important to know that it will be crawled, ranked, and indexed by Google’s smartphone Googlebot by default.

What New Site Owners Should Know About Mobile-First

Whether you’re planning on launching your first website this summer or are a site-ownership veteran, there are a few things to keep in mind with this shift.

First, because mobile-first will be the default for new domains, there will be no notification sent to site owners that their website is ready for mobile-first. Thus, there is no need to watch when your site was last crawled and indexed to see if Google is getting ready to turn on mobile-first for your website.

Mobile-first being enabled by default means that the mobile version of your site will be used to index pages, understand any structured data, and show snippets from your website in search results.

So, site owners should double check all mobile site elements (text, video, images, links, structured data, etc.) before launching – because if these changes aren’t represented on mobile, you could be missing out on ranking opportunities in Search.

Additionally, Google recommends that any new websites opt for a responsive website design, meaning that the website detects a user’s screen size and adjusts the layout accordingly. This format negates many of the ranking and indexing issues that could be worrisome in the move to mobile-first.

However, if your soon-to-be-launched site doesn’t utilize responsive design, you don’t have to uproot the entire project.

While Google strongly recommends responsive design, its system will still support dynamic serving and separate URLs for mobile websites.  However, moving to responsive design in the near future is sure to prove prudent, considering these changes.

The good news is that if your website is being built by a reputable, up-to-date developer or agency, you probably don’t have too much to worry about. Google’s analysis of its smartphone Googlebot crawls has indicated that the majority of new websites are generally ready for this method of crawling.

Mobile-Friendly ≠ Mobile-First

Another important thing for site owners to keep in mind is that just because your website is utilizing mobile-first does not mean that your website has a user-friendly experience on mobile.

So, while new site owners won’t have to look at crawl data in the URL Inspection Tool to check for updates on mobile-first readiness, don’t forget to check other mobile-centric tools.

For example, the Mobile Usability Report is still a valuable tool that can tell you about issues with your site’s user experience on mobile such as cut-off text, crowded links, or incompatible plugins.

These are elements that may not affect search ranking directly, but if mobile users are experiencing issues, your drop-off rate, time on page, and pages viewed per session may decline, resulting in losing rank.

Thus, it is vital to continually monitor your site to ensure you’re up to date on these key issues.

For more information on mobile-first vs. mobile usability, you can check out a previous article I wrote on the topic here.

Moving Into a Mobile-First World

As a whole, internet users prefer using smartphones for quick searches and research over heading to a computer.

In response, Google is changing its algorithm to prioritize the quality of sites in the format most are searching in.

So, whether you’re planning to launch your site this summer or have had your domain for some time, staying on top of the latest updates is key to staying competitive and ahead of the curve.

If you’d like more information on getting your site ready for mobile-first — or just enhancing your current performance — you can check out this article by IMPACT’s Daniel Escardo where he does a deep-dive on all things mobile-first.

Additionally, Google has released tons of resources to keep site owners on top of changes and ready for the rollout, which you can access on Google’s Webmaster Central Blog or on its documented list of mobile-first best practices.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE